Where does Cocomelon family live?

Cocomelon is based out of Orange County, California, where Bloomberg reports 55-year-old Jay Jeon and his wife, who stays anonymous, quietly oversee the 20-person staff of Treasure Studio Inc.

insider.com - 'Cocomelon - Nursery Rhymes' Breaks 1 Billion YouTube Views in a Week

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The most subscribed-to YouTube channel in the United States is an animated kid's channel called "Cocomelon - Nursery Rhymes," which is also third globally behind PewDiePie and T-Series. On May 17, Cocomelon hit a new viewership milestone, becoming the first YouTube channel in history to surpass 1 billion views within a week, according to data published by Tubefilter. Cocomelon is based out of Orange County, California, where Bloomberg reports 55-year-old Jay Jeon and his wife, who stays anonymous, quietly oversee the 20-person staff of Treasure Studio Inc.

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Top editors give you the stories you want — delivered right to your inbox each weekday. Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy A YouTube channel aimed at preschool-aged viewers has become the first to surpass 1 billion views in a week. Data collected by independent metrics source GospelStats and published by Tubefilter shows videos on the "Cocomelon - Nursery Rhymes" channel received over 1 billion views between May 11, 2020 and May 17, 2020. Cocomelon is the most subscribed-to YouTube channel in the United States with more than 82 million subscribers and is surpassed globally by only by PewDiePie (who resides in the UK) and India's T-Series. The jump for Cocomelon to over a billion views was just a 6 percent increase from last week's stats, but the gap between it and runner-up T-Series is much wider – according to Tubefilter's Sam Gutelle, "If the difference between Cocomelon's viewership and that of second-place finisher T-Series were its own channel, that channel would be one of the ten most-viewed on YouTube this week." In addition to its record-breaking viewership milestone, Cocomelon also accrued another 800,000 subscribers this past week. The channel is run by a couple in Orange County, California who have been producing children's entertainment videos on it since 2006. In February 2020, Bloomberg identified 55-year-old Jay Jeon as the co-owner of Treasure Studio Inc. – which runs Cocomelon – for the first time, along with his wife, who remains anonymous. The Cocomelon channel produces about two videos a week. Each video features a number of recurring animated characters singing along to either a popular nursery rhyme (the most recent video is "Rain Rain Go Away") or an original kid's song. The eight most popular videos on the channel have over 1 billion views each. This past week's statistics mean that Cocomelon is accruing approximately 142.8 million views per day, 5.9 million views per hour, and 1,653 views per second, according to Tubefilter.

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The Cocomelon YouTube empire exploded in 2018, after re-branding and embracing a popular 3D animation style. The 3D animation style of Cocomelon videos, along with the network-style branding, developed over 13 years. In, 2018, after re-branding from "ABCkidTV" to "Cocomelon - Nursery Rhymes," YouTube's algorithm began recommending the video "Bath Song +More Nursery Rhymes & Kids Song" more than any other video on the platform, according to a Pew Research study that tracked nearly 700,000 YouTube suggested videos. YouTube Kids, the platform aimed at restricting content via parental controls for YouTube users under age 12, recommends Cocomelon as one of its top channels for preschool-aged children 4 and younger.

YouTube Kids recommends Cocomelon videos to its preschool aged audience. Screenshot/YouTube Kids

Cocomelon is far from the only kid's channel on YouTube producing nursery rhyme animations and other musical content for children. The roughly 20 employees of Treasure Studio Inc. create similar videos to "El Reino Infantil," "LooLoo Kids - Nursery Rhymes and Children's Songs," "BabyBus - Nursery Rhymes," "Little Baby Bum - Nursery Rhymes & Kids Songs," and "ChuChu TV Nursery Rhymes & Kids Songs." All six of those channels placed in the top 15 rankings for YouTube viewership this past week, and all have over 10 million subscribers. In total, of the 50 most-viewed YouTube channels this past week, more than half (about 26) channels are explicitly targeted at children or feature predominantly human and animated children in a majority of their YouTube videos. According to Bloomberg, Jeon himself is managed by Fullscreen, and his representative at the YouTube management company searches for copycat channels that re-upload Cocomelon's videos. In February 2020, the channel received 2.5 billion views a month on average, earning Treasure Studio Inc. an estimated $11.3 million in monthly ad revenue through Google's AdSense program. Cocomelon's audience extends far beyond the reach of Nickelodeon, Cartoon Network, PBS, and Disney Channel, and while Jeon has declined past sponsorships, translation deals, investment offers, and merchandising opportunities. Treasure Studio Inc. plans to partner with toy company Jazwares (of Pokémon plushies and Cabbage Patch Kids) to create Cocomelon toys later this year.

insider.com - 'Cocomelon - Nursery Rhymes' Breaks 1 Billion YouTube Views in a Week

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