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en.wikipedia.org - List of most-liked Instagram posts - Wikipedia

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Promotion

This list contains the top 20 posts with the most likes on the photo and video-sharing social networking service Instagram. The most-liked post as of December 2022 is a carousel of footballer Lionel Messi and his teammates celebrating winning the 2022 FIFA World Cup, which has been liked by over 66 million different accounts.

Current record

On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes in the first 39 minutes of its sharing.[1] The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes, and it also became the most-liked ever for a sportsperson, breaking the record of Cristiano Ronaldo, whose photo from November 19, 2022, of him and Messi playing chess, reached 42 million likes.[2][3][4] On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg.[5][6][7] Messi also has a record 8 out of the top 20 most-liked posts, with posts mainly released around the 2022 World Cup. Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most liked post on YouTube, the music video for the song Despacito, which had reached 50.2 million likes, and the most liked post on TikTok, a video by Bella Poarch lip-syncing, which had reached 60.3 million likes.[8][9] On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[10] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[11] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[12][13] On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."[14] Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[15] Platanov was surprised by his photo's popularity, writing, "Egg is just an egg."[11]