Where can I study SMM?

The 6 Best Social Media Marketing Courses Coursera. The first course we want to suggest is What Is Social from Coursera. ... Hootsuite Academy. Hootsuite offer an Advanced Social Advertising course designed by SMM experts. ... Fiverr Learn. ... LinkedIn Learning. ... Learning.ly. ... Udemy.

skillsyouneed.com - 6 Online Courses for Social Media Marketing Managers

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6 Online Courses for

Social Media Marketing Managers See also: Social Media Marketing

Social media marketing as a career opens up enormous opportunities. You can communicate with different people, arrange your working time to suit you, earn good money, and achieve career growth. There are therefore many benefits to choosing a career as a social media marketing specialist. The Social media courses we have picked for you here will help you to develop your career and gain relevant qualifications, especially if you are a beginner or seeking to become a specialist. This is our overview of the best social media marketing (SMM) study offerings.

What to consider when making your choice

It easy to get lost among the dozens of courses offered on the internet. To avoid becoming confused, try these suggestions. Identify your priorities Your time investment is crucial so be clear about your priorities. What is your desired outcome? Do you want to form a basic understanding of the area, do you want to boost your existing SMM skills, or do you want to step up to the next level? Identifying your priorities is essential in planning your learning development. Plan your SMM studies and professional development When you have defined the general direction of study, you need to draft a step-by-step plan of your future growth. Any course you intend to complete should align with the next step in this plan. In this way you will get the motivation you need to pursue studies and achieve your desired outcome. Preselect options and request feedback Don't limit yourself to one or two options only. Find as many good SMM courses as possible and shortlist the best ones that coincide with your priorities. We also encourage you to ask any acquaintances who have already passed SMM courses for their recommendations. Their feedback will be very helpful, and you will also expand your network of professional contacts.

Aspects to emphasize

Let's say you have already shortlisted some good courses. Here are some criteria to consider to help you choose the best ones among them:

Type of content you may study

Tutor availability

Pricing

The time required to complete the course

Certification

Security Always Matters

When you are working with the internet, always take care to ensure your safety, especially when dealing with social media accounts. If you are careless with your security, you will be visible and a target for potential threats. In this case, a virtual private network (VPN) that works on the iPhone or Android may be useful as basic protection. Even free internet for iPhone using VPN can be safe if you select good VPN tools. As many people have iPhones at the moment, a good suggestion for a VPN is VeePN for iOS. Installing a VPN app for iOS or Android will make your SMM practice much better, safer and easier. Once you have ensured your entire security, we can then look at good online SMM courses for you.

The 6 Best Social Media Marketing Courses

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1. Coursera

The first course we want to suggest is What Is Social from Coursera. This program explains how to generate a successful SMM plan and follow it through. The course will be useful for anyone who wishes to enhance their SMM knowledge.

What does this course cover?

Intro to SMM

Information about social trends

How the business of social media works

Why choose this course?

It is a good option for beginners

It includes texts, quizzes, videos, peer-graded tasks

It provides a clear explanation of SMM and its trends

You can gain a certificate

The cons

Extra but helpful content is available only by payment

It doesn't focus on creating long-term SMM strategies

It lacks good guidelines

2. Hootsuite Academy

Hootsuite offer an Advanced Social Advertising course designed by SMM experts. This course will be helpful for intermediate SMM specialists who want to boost their skills and it will help you launch paid campaigns on LinkedIn, Facebook, Instagram, and Twitter.

What aspects are covered?

The SMM landscape

Essential elements of a successful SMM advertising campaign

Best practices for SMM targeting

Strategies for creating and promoting social ads

Buying and bidding ads

Ways to measure the performance of social advertisements

Why choose this course?

Learn with the help of texts, quizzes, and videos

A free demo version is available

An exam and certificate is included

The only drawback this course has is that it may not be very good for complete beginners.

3. Fiverr Learn

The Social Media Marketing Course will be helpful for those who want to start their SMM career or boost it further. The course provides an overview of the main aspects of creating a content strategy for SMM.

What is covered?

It helps you set your SMM goals

It facilitates defining your target audience

You will be able to implement your SMM strategy

Why choose this course?

It combines texts, videos, and quizzes.

It includes a section with mapping to ensure a better understanding of your future users. It is exclusively practical so it will help you to design a workable SMM strategy.

Good for beginners who learn fast.

Professional instructors who are experts in their field.

The only one drawback we have identified is that the course doesn't award any certificate, but you may get a profile badge instead.

4. LinkedIn Learning

Social Media Marketing Foundations by LinkedIn is another great resource for SMM specialists. It provides you with an overview of how SMM works, how it can benefit businesses, and the main strategies for defining your target audience. But, the best point, from our perspective, is that you can learn how to make your own SMM strategy and measure its results.

This course covers topics you may find useful:

Defines what SMM is

Elements of SMM strategies

Good publishing on social media

Learn how to interact with your audience

Helps to measure outcomes of social media activities

Includes innovative, practical tips

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Why choose this course?

It effectively combines text, videos, and quizzes

Beginners may find it very good

It is divided into smaller and logically-connected sessions to help you grasp info faster and better

Possible cons:

It lacks intermediate and advanced information about SMM

It doesn't offer any certification

Provides only general SMM techniques

5. Learning.ly

This platform is relatively new, but it offers a good course for business social media marketing. We consider it a comprehensive course and provided by real SMM experts. This course may be interesting for specialists who want to boost their career and get new customers. Small businesses that care about their social media presence may also find this course good.

What is covered?

Comprehensive SMM background

The best SMM strategies

An overview of basic SMM tools you can apply in your daily practice

SMM techniques to promote business

Public relations basics

Specifics of SMM for non-profit organizations and brands

Why choose this course?

Learn best-tested info from texts, worksheets, quizzes, and videos

Free course preview

Real-life knowledge from SMM experts

Affordable

The single drawback we have identified is that a course may appear a bit complicated for beginners.

6. Udemy

Social Media Marketing Mastery may be considered a course close to excellent. It provides you with a comprehensive overview of SMM and you will also learn how most social media platforms work. Sounds good, doesn't it?

What is covered?

Content developed by experts.

A comprehensive overview of how SMM works

Extra knowledge of blogging

SEO basics

Tools to make your SMM practice more effective

Why choose this course?

Excellent for beginners and more established specialists

Updated regularly

A course tutor will answer your questions

The course includes articles, videos, and quizzes

Approaches that are tested in the real world

The course is available on mobile devices, TV, and the web

You may get obtain a certificate

Cons:

Cost

It may be not a very good option for advanced learners

We hope you will find something suitable to help you achieve your SMM objectives here. We wish you the best of luck in upgrading your skills, securing employment, and developing new social media marketing opportunities. Further Reading from Skills You Need The Skills You Need Guide to Personal Development Learn how to set yourself effective personal goals and find the motivation you need to achieve them. This is the essence of personal development, a set of skills designed to help you reach your full potential, at work, in study and in your personal life. The second edition of or bestselling eBook is ideal for anyone who wants to improve their skills and learning potential, and it is full of easy-to-follow, practical information.

skillsyouneed.com - 6 Online Courses for Social Media Marketing Managers

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