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What subjects do you study in marketing?

Some modules you may study are: Market research. Advertising. Consumer behaviour. Public relations. Quantitative methods. Digital marketing. Marketing ethics. Decision science.

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A marketing degree will introduce you to a variety of creative and analytical skills, along with lots of business topics. You might spend your morning learning calculations to set an annual budget, and your afternoon coming up with catchy slogans for a campaign. You need to be flexible and open-minded. Studying marketing will demand less of your time than other degrees – around 11 hours per week – which will give you plenty of time for self-study and meeting your classmates for those group projects. A marketing degree also calls for a lot of contemporary industry knowledge, so conducting your own research and keeping up-to-date with live case studies will also take up some of your time. You’ll also learn in a variety of ways, and environments. The traditional lectures and seminars will help you master theories, as will the essays and reports you write. But alongside this, there’ll be presentations, recordings, group work, case studies, and live projects. Marketing is normally a three-year BA degree. This can be longer if your university offers placement years in business – something you should seriously consider, because the marketing graduate scene is very competitive. Some universities also offer a BSc option, which is generally more geared to the quantitative, analytical, and financial side of marketing. In your first year, you can expect to master the fundamental topics of marketing, like branding, research, digital, public relations, and budgeting. Your second and third years will offer specialisms, which may include international marketing, services marketing, events, or management.

Studying a marketing degree will likely involve:

writing reports and essays

attending lectures and seminars

hearing from business speakers

placements and industry experience

projects, presentations, and group work

Are you considering an accelerated degree? Click here to read more about the possibility of completing your undergraduate course in two years rather than three.

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Can I change my career from HR to marketing?

Considering that you are handling HR operations, you need to check what type of marketing are you planning to step in. There are lot of streams in Marketing like; Corporate Marketing, Publisher Marketing, B2B/B2C Marketing, Services Marketing, Social Media/Web Marketing, etc.

Mahr 475 475 3

Dear Paal Singh,

I would support Pavan on his comments. It is purely based on your passion towards the platform and not our comments/suggestions. Considering that you are handling HR operations, you need to check what type of marketing are you planning to step in. There are lot of streams in Marketing like; Corporate Marketing, Publisher Marketing, B2B/B2C Marketing, Services Marketing, Social Media/Web Marketing, etc. In which of these or any, are you planning to take? Always remember, that once you are out of HR Operations with some break, it would be really hard to get another opportunity in the same field, if in case you wish to in the future.

Would suggest to think well before your make a career change.

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