Photo: Laura James

What types of videos go viral?

Music videos, comedy sketches, pet videos, and film trailers are all categories ripe for going viral — sometimes overnight.

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What types of videos go viral on YouTube?

Viral YouTube videos spread like wildfire, and many of them have more in common than you might think. YouTubers can launch themselves to instant success with a single piece of viral video content. What types of YouTube videos get viewed most? A deeper look into viral videos can help you start crafting content that will hijack the Internet’s attention too.

The anatomy of a viral YouTube video.

You don’t need a YouTube channel that’s already popular to go viral — but it certainly helps your chances. For example, celebrity, sports, and news channels often have huge Internet followings — sometimes including actual subscribers. Whenever a new YouTube video is released, every follower or subscriber can be notified instantly. This jumpstarts the viral sharing process. In addition, certain YouTube categories are more likely to get higher view counts than others. Music videos, comedy sketches, pet videos, and film trailers are all categories ripe for going viral — sometimes overnight.

How to create a viral YouTube video.

If you don’t already have a strong base of YouTube followers, you’ll just need to put a little extra effort into your:

Thumbnail images

Content descriptions

Category tags

Video editing

Use striking images and shorter content descriptions to quickly grab viewer attention. Also, be sure to tag your video accordingly so it will show up in YouTube search results or algorithm recommendations. And use a video editing program to spruce up your video with professional techniques like cross-dissolves, montages, or smash cuts to make it more entertaining — and more likely to be shared. If you’re not sure where to start, try Adobe Premiere Pro to make and edit videos that may have you going viral too.

Explore everything you can do with Adobe Premiere Pro today.

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