Photo: Monstera

Which is the fastest growing social media platform?

In 2021, the number of TikTok users grew by 18.3% (to total 78.7 million)—much slower than the whopping 87.1% it registered in 2020. This is followed by Reddit, whose user base grew 14.4% in 2021.

oberlo.com - Fastest-Growing Social Media Platforms in the US - Oberlo

How many views makes a video viral on TikTok?

If the video was swiped away around the 8 second mark it would count as a view, but would not count as a completely watched video. In TikTok out of...

Last updated Apr 5, 2020

What is the importance of new media in the different?

The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves...

Last updated Sep 16, 2019

Promotion

There’s no question that social media is one of the best ways to market and grow a business. Along with knowing the amount of time spent on them, knowing which platforms are becoming increasingly popular among consumers can also help guide your brand’s social media marketing strategy.

This begs the question: What are the fastest-growing social media platforms?

The latest data shows that the fastest-growing social network is TikTok. The ByteDance-owned company first made headlines for its rapid growth when it launched in 2018. And even though its user base continues to grow to this day, the sign-up rate of new users has slowed rather significantly. In 2021, the number of TikTok users grew by 18.3% (to total 78.7 million)—much slower than the whopping 87.1% it registered in 2020. This is followed by Reddit, whose user base grew 14.4% in 2021. Like TikTok, its growth has also slowed in comparison with 2020, when the number of Reddit users rose by 25.9%. TikTok and Reddit are the only two on this list of the fastest-growing social media platforms in the US that saw growth increase by more than 10% in 2021. The third fastest-growing social network is LinkedIn. In 2021, the professional networking platform saw a 4.2% increase in the number of users. This is two percentage points less than the 6.2% increase it had in 2020. This is followed by Instagram and Pinterest, with growth rates of 3.7% and 3.1% respectively. Sixth on the list of the fastest-growing social network is Snapchat, with a 2.6% increase in the number of users. Facebook is next, with 0.8%. As the world’s most popular social media platform in terms of users, its growth is starting to plateau. Its increase in 2021 is the network’s slowest ever annual increase.

Twitter is in eighth place, with a marginal growth of 0.2%.

All of these social networks experienced a slower rate of increase in number of users in 2021 compared to 2020. According to analysts, this is because of the higher-than-expected growth in 2020 brought on by the COVID-19 pandemic, which caused social media use to skyrocket.

Start selling online now with Shopify Start your free trial

Want to learn more?

How do I start a career in marketing?

Steps to Kickstart your Career in Marketing Choose Your Specialization. As marketing is a vast field, there are various job opportunities in...

Last updated Jun 4, 2019

How many FB views is considered viral?

The consensus is that if your video hits half a million views, it is considered viral; one million views make it medium viral. Dec 16, 2021

Last updated Jan 23, 2022

Promotion

What are the 7 C's of social media?

These facets form the base for the world of social media and can be referred to as the 7 Cs of social media. These seven Cs are - content, community, conversation, capital (social), culture, collaboration, and conversion respectively.

online-journals.org - Deconstructing the Seven Cs of Social Media: A Summative Perspective

Abstract

One of the defining technological forces which are reshaping world today is the easy accessibility to the Internet. The Internet has changed the way people communicate with each other. Social media whose development was first marshaled by Web 2.0, has revolutionized the entire world of communication. The most intriguing fact is that the world of social media is constantly changing. The platforms which are topping the charts today may not be tomorrow. Also, it can be observed that the power has shifted from the hands of marketers to the hands of users which in turn have empowered users. The objective of the present study is to explore the different facets of social media in detail. These facets form the base for the world of social media and can be referred to as the 7 Cs of social media. These seven Cs are - content, community, conversation, capital (social), culture, collaboration, and conversion respectively. With an enhanced understanding of all these Cs of social media, the study proposes a conceptual model depicting the relationship between these seven Cs and social media. Companies should analyze each of these Cs in detail and design their social media strategies accordingly. This will not only assure the efficient and effective use of social media but also will help managers to decide where and how to allot firm resources in a better fashion.

How do I start social media influencing?

9 steps to become a social media influencer Choose a niche. Your first step is to choose a specific niche. ... Choose your main platform. ......

Last updated Jun 3, 2018

What is a decent hourly wage?

The national mean salary in the United States is $56,310 according to the National Compensation Survey. That works out to be $27 per hour. So in...

Last updated Mar 7, 2020

Promotion

Is 100 Snap score a day a lot?

As reported by Snapchat's community, an average active user snaps around 20 to 40 times per day to earn about 80 to 100 points, and has a score...

Last updated Dec 7, 2020

Promotion

What is NextGen innovation?

Next-generation innovation is about being open to collecting insights from anyone, anywhere, on any topic — and finding ways to constantly connect...

Last updated Dec 2, 2019