Social Media Means
Social Media Means
Photo: Karolina Grabowska
Decentralized platforms, death of the cookie and predictive analytics are just a few of the major trends to dominate 2023 — and the social channels that are powered by them.
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Read More »This article is also available in Spanish . Please use the toggle above the headline to switch languages. Visit digiday.com/es to read more content in Spanish. Decentralized platforms, death of the cookie and predictive analytics are just a few of the major trends to dominate 2023 — and the social channels that are powered by them. Consumer intelligence firm Talkwalker and customer engagement platform Khoros recently released a report predicting the top 10 social media trends for 2023, with a particular focus on how consumers are driving these changes. The firms analyzed their consumer intelligence and social media data. Other major themes include social commerce challenges and the bet on the metaverse. “Brands and the industry still have a lot of work to do to be ready for the cookieless future,” Rob Silver, evp and head of media at Razorfish, told Digiday. Around social media, the report noted several key changes coming to platforms. While misinformation will continue to spread, Talkwalker found consumers are getting better at differentiating fake news from credible sources. This means brands and social networks can expect consumers to demand greater integrity and transparency standards next year. That makes a move toward decentralized networks, for example, more appealing in coming years — with this technology potentially offering users greater privacy control over their data and profiles. It may also benefit content creators to earn more when profits do not go to social giants in a centralized network. “While creators are at the core of most traditional social platforms, their presence and growth are increasingly being challenged by tough community guidelines and low-reward compensation models,” said Jessica Berger, vp of innovation at Publicis Media. Related to decentralization, the metaverse will continue to drive conversations throughout 2023. Talkwalker predicts more major players competing in the metaverse in coming months, joining the likes of Publicis, Samsung, Dentsu and Microsoft. Inevitably, certain challengers will eventually take off, while others will fizzle out — and consumers will decide which of these resonates with their real-world behaviors. And when it comes to the future of marketing, the report points to predictive analytics as a bigger disruptor next year. While this is not a new trend, Talkwalker notes that the use of big data to predict outcomes will become more integrated in social media — in particular with social listening and other artificial intelligence capabilities. Less than half of marketers have predictive analytics capabilities, but this may change in 2023 as they increasingly seek the ability to forecast a certain trend, topic or campaign and how it will perform in the future.
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Read More »Outlook Web Bureau. Mega Power Star Ram Charan has become the fastest celebrity to achieve 9 million followers on Instagram and with this, the 'RRR' famed actor surpassed the record of 'Pan India star Prabhas and Telugu superstar Mahesh Babu.
Mega Power Star Ram Charan has become the fastest celebrity to achieve 9 million followers on Instagram and with this, the 'RRR' famed actor surpassed the record of 'Pan India star Prabhas and Telugu superstar Mahesh Babu. Both Prabhas and Mahesh Babu have 8.9 Million followers on Instagram. Ram Charan made his debut on Instagram in July 2019 and dedicated his maiden Instagram post to his mother. He had shared an adorable picture collage on his Instagram profile. One of the pictures was a throwback pic of himself along with his mother from his childhood days. Coming to movies, Mega Power Star Ram Charan collaborated with the creative and talented filmmaker Shankar Shanmugam of I and 2.0 fame for a political and action drama which is tentatively titled RC15. Produced by Dil Raju, the biggie has Kabir Singh and Vinya Vidheya Rama fame Kiara Advani as the lead actress. The yet-to-be-titled film will hit screens in 2023. Talking about 'RRR', the magnum opus helmed by master craftsman SS Rajamouli, emerged as one of the all-time highest-grossing films in the Indian film industry. The multi-starrer, which featured Ram Charan and Jr NTR in the lead roles, earned immense love from the audiences with its exceptional making and performances. The film has now earned international recognition, by joining the Oscar nomination race. The SS Rajamouli directorial is also receiving excellent reviews from international audiences. Recently, Ram Charan was spotted at the airport, as he headed to Japan for the promotions of RRR. He was accompanied by his wife Upasana Kamineni, and their pet dog Rhyme.
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