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What's the most-liked IG post?

photo of an egg The most-liked post on Instagram is a photo of an egg, which has been liked by over 55 million different accounts as of December 2022. The like function has been removed in certain countries, such as Australia, in a trial to reduce the negative effects of "competition" on the platform.

en.wikipedia.org - List of most-liked Instagram posts - Wikipedia

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Promotion

This list contains the top 20 posts with the most likes on the photo and video-sharing social networking service Instagram. The most-liked post on Instagram is a photo of an egg, which has been liked by over 55 million different accounts as of November 2022.[1][2] The like function has been removed in certain countries, such as Australia, in a trial to reduce the negative effects of "competition" on the platform.[3]

Current record [ edit ]

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[4] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[5] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[6][7] On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."[8] Kylie Jenner, responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[9][10] The egg's original photographer was surprised by his photo's popularity, writing, "Egg is just an egg."[5]