Social Media Means
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What's replacing Twitter?

If Twitter dies, what will replace it? From Mastodon to Discord, here are some alternatives Mastodon. A few months ago, hardly anyone had heard of Mastodon. ... Tumblr. ... Discord. ... Cohost. ... Truth Social. ... Tribel. ... Clubhouse. ... Substack.

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Since then, the billionaire has reinstated several banned accounts, including that of former US president Donald Trump who was permanently excluded from the site in 2021 following the January 6 US Capitol attack.

But what alternatives are there? Would we really return to nostalgic favourites like MySpace and Tumblr, or look beyond to more innovative and independent alternatives, like Mastodon and Cohost?

Mastodon

A few months ago, hardly anyone had heard of Mastodon. Now, it’s one of the most popular alternatives to Twitter - if you can figure out how to sign up. Feeling lost already? You’re not alone. This somewhat unintuitive introduction to the platform has been off-putting to some users, as they struggle to locate a server and their friends. Adapting to Mastodon might take a while, but it does offer a welcome reprieve from the non-stop noise of Twitter. It’s also completely free of advertisements and there’s not a blue tick (or meme from Elon Musk) in sight.

Tumblr

Tumblr is a social media website that was launched in 2007 and allows users to post long-form, blog-style content with media elements such as photos and GIFs. At its peak, Tumblr had over 100 million users in early 2014. It was the go-to for alternative and queer communities in particular, with users sharing their innermost thoughts, fan theories, artsy photography, poetic quotes, and "re-blogging" GIFs from the Twilight film franchise. At the heart of Tumblr’s addictiveness is its reverse chronological timeline, willing you to scroll through every aesthetically pleasing post until you reach the very bottom of the page.

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Discord

If you’re what’s known as a "chronically online" person, you’ve likely heard of Discord, a chat app that has become popular well beyond its original constituency of gamers. It’s most comparable to instant messaging services like Whatsapp and Slack, with different Discord servers created for specific communities and topics. The main appeal is being able to communicate in real-time using text, video, and audio.

Cohost

Cohost is an independent and invite-only platform, built by a small team of developers and designers that are attempting to re-think the corporate landscape of social media. It plays with the idea of subscription-based social media, charging "a few bucks a month" for an ad-free, exclusive service that will allow users to receive tips and sell subscriptions in the future. It's also removed one of the most controversial elements of most mainstream social media platforms -the algorithm. All your followers' posts appear chronologically, allowing for more effective human moderation.

Truth Social

If you’re looking to escape all the political turmoil and toxic echo chambers of Twitter, this is probably not the best place to move to. It’s also only available to users in the United States currently.

Tribel

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The vertical setup is easy to navigate, allowing users to share posts and modify their topics of interest, curating a more personalised feed. In contrast to Truth Social, Tribal is owned by two pro-Democrat activists, Rafael Rivero and Omar Rivero, catering mainly for a left-wing audience.

Clubhouse

Clubhouse is a social audio app, which gained massive popularity during the COVID-19 pandemic when people were confined to their homes, unable to host discussions in real life. Users can join live "Rooms" to participate in - or just listen to - an audio conversation on different topics (although they’re mostly business-related.) While originally it was invite-only, anyone can now join Clubhouse with their phone number. The social media app Clubhouse championed the audio trend during the pandemic. Mark Schiefelbein/AP

Substack

Anyone can sign-up and start writing and then distributing their content to an audience, either for free or at a subscription cost. If you’re not interested in creating content on the platform, you can just follow your favourite newsletter authors instead, creating a vertical feed of long-form content that’s curated to match your tastes.

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