Social Media Means
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Which app sold the most?

Let's look back at some of the most expensive takeovers of web and mobile apps, focusing on the most memorable names. WhatsApp bought by Facebook for $19bn. ... Instagram bought by Facebook for $1bn. ... Bitstrips bought by Snapchat for $100m. ... Vine bought by Twitter for $30m* ... Waze bought by Google for $966m. More items... •

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We often hear about software acquisitions for huge amounts of money. Most recently, the search software Vurb is reported to be in the process of being bought by Snapchat for $110m. Let’s look back at some of the most expensive takeovers of web and mobile apps, focusing on the most memorable names. It’s the annoying name that makes it sounds like you’re asking someone what’s up, but not quite. WhatsApp was bought by Facebook for $19bn two years ago. An interesting article by Tech Crunch explains why this valuation was not so ludicrous. And it did seem ludicrous - at the time of the acquisition, WhatsApp wasn’t even used widely in the US. However, Facebook had previously missed out on buying Snapchat, so felt they had to make a meaty offer for WhatsApp. It also meant they avoided Google acquiring it. Facebook’s other software biggie. Instagram was bought for the pocket change of $1bn, a bargain in hindsight (at the time of the acquisition in 2012 it was considered a lot for a start up). It is now valued at about $35bn by Citigroup. Eye bulge emoji. Bitstrips is behind the Bitmoji cartoon characters - pre drawn templates that you can choose from to create comic strips and avatars. *This figure is disputed with $970m also mentioned. Stock value could account for this, though there doesn’t seem to be a definitive answer.

Waze bought by Google for $966m

We haven’t had a company gobbled up by Google yet, so here it is. Waze is a type of GPS and social sat nav. It takes data from users, who can also report crashes, traffic jams, etc.

Skype bought by eBay for $2.6bn

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How much does TikTok pay for 10,000 followers?

For example, US-based users with over 10,000 followers can make up to $5,000 per post, while those in China with over 1 million followers can earn...

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Companies can be acquired more than once, this time we’re chosen to highlight one of the earlier acquisitions, as Skype was eventually bought by Microsoft for $8.5bn. Early Skype software development took place in Estonia, and Microsoft have maintained a large base there.

YouTube bought by Google for $1.65bn

Another Google acquisition, and this is one of their most famous. They practically picked YouTube up at car boot sale for $1.65bn, when you consider it is an omnipresent online fixture.

Last year it was valued at about $70bn by analysts.

Myspace bought by News Corporation for $580m

A list of spendy acquisitions wouldn’t be complete without mentioning myspace, bought for $580m and later sold (to Justin Timberlake and friends) for $35m. But that doesn’t tell the whole story. Myspace remained popular for years following the acquisition, and its valuation kept going up.

LinkedIn bought by Microsoft for $26.2bn

Another purchase by Microsoft and an ongoing acquisition expected to complete by the end of the year. The acquisition will boost Microsoft social networking portfolio.

Viber bought by Rakuten for $900m

Viber, a messaging app similar to Skype, was acquired by Rakuten, a Japanese online retailer, in 2014. At the time, Rakuten’s chief executive said they would be unable to create such an app on their own, and it provided new communication strategies for them.

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It's often taken as a rule of thumb that if you want your online video to go viral, keep it 30 to 60 seconds long–like an average TV commercial.

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