What's the next big social media platform 2023?

1. TikTok. Although TikTok has seen rapid growth in the last few years, it's still an app in its infancy, and the possibilities for brands are endless. TikTok is a social media platform that allows users to create and share short video clips.

thedrum.com - 4 Social Media Platforms To Check Out In 2023 - The Drum

How much does Instagram pay you a month?

Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over...

Last updated Aug 19, 2022

Can you be tracked through TikTok?

However, unlike YouTube, which collects your data for Google, TikTok allows third-party trackers on its platform – so that means that there's no...

Last updated Mar 23, 2021

Promotion

Staying on top of every shift in social media isn’t always easy. To make it a little simpler, Alessandro Bogliari of The Influencer Marketing Factory tells us four platforms to keep an eye on in 2023. Social media platforms are always evolving, and there are always new ones to discover. If you’re tired of missing out on the latest platforms and trends, read on for a list of some of the best new social media platforms to watch in 2023.

1. TikTok

Although TikTok has seen rapid growth in the last few years, it’s still an app in its infancy, and the possibilities for brands are endless. TikTok is a social media platform that allows users to create and share short video clips. Users can also add filters, text, music and special effects to their videos. What I personally love about TikTok is its sub-communities and niche audiences, and that a lot of videos on the platform are more than just silly short-form clips. They connect together remixes of other videos from TikTok or YouTube, sometimes referring to sub-cultures of the internet, TV shows and songs (think about all those songs from the 70s and 80s that became popular again in the past two years thanks to TikTok). The user base of TikTok has grown exponentially, making it a no-brainer for many brands. The platform’s popularity among influencer marketers is reportedly booming as well, with #TikTokMadeMeBuyIt and new features from TikTok Live and TikTok Shopping Ads. Although the app has been around for several years, it remains one of the fastest-growing platforms on the internet today for both brands and creators.

2. BeReal

BeReal is one of the new social media platforms we are all watching. It’s for people who want to share in-the-moment photos and experiences. Created in France in 2019, it sends you daily notifications at random times, asking you to take two photos at once: one with your front camera and one with your back camera. You have two minutes to snap a photo of whatever you happen to be doing at that moment. BeReal could be the perfect way to connect with other people around the world. What’s interesting is that TikTok recently launched a BeReal-inspired feature called TikTok Now. This tells us that there’s interest in such a feature across platforms. It’s the perfect time for brands to start leveraging BeReal. Dedicate a team member each week to be the face of your brand on BeReal. This is a great way to snap behind-the-scenes content and show what the day-to-day of working for your brand is like. Upcoming work conference? Be ready to show your team in action. Remember the days when everyone said TikTok was just for teens? Imagine the missed opportunities for many businesses if they had listened.

Is being social media influencer is a stressful work?

Due to it's “always on” nature, it is perhaps obvious that working in social media can be a very stressful occupation.

Last updated May 12, 2019

How do you know if someone is looking at your snap?

You should see an icon of an eye with a number next to it. That's how many people have viewed your Story. Swipe up from the bottom and you will...

Last updated Aug 27, 2022

Promotion

Since we don’t know when you’ll be asked to snap your photo on BeReal, planning ahead in terms of who will be logged in and represent your brand will be key.

3. Discord

Discord is a voice and text chat app originally popular with gamers that is now attracting tech brands and creators around the globe. It’s been around since 2015 and has grown rapidly in recent years. Discord has gained popularity among the gaming community because its easy-to-use interface allows you to link multiple devices together. It features channels, such as WhatsApp groups or Slack teams. They’re great for organizing your community around topics including video games or cryptocurrency. Discord is popular among blockchain enthusiasts because it’s an easy way for brands looking to get more involved with web3 to build their own communities on the blockchain (Telegram is another excellent platform). If you want to create and manage your community (yes, ‘community,’ not ‘audience’), Discord is one of the best options. In July 2022, Pinterest soft-launched a new app called Shuffles. It’s a mobile-only app (currently only on iOS and invite-only) that allows users to create collages collectively. A great opportunity for brands is that each element used in each collage links back to the creator and product on Pinterest. This new social media platform has a lot of potential for influencer marketing partnerships with the Shuffles App. Creators who use both the Shuffles app and Pinterest could collaborate with brands in all sorts of ways. For example, travel agencies could partner with travel influencers to create travel-themed collages to drive interest in specific destinations or travel products. Or influencers could create brand-specific shopping guides for various brands, linking back to each individual product. Essentially, every brand has an opportunity to create a Shuffle that highlights its products or services. Always be willing to try new platforms, but remember that with the introduction of new platforms come new strategies that you can use to your advantage. Working with a reputable agency can help you stay on top of these changes.

thedrum.com - 4 Social Media Platforms To Check Out In 2023 - The Drum

What is the best social media strategy?

The five most effective social media marketing strategies are: Always educate and give value to your audience. Create varied content. Leverage...

Last updated Apr 21, 2022

What is the newest Instagram feature?

11 New Instagram Features Marketers Should Be Using in 2022 Reels Template. ... Dual Camera. ... Remix Photos. ... Interactive Stickers. ... Grid...

Last updated Aug 20, 2018

Promotion

What are 4 benefits of digital marketing?

Top Advantages of Digital Marketing Global Reach. Traditional marketing is restricted by geography and creating an international marketing campaign...

Last updated Oct 6, 2020

Promotion

What is the 3 day rule for guys?

Popularized by the romcom, the three-day dating rule insists that a person wait three full days before contacting a potential suitor. A first-day...

Last updated Mar 31, 2018