Photo: Samson Katt

What was social media like 10 years ago?

A decade ago, social media seemed to be so much simpler. There weren't sponsored ads all over our newsfeeds. Virtually no one was a social media influencer. Photo editing was best left to the professionals, and live streaming on an app wasn't a thing.

usatoday.com - End of a decade: Here's how social media has evolved over 10 years

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A decade ago, social media seemed to be so much simpler.

There weren't sponsored ads all over our newsfeeds. Virtually no one was a social media influencer. Photo editing was best left to the professionals, and live streaming on an app wasn't a thing. Over the past 10 years, social media has largely evolved from keeping in touch with others to flaunting what we have for attention or curating unrecognizable versions of our real selves. We went from draining our data plans and digitally poking friends on Facebook to being constantly immersed in an endless sea of memes. Social media's influence has undermined political elections and changed the way we communicate while perpetually raising questions concerning privacy. After over a decade of scrolling, thumbs-upping, swiping and double-tapping, it's safe to say that social media isn't going anywhere anytime soon. In 2010, fewer than 1 billion people were signed on. That number has since tripled, and Facebook, with its 1 billion users, has remained the market leader since dethroning Myspace.

A look back at social networking websites that helped define the decade

In 2010, Facebook was still defined by one major feature: the Wall. It's where you went to leave a thoughtful message or inside joke for your friend. A year later, CEO Mark Zuckerberg killed it with the introduction of Timeline. The social networking giant has since seen a few other major redesigns. It has introduced new ways to display current events and news and most recently became more group-centric. While the microblogging website went live in 2006, Twitter didn't have an official mobile app until 2010 when it launched on iOS and Android. In the early days, there was the restrictive 140-character messages and little else. Over the years, the platform's interface changed to allow mobile sharing of videos and photos viewable within the Timeline, and the word "tweet" was added to the Oxford English Dictionary in 2013, marking the app's prominence in pop culture. Favorites (stars) have changed into hearts (likes). The app is rife with political discussions and GIFs, and the character limit has doubled to 280.

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Tumblr

Tumblr began carving out its own corner of the internet in 2007 and quickly grew to become one of the most visited websites in the U.S. It started off as a short-form blogging website generating memes and uniting people with niche interests. Yahoo acquired Tumblr in a $1.1 billion deal in 2013. One of its most mainstream moments happened the following year when its founder, David Karp, and then-President Barack Obama talked about how to pronounce the word GIF. Tumblr remains a shell of its former self after banning all adult content at the end of 2019. Users left and flooded Twitter. Earlier this year, Verizon sold Tumblr to the owner of blogging platform WordPress.

Vine

In 2012, the six-second video messaging app made waves when it introduced the world to short video content that rewound itself. The time restraint was a creative challenge for users and soon after, Twitter bought it for $30 million. Vine was innovative, taking advantage of the fact that people on smartphones prefer short, entertaining videos. Vine did for video what Twitter did for status updates: Kept things short. Instagram was the beginning of the end for Vine after it introduced video to the photo-sharing app. Twitter shut down Vine in 2016. People would create photo collages on third-party apps, slap a heavy sunburst filter on it and post it in three clicks. The app gave iPhone 4 users a new platform to share their photos and it hit 1 million downloads in its first three months. Instagram has since ballooned to 1 billion monthly users. Virtually every celebrity is on it. Influencers have built careers off of doing what everyone else does, but better, and users continue to post carefully staged, cleaned-up photos of themselves. The founders of the photo messaging app met at Stanford University around 2010 and launched an app called Picaboo that later became Snapchat. The app hit 1 million daily active users in 2012, despite a number of privacy concerns. And in 2013, it invented the "My Story" feature which later became "Stories."

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Facebook and Instagram later rolled out versions of Snapchat's stories. Snap went on to hit 100 million daily users, launched wacky filters called "Lenses" and has crossed into hardware with Spectacles.

TikTok

The app for teens formerly known as Musical.ly was developed in China in 2016, and it crossed the 1 billion mark for worldwide installs in 2019. The mobile application is used to make amateur music videos, and it integrates songs in a way that other social networking websites don't.

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The app could lead the future of social media. According to mobile analyst firm Sensor Tower, TikTok surpassed 1.5 billion downloads on Apple's App Store and Google Play as of November.

Other apps

Reddit, Pinterest and LinkedIn individually have about 300 million active users worldwide, according to the market research firm Statista. And while these apps tend to avoid big privacy scandals and front-page coverage, they have innovated over the decade to keep up with the pack. Remember Google+? Search giant shuts down network in the aftermath of a privacy glitch LinkedIn had a slow start in the early 2000s but has consistently been the go-to source for professionals, bringing job-seekers, employers and recruiters to one place.

Follow USA TODAY reporter Dalvin Brown on Twitter @Dalvin_Brown.

usatoday.com - End of a decade: Here's how social media has evolved over 10 years

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