Which age group uses social media the least?

The age group with the least number of active social media users is 60 and above. Just 8.4% of global users fall in this age group. This social media age demographics research shows that in post-teenage years, the older the demographics, the less likely they are to be active on social media.

oberlo.com - What Age Group Uses Social Media the Most? - Oberlo

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With nearly four billion users worldwide, the power that social media sites hold in growing a business cannot be denied. Crafting an effective social media marketing plan requires understanding the finer details of its users. So aside from knowing what the most popular social media platforms are, it would also help to really know who those users are, starting with the age demographic of social media users.

In the United States, social media usage is higher among users aged 18 to 29. But what about on a global level? Worldwide, what age group uses social media the most?

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Social media age demographics of users worldwide

According to recent research, global consumers aged 20 to 29 are the biggest users of social media—not entirely dissimilar to social media age demographics in the US. Those in this age group make up nearly one-third (32.2%) of all social media users worldwide. Of these users, the majority are male. They make up 18.1% of all social media users, compared to female users aged 20 to 29, which constitute 14.1%. Users aged 30 to 39 form the second-largest group, with 22.2%. Like the younger age group, male users form the majority. Of all the social media users worldwide, 12.1% are males aged 30 to 39, while 10.1% are females from the same age group. The data analyzing the social media age demographics of global users worldwide shows that the third-largest age group is 40 to 49. They account for 14.4% of the total number of active social media users worldwide. This is followed by users aged 13 to 19, who make up 13.1%, and those aged 50 to 59, accounting for 9.8% of all social media users. The age group with the least number of active social media users is 60 and above. Just 8.4% of global users fall in this age group. This social media age demographics research shows that in post-teenage years, the older the demographics, the less likely they are to be active on social media. According to experts, this may be because young adults tend to use social media as a go-to source of information. The older generation, on the other hand, is typically more skeptical and prefers to rely on traditional mediums like television for information.

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brandwatch.com - The 5-Step Social Media Marketing Plan - Brandwatch

Step 1: Audit your previous social media performance

Before you can start considering your social media marketing strategy, it is crucial that you gain an in-depth understanding of your brand’s social performance in the previous year, half-year, or quarter. We’ll speak in terms of “years” for the purposes of this guide. Look carefully at the metrics from each social channel so you can see where and how you have generated leads, driven traffic to your website, pushed social follows, and increased conversions. Make sure you align these results with the goals you set for the previous year. Although a high number of likes and shares of a particular campaign you ran may look encouraging, ultimately you need to ensure every campaign is achieving its specific pre-defined objectives. Tracking social metrics in relation to your brand’s social goals will allow you to monitor whether your social media performance has been successful in terms of ROI (return on investment). After you have fully audited your year’s social performance, you will have a clear understanding of your 2020 successes and failures. You can then use this information to plan an effective social media marketing strategy for 2021.

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