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When did influencers start getting paid?

PayPerPost, The First Influencer Marketing Platform In 2006, Murphy launched PayPerPost, the first marketplace to pay bloggers to create content for brands – and so began modern influencer marketing on social media as we know it today.

izea.com - The History of Influencer Marketing - IZEA

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In November of 2007, PayPerPost, Inc. changed its corporate name to IZEA, Inc. as the company began to eye a larger market for platforms and services. That month, it launched SocialSpark, an influencer marketplace that extended the company’s footprint beyond blogs to add social networks, such as Twitter, for the first time. Twitter itself would not start to monetize their platform with “promoted” ads until April 2010. Twitter-specific campaigns quickly became a demand from clients, and in 2009, IZEA launched SponsoredTweets.com, which was a self-service dedicated Twitter sponsorship platform. SponsoredTweets was the first influencer marketing technology to include celebrities in its marketplace of creators. That same year IZEA launched a groundbreaking campaign for Kmart which featured many of the bloggers that had historically been critical of sponsored content. Following the campaign Forrester Research published a report called “Add Sponsored Conversations to Your Toolbox” which proclaimed that “A new industry is born.” Forrester got the nomenclature of “sponsored conversations” wrong, but the idea was right. Influencer marketing and sponsored content was here to stay. In 2010, the company announced WeReward at TechCrunch Disrupt. WeReward was the first platform to pay micro-influencers to check-in at locations, take selfies with products, and share them on Facebook. These sponsored selfies made their debut five months before the launch of Instagram and a full year before Twitter began to support photos. That year PepsiCo selected WeReward as a finalist for the Pepsico10 in the mobile marketing category. As the space matured the mainstream media jumped into sponsored content as well. In 2010 Chris Batty, VP of Sales for Gawker proclaimed that “…in three or four years, the majority of our advertising revenue will be in sponsored posts.” The next year Forbes began running their first sponsored posts, and by 2013 the Associated Press was selling sponsored tweets. Even the early create critics like Mashable started selling sponsored content to advertisers. Murphy was called evil for starting the influencer marketing industry in 2006, but today it is a multi-billion-dollar space.

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Who has the biggest following on Facebook?

footballer Cristiano Ronaldo The most-followed person is Portuguese footballer Cristiano Ronaldo, with over 153 million followers as of October 2022.

en.wikipedia.org - List of most-followed Facebook pages - Wikipedia

This article contains a list of the top 50 accounts with the largest number of followers on the social media platform Facebook.[1][2] As of December 2022, the most-followed page is Facebook App's page with more than 185 million. The most-followed person is Portuguese footballer Cristiano Ronaldo, with over 160 million followers as of December 2022.[3][4][5][6][7]