What to study to become a influencer?

Many influencers choose a different educational background than their content creation topic. There is no hard and fast rule for it. Pursuing a degree in fields related to, but not limited to, mass media, digital marketing, finance, advertising, etc. will help in the efficient and apt creation and delivery of content.

cleverharvey.com - How to become a Social Media Influencer - Complete Guide

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Be it Khaby Lame silently mocking the unnecessary craft videos, or Yashraj Mukhate entertaining us by turning popular meme videos into comic musical pieces. We are all aware of the influence these personalities have on social media. If you were a music enthusiast and Yashraj Mukhate were to recommend a sound system on one of his reels, wouldn’t you’ve considered it? That’s the credibility that a social media influencer can give to a certain product or service. In this article, we’ll have a look at how to become a social media influencer; the educational qualifications required, the courses and colleges you can apply to in India and abroad if you want to be one, and finally some insights on income and top influencers.

Who is a Social Media Influencer?

Social Media Influencers are people who influence their viewers to buy a product or service by reviewing or raising awareness about it. Unlike celebrity endorsements, social media influencers actively engage with the audience and their selected niche on social media. Learn more: How to become a Film Director – A complete educational guide

How to Become a Social Media Influencer [4 Step Guide]

In today’s time, brands collaborate with social media influencers because they have a certain number of followers and have the knowledge or background related to the product or service. Thus, educational qualifications and certificates will support your knowledge of the niche and enhance your skill set. Undeniably, a social media influencer should have excellent oral and written communication skills and the passion to create content related to their niche.

Step 1: Stream to select to become a Social Media Influencer

Based on your selected niche/topic of interest, choose a stream that would complement it. If your chosen niche is fashion and lifestyle, you can choose a course related to nutrition, fashion design, or makeup artist. If you want to educate people about the stock market, investment, etc. you can choose a degree in finance or economics. Apart from these, a degree in mass communication or marketing can be helpful. There is no strict educational qualification required to become a social media influencer, but a few courses to your qualification will ensure credibility.

Step 2: Certification Courses & Project Courses

A major part of being a social media influencer is to understand the chosen social media platform interface, algorithm, and content performance. There are courses online that will help you grow more strategically as an influencer with tips and tricks to maximize your audience, brand awareness, and marketing techniques.

Here are a few certificates courses you can try:

These courses have ongoing projects or end-of-the-course projects that one can work on. These projects are a good way to highlight your leanings in a portfolio.

Step 3: Educational Qualifications to become a Social Media Influencer

There is no strict educational qualification required to become a social media influencer. One has the freedom to choose any stream. Many influencers choose a different educational background than their content creation topic. There is no hard and fast rule for it.

How to become a Social Media Influencer after 12th

Pursuing a degree in fields related to, but not limited to, mass media, digital marketing, finance, advertising, etc. will help in the efficient and apt creation and delivery of content.

To become a Social Media Influencer In India

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The candidate is expected to score at least 55% in 10 + 12 grades to be eligible to apply for the course. The selection can be based on merit or an entrance exam. Depending on the choice of interest, one can enroll in an undergraduate program. Few universities have institution-specific entrance exams for undergraduate courses like BMM, BMS, BJMC, etc.

Diploma courses in India

The estimated time period for a Diploma course is from 9 months to 12 months. The average fee for the courses is estimated to be between INR 14,000 – INR 80,000.

UG courses in India

Here are a few undergraduate courses one can try:

Name of the course Duration Bachelors in Journalism 3 years Bachelors in Management Studies 3 years Bachelors in Journalism and Communication 3 years Bachelors in Mass Media 3 years Bachelors in Business Management 3 years

Top colleges in India

Name of the college Location Centre for Research in Art of Film and Television Delhi Indian Institute of Mass Communication New Delhi Indian Institute of Journalism and New Media Bangalore Xaviers Institute of Communication Mumbai Sophia College for Women Mumbai Jamia Millia Islamia Delhi Aligarh Muslim University Aligarh Indian Institute of Mass Communication Delhi Christ University Banglore Savitribai Phule Pune University Pune

To become a Social Media Influencer abroad

In order to apply for a Diploma or undergraduate course related to mass media, journalism, business management or marketing, etc. abroad, one needs to have the following eligibility criteria: Minimum 55% or above score in 10 +12 Grade. IELTS score of 6.5 and above TOFEL score of 88 and above University/Institution-specific entrance exam. Apart from the above criteria, a candidate might also have to submit the necessary documents like the Statement of Purpose (SOP), Letters of recommendation (LOR), and application or assessments.

Diploma courses Abroad

UG courses Abroad

Name of the course Duration BA Hons in Media, Journalism & Digital Cultures 3 years BA (Hons) Media And Communication 3 years Bachelor of Film and Media Production 3 years BSc Business Management with Marketing 3 years BSc in Management (Marketing) 3 years

Top colleges abroad

Step 4: Job Prep required for a Social Media Influencer

Like YouTubers, bloggers, etc. social media influencers have to create content periodically to extend their audience reach. For this purpose it’s necessary for them to be up-to-date with the latest trends.

Portfolio creation:

If you are a social media influencer, your social media account is your portfolio. Apart from that you can build your own web page with highlights from your collaborations. Ensure to choose a niche that gives scope to sub-niches you can incorporate. Include your other social media platforms as well for a wider reach.

Freelance:

Social media Influencers are freelancers. However there are many influencers who see this as their side hustle. It might take a few years to reach the follower count and brand reach, until then one can develop their profile. Understanding data is a key to developing as an influencer. Learn more withe the Clever Harvey JuniorMBA program in Data Analytics. Steps to become a social media influencer: Find a niche and identify the target audience. Choose your primary and secondary social media platforms. Build a background around your niche. One way to do this is to share your personal motivation to choose the niche. Study the social media trends and maintain content inventory. Engage with audience and maintain consistency. Represent authentic views and create positive influence.

Skills to become a Social Media Influencer

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Technical skills:

Video and audio editing

Graphic or image editing

Analytical skills

Digital Marketing

Content Curation

Storytelling

Interpersonal Skills:

Creativity

Communication skills

Flexibility

Time management

Goal oriented

Salary for a Social Media Influencer

The income of Social Media Influencers differ based on the chosen niche, location, followers, and other earning sources like affiliate marketing, partnerships, products, and Ads. Thus, it is hard to calculate the exact earnings. Influencers charge brands or collaborations based on the number of followers they have on their social media account. Here’s an estimate according to Influencer Marketing Hub: Type of influencers Number of followers Charge per post Nano Influencers 1,000–10,000 $10-$100 Micro Influencers 10,000-50,000 $100-$500 Mid-tier Influencers 50,000-500,000 $500-$5000 Macro Influencers 500,000-1,00,000 $5000-$10,000 Mega Influencers 1,000,000 + $10,000 + Celebrities I million + 1 million +

Top Social Media Influencers in India

Kusha Kapila Diipa Khosla Sakshi sindwani Dolly Singh Bhuvam Bham Yashraj Mukhate Ranveer Allahbadi Ronit Ashra Meethika Dwivedi Kritika Khurana

Top Social Media Influencers abroad

Cole Sprouse Khaby Lame Chiara Ferragni Camila Coelho Zach King Lilly Singh Huda Kattan PewDiPie Nusret (Saltbae) James Charles

Also read: How to become a Screenwriter- A Complete Educational Guide

If you resonate with someone who is comfortable being in front of the screen and sharing personal experiences on social media platforms, you should definitely try to become a social media influencer. Anyone can become one, but it takes consistency and focus to remain relevant in the field and have the courage to face and work on criticism.

Career options for an Introvert

FAQs about how to become a Social Media Influencer

Who is a social media influencer? Social Media Influencers are people who influence their viewers to buy a product or service by reviewing or raising awareness about it. Unlike celebrity endorsements, social media influencers actively engage with the audience and their selected niche on social media. What are the qualifications required to become a social media influencer? There is no strict educational qualification required to become a social media influencer, however choose a course that will complement your chosen niche. What are the soft skills required to become a social media influencer? Creativity, Communication skills, Flexibility. Time management, Goal oriented, etc. What are the ways in which a social media influencer can earn? The income of Social Media Influencers differ based on the chosen niche, location, followers, and other earning sources like affiliate marketing, partnerships, products, and Ads. What are the steps to become a social media influencer? Ans: Here are the steps to become a social media influencer:

Find a niche and identify the target audience.

Choose your primary and secondary social media platforms.

Build a background around your niche. One way to do this is to share your personal motivation to choose the niche.

Study the social media trends and maintain content inventory.

Engage with audience and maintain consistency.

Represent authentic views and create positive influence.

cleverharvey.com - How to become a Social Media Influencer - Complete Guide

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