Social Media Means
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Which country uses Twitter most?

the United States The country with the most Twitter users is the United States with a total of 77.75 million users. The other countries rounding out the top five are Japan, India, Brazil, and the United Kingdom. Here's how they stack up based on the number of active users: United States: 77.75 million active users.

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Next, let’s dive into some Twitter usage statistics. Even though Twitter has been around for quite some time, it continues to see growth in its user base. Not only that but there are tons of tweets being posted on a daily basis, ensuring there’s always something interesting being shared. When looking at its audience worldwide, data shows that Twitter has 450 million monthly active users. Although it may fall behind platforms like Facebook and Instagram, which have users in the billions, Twitter still has a loyal audience of those that log in on a regular basis. In fact, Elon Musk recently announced that Twitter sees about 259.4 million daily active users, ensuring they’re always coming back to see what others are tweeting about. If we’re just looking at the UK alone, 19.05 million people had Twitter accounts as of October 2021. More than half of those Twitter accounts are owned by males, meaning they mostly dominate the platform gender-wise. Twitter’s users certainly have a lot to share with their followers! The platform has become a place to share daily updates and to discuss common interests with other users around the world. At least 500 million tweets are sent on a daily basis, meaning there are plenty of conversations to join. In 2020, Gen-Z (those born between 1997-2012) were doing a lot of tweeting. Twitter reports that 52% of all tweets posted that year came from Gen-Z users. With the younger generations getting interested in Twitter, it’s a good sign for its longevity.

U.S. Adults Spend an Average of Six Minutes Per Day on Twitter

There’s no denying that we spend a lot of time on social media every day. It’s so easy to pick up our phones and begin mindlessly scrolling to see what friends, family, and our favourite brands are sharing. Data has shown that adults based in the U.S. spend an average of six minutes per day on Twitter.

96% of Twitter Users in the U.S. Report Using the Platform Monthly

For many users in the U.S., Twitter isn’t a platform they turn to on a daily basis. 96% of users say they only check Twitter monthly. 84% say they use Twitter weekly and just 52% say they use it daily. It appears there are slightly more iPhone fans among Twitter users in the UK. There have been over 162,000 downloads of the iOS version of the Twitter app and just 150,000 for the Android app.

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Is 10pm too late to post on Instagram?

Posts shared at 9pm, 11pm, and 3am saw the highest engagement. They also seem to be staying up late — the highest engagement rate was found at 3am, although 6-11pm also performed well. Wednesday and Tuesday are the top days here, both by average engagement and engagement rate.

On Instagram, it’s not just about what you say, it’s about when you say it. The time your content is shared has a dramatic impact on how many users see and engage with it. Here, we’ve broken down when Instagram posts tend to get the best engagement, both by time of day and week. These aren’t exactly set-in-stone rules, but they should still help guide you on your way. Before we dive into the recommendations, bear in mind that this engagement data is based on your audience being in the same time-zone as the account you’re posting from. Therefore, you may need to adjust these if your audience members are mostly based in different time-zones. For example, if the best time for engagement is 12:00, aim to post at 12:00 in the time zone your audience is based, even if this actually means posting at a different time for you.

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