Which Instagram type is best?

Creator profiles are best for influencers, public or notable figures, and all types of content creators. It is a step up from a personal profile and down from a business account. In a smart move by Instagram, they introduced this account type to further separate normal users, influencers and businesses. 3 days ago

business2community.com - What is the Difference Between the 3 Instagram Profile Types

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There are three types of Instagram profiles: personal, creator and business. While the names are pretty self explanatory, they do all offer different things. To help you choose your perfect profile match, we’ve broken each profile type down, explained the pros and cons of each and clarified who needs which type. We have also included a quick guide on how to switch between the three account types.

Personal

A personal Instagram profile is just as the name suggests – for personal use. This fuss-free option is for people who use Instagram at the most basic level, to connect with their friends and families and share whatever they’d like.

Pros

Can be set to private or public

Has all of the basic features you need such as posting on Feed, Stories and IGTV

Can request verification if set to public

Cons

No insights or analytics

Can’t monetize

No contact details

Limited features

Who needs this type of account?

For those who don’t focus on curated content, have no interest in monetizing their posts and aren’t selling a product or service.

Creator

Creator profiles are best for influencers, public or notable figures, and all types of content creators. It is a step up from a personal profile and down from a business account.

Pros

Same basic features of posting on Feed, Stories, IGTV as a personal profile Gives you creator-specific insights and analytics about your account and performance, relating to content, activity and audience Flexible profile display, you can make your account look and feel the same as a personal profile or choose to display a category label and/or contact details

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Lets you choose the category of creator you are

Allows you to manage and create promotions

Can request verification

Can set up quick replies and direct message filters to better manage your direct messages and connect with your fans

Get access to Creator Studio on desktop

Can access branded content tools

Cons

Can’t be set to private

Who needs this type of account?

As mentioned, if you’re an influencer, public or notable figure, or a content creator then this is the account type for you. It is great if you are trying to grow your account and increase your Instagram presence. You’ll need this account type if you want to monetize your content or work with brands. The insights give you an ideal way to better understand what content is working on your account and what is resonating with your followers.

Business

Business accounts are most closely related to creator accounts and are the cream of the crop when it comes to features that will help with brand management, conversions and marketing. Having a business profile makes your brand look professional, trustworthy and verified. It also acts as another touchpoint for your business and another place where your customers can see and contact you.

Pros

Same basic features of posting on Feed, Stories, IGTV as a personal profile Access to business-specific insights and analytics about your account and performance, relating to content, activity and audience

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Ability to run ads

Display business and contact details

Lets you choose a category for your business

Can set up quick replies and direct message filters to better manage your direct messages and connect with your customers

Access to video chat within direct messages

Ability to manage branded content and promotion payments

Can request verification

Get access to Creator Studio on desktop

Can access branded content tools

Cons

Can’t be set to private

Who needs this type of account?

Further to this, if you want to run ads or promoted posts through Instagram, you’ll need to set up a business profile. It is also a helpful tool when working with influencers or creators. The insights give you an ideal way to better understand what content is working on your account and what is resonating with your customers, helping you build your brand. Luckily for all those commitment-phobes out there, you can easily switch between the three, meaning you can play around until you find the profile that suits you best. However, keep in mind that if you switch accounts back to personal, you will lose content from your promotions and you’ll no longer have access to your insights.

How to switch your profile type

business2community.com - What is the Difference Between the 3 Instagram Profile Types

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