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Which marketing course is best?

10 Best Online Marketing Courses ClickMinded. Digital Marketing Course. Alison. Free Diploma in E-Business. Digiteers. Social Media Marketing Intensive. Hubspot Academy. Email Marketing Certification Course: Get Certified in Email Marketing. Google Digital Garage. Fundamentals of Digital Marketing. Coursera. ... Simplilearn. ... Udemy. More items...

intelligent.com - The 10 Best Online Marketing Courses of 2023 - Intelligent

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Online marketing courses teach you the skills, systems, and strategies needed to engage your audience in your message, your business, or your product on digital platforms. But there are many online training options available, and it can be difficult to sift through courses and figure out what’s worth your time and money. To help you narrow down your choices, we’ve reviewed the 10 best online marketing courses below.

Our Ranking Criteria

The top online marketing courses provide you with practical training, real-world exercises, analysis of successful campaigns, and technical know-how needed to become a powerful digital marketer. We researched 30 online marketing courses before narrowing down the top 10.

Basic Ranking Criteria

Before committing to an online course, you should have a sense of the time required to complete the course, whether any prerequisites are required, how flexible the schedule is, and what sort of certificate you can expect to earn upon completion. That’s why for each online marketing course covered in this guide, we looked at four basic factors: Time to complete. You should be able to complete your online marketing course relatively quickly in order to build and launch campaigns that make an impact in the real world. The courses covered in this guide take anywhere from several hours to two years to complete. Prerequisites required. Only one of the courses covered in this guide requires you to have completed any prerequisites. This means you can dive straight into almost any of the courses and immediately start learning. Flexible schedule. We get it, you’re busy. That’s why we selected part-time courses with flexible schedules to best suit your needs. Certificate of completion. All of the courses in this guide offer a verified certificate of completion, which is a valuable addition to your resume. The basic criteria mentioned above are relevant to nearly all online courses. However, we also looked at some key factors specific to marketing. These factors include: The course covers a variety of marketing skills and strategies, from frameworks and funnels to web analytics and SEO. The instructors are skilled teachers with firsthand experience as successful marketers, especially in the digital space. The course’s effectiveness has been proven by former graduates successfully launching marketing campaigns and converting clicks into sales. To build a sense of camaraderie and personal connection through the online platform, the course includes interactions with teachers and fellow students. The course utilizes hands-on, project-based exercises that help students put marketing strategies into action. The course acquaints students with important techniques, vocabulary, and norms within the world of marketing, especially digital marketing. The course is highly applicable to contemporary, 21st century digital marketing and is on the cutting-edge of new developments in the digital marketing space.

10 Best Online Marketing Courses

ClickMinded

Digital Marketing Course

Intelligent Award: Top Pick

The ClickMinded platform is devoted solely to teaching people digital marketing. The Digital Marketing Course is a bundle of seven courses designed to massively increase sales. Each of the courses is oriented around a different theme or space: social media marketing, content marketing, email marketing, paid advertising, sales funnels, web analytics, and search engine optimization. The courses are taught by marketers at the most successful tech companies on the planet like Airbnb and Lyft. Each course costs $997 separately, but the bundle gives you access to all seven for a highly discounted rate of $1,997. More so than any of the other courses included in this guide, this one practices what it preaches. Its webpage and sales funnels are top-notch, its platform is fresh and user-friendly, and its variety of courses makes it a one-stop shop for digital marketing.

Price: $1,997

$1,997 Time to complete: 42 hours

42 hours Prerequisites required: No

No Flexible schedule: Yes

Yes Includes verified certificate of participation: Yes

Yes

Who should take this course? Anyone who is serious about committing time and money to learning the ins and outs of digital marketing would benefit from this bundle. After two courses, the bundle pays for itself. What we like What we don’t like Flexible scheduling No live interactions with faculty/students User-friendly platform Expensive Many options within the bundle

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Intelligent Award: Most Affordable

Alison is a quite popular online learning platform, as it has 20 million learners, 3.5 million graduates, and 3,000 courses. This particular course acquaints you with the various aspects of an e-business as well as tips and tools for implementing a successful e-business strategy. Students learn how to design, create, edit, and track a website in order to ensure that the product or service they’re selling reaches their target audience. Specific topics covered include Google Analytics, Google AdWords, GoogleAdSense, and Google Webmaster. This course centers on teaching you how to master digital marketing via Google.

Price: Free

Free Time to complete: 6-10 hours

6-10 hours Prerequisites required: No

No Flexible schedule: Yes

Yes Includes verified certificate of participation: Yes

Yes

Who should take this course? If you want a crash-course in e-business marketing on Google, this is a great option. It’s free and requires a relatively low time commitment, so it’s great for beginners on a budget. What we like What we don’t like Free Centers on Google Hands-on and actionable Not as thorough as other courses Beginner-friendly

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Digital Marketing Institute

MSc Masters in Digital Marketing

Intelligent Award: Best for Earning a Master’s Degree

Digital Marketing Institute’s MSc Masters degree in Digital Marketing is a two-year distance learning program that culminates in a Master of Science degree. It is the most comprehensive and time-intensive program included in this guide. The degree program aims to teach you not just how to play the game of digital marketing, but how to become “an expert’s expert.” This is an advanced sequence of courses on communications and digital strategy and planning, as well as on consumer, social media, search, ecommerce, email, and mobile marketing. The platform is cutting-edge and engaging, and the program features a nearly even split between taught courses and real-world research and implementation. Prior to joining the program, students are required to have completed a bachelor’s degree in a business/marketing related field and to have at least one to two years of experience in this field.

Price: $11,850

$11,850 Time to complete: Two years

Two years Prerequisites required: Yes

Yes Flexible schedule: Yes

Yes Includes verified certificate of participation: Yes

Yes

Who should take this course? If you’re a seasoned digital marketer looking to stand out from the pack, this is a great choice for you. The time and money requirements are substantial, so this program is best suited to serious, experienced students. What we like What we don’t like Very comprehensive Expensive Strong combination of theory and practice Takes two years to complete Engaging platform Not for beginners/those without a bachelor’s

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Digiteers

Social Media Marketing Intensive

Intelligent Award: Best for Social Media Specializations

The Digiteers Social Media Marketing Intensive is an intensive ten hour course focused entirely on social media marketing. Uniquely, this is a completely live course, so you can interact in real-time with the course instructors and fellow students. Every live session features a Q&A session and engaging group exercises. Students also benefit from one-on-one mentorship from an expert course trainer, which is an invaluable tool for tackling specific issues related to your content, product, or brand.

Price: $1,345

$1,345 Time to complete: 10 hours (four sessions of 2.5 hours each)

10 hours (four sessions of 2.5 hours each) Prerequisites required: No

No Flexible schedule: No

No Includes verified certificate of participation: Yes

Yes

Who should take this course? Anyone looking to master social media marketing in a live online course setting would be a great fit for this course. If you’re able to attend the live class times, you’ll get to interact and engage in a way that isn’t possible on most other online courses. What we like What we don’t like Live courses Scheduling less flexible Q&As, group work, one-on-one mentorship from a social media expert. Price is relatively high Specific modules about different social media platforms

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Hubspot Academy

Email Marketing Certification Course: Get Certified in Email Marketing

Intelligent Award: Best for Email

HubSpot Academy’s Email Certification Course is designed to make you an email marketing expert. The course teaches you everything you need to create an email marketing strategy that grows not only your business, but also your career as a whole. In this three-hour training, you learn practical tools and systems for building an email marketing campaign, as well as higher-level skills like building trust and forging a human connection with your audience. By the end of the course, you’ll have a chance to apply what you’ve learned with HubSpot’s free email marketing tool.

Price: Free

Free Time to complete: 3 hours, 18 minutes

3 hours, 18 minutes Prerequisites required: No

No Flexible schedule: Yes

Yes Includes verified certificate of participation: No

No

Who should take this course? Anyone looking for a relatively short, free email marketing training would benefit from taking this course, especially if you intend to use HubSpot’s email services. What we like What we don’t like Flexible scheduling Does not include verified certificate of completion Beginner-friendly Free

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Google Digital Garage

Fundamentals of Digital Marketing

Intelligent Award: Best for Beginners

Google’s Fundamentals of Digital Marketing course is a bundle of 26 modules created by Google trainers, geared specifically toward digital marketing beginners. While many other courses in this guide are best suited to digital marketers with some prior training and experience, Google’s course walks you through the fundamentals of digital marketing in an accessible, beginner-friendly way. The course design and platform are streamlined and user-friendly, and the range of topics covered includes everything from analytics and data insights, to e-commerce, to social media. This is truly a perfect comprehensive course for beginners. After completing the 26-module course, you take a final exam consisting of 40 questions. Once you pass, you receive a shareable certificate to showcase on your CV and LinkedIn profile.

Price: Free

Free Time to complete: 40 hours

40 hours Prerequisites required: No

No Flexible schedule: Yes

Yes Includes verified certificate of participation: Yes, if you pass the final exam

Yes, if you pass the final exam

Who should take this course? This course is perfect for anyone getting started with digital marketing. It’s free, comprehensive, user-friendly, accessible, and well-respected by industry professionals. What we like What we don’t like Flexible scheduling Requires more time than other courses Free Comprehensive and beginner-friendly

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Coursera

Digital Marketing Specialization

Intelligent Award: Best for Both Digital and Analog

Coursera’s Digital Marketing Specialization is a bundle of seven courses that provide an overview of the latest digital marketing skills, taught by industry experts. This is the only course included in this guide that features modules on both digital and analog marketing, so it’s good for students who want the flexibility to work inside and outside of the digital space. Course topics include marketing in a digital world, digital marketing analytics in theory, digital marketing analytics in practice, digital media and marketing principles, digital media and marketing strategies, marketing in an analog world, and finally a digital marketing capstone project where students put all of their new skills into practice. This specialization is part of the 100% online iMBA from the University of Illinois at Urbana-Champaign; if you are admitted to the iMBA program, you can get credit for taking this specialization. Price: 7-day full access free trial; free to audit; $79 per month for verified track 7-day full access free trial; free to audit; $79 per month for verified track Time to complete: 8 months (5 hours per week)

8 months (5 hours per week) Prerequisites required: No

No Flexible schedule: No

No Includes verified certificate of participation: Yes, if you upgrade to the verified track

Yes, if you upgrade to the verified track

Who should take this course? Students who want the agility to market in both digital and analog spaces would benefit from this specialization. The specialization is also a good fit for students thinking about applying to the UIUC iMBA program, or for students who want the option to audit for free. What we like What we don’t like Diverse modules Full access requires a paid upgrade Option to audit for free, or apply course credits to iMBA High time commitment to complete specialization Flexible, self-paced schedule

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Simplilearn

Digital Marketing Certification Training

Simplilearn’s Digital Marketing Certification Training is an in-depth training program that culminates in Master’s certificates in all the sub-courses included in the program. This is a program that teaches advanced knowledge in SEO, content marketing, PPC, digital analytics, social media (with Facebook Blueprint Voucher), mobile marketing, and digital strategy. Unlike many other online courses, this one is built around live, interactive classes, which means it is potentially more engaging and personalized, but also potentially more difficult to fit into your schedule. In addition to the core certification courses, students can also choose to take electives in more specialized advanced areas.

Price: $1499

$1499 Time to complete: 1 year

1 year Prerequisites required: No

No Flexible schedule: No; courses are taught live on weekends

No; courses are taught live on weekends Includes verified certificate of participation: Yes

Yes

Who should take this course? Serious digital marketers looking to gain advanced knowledge through live, interactive classes would be a great fit for this course. You need to be able to participate in live classes on the weekends for approximately three hours at a time.

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Udemy

Digital Marketing Course

Intelligent Award: Best for Platform-Specific Modules

Udemy’s Digital Marketing Course is a comprehensive bundle of 12 courses. Compared to other courses included in this guide, this one does a great job of breaking the program down into platform-specific modules. There are separate mini-courses on Facebook ads and Instagram, LinkedIn, Pinterest, app, Quora, Twitter, and Youtube marketing. You also learn to make a website and navigate Google Ads. Each mini-course is broken down into bite-sized lectures under five minutes long, so the material is easily digestible and accessible. The whole course features 22.5 hours of on-demand video, but the instructors recommend watching at 2x speed if you’re eager to complete the course in half the time. The material is self-paced and broken into sub-sections, so it’s easy to go at your pace and hop around to the mini-classes most interesting to you.

Price: $129.99, or possibility of big discount

$129.99, or possibility of big discount Time to complete: 22.5 hours

22.5 hours Prerequisites required: No

No Flexible schedule: Yes

Yes Includes verified certificate of participation: Yes

Yes

Who should take this course? Students who want to learn digital marketing strategies very specific to certain platforms and niches should take this course. What we like What we don’t like Flexible scheduling Focuses more on platform-specific strategies than on building a solid foundation in digital marketing Great for niche tips and strategies Access to all 12 courses in the bundle

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Udacity

Digital Marketing Nanodegree

Intelligent Award: Best for Real-World Projects

Udacity’s Nanodegree in Digital Marketing is an extensive set of modules that teach you marketing fundamentals, content strategy, social media marketing, SEO, search engine marketing with Google Ads, display advertising, email marketing, and Google analytics. It’s a great all-around course that is beginner-friendly but also worthwhile for digital marketers with some experience. What separates this course from its peers is its focus on real-world, hands-on projects from industry experts. Udacity also offers career services to students, so you’ll have access to resume feedback, Github portfolio review, and LinkedIn profile optimization to help you make the best impression possible on current or future employers.

Price: $1,017

$1,017 Time to complete: 3 months (10 hours per week)

3 months (10 hours per week) Prerequisites required: No

No Flexible schedule: Yes

Yes Includes verified certificate of participation: Yes

Yes

Who should take this course? This is an in-depth yet beginner-friendly course best suited to students who can commit to 10 hours per week for three months in order to launch a career in digital marketing. It’s great for hands-on learners and students who want to build a portfolio while learning. What we like What we don’t like Hands-on projects Relatively high weekly time commitment Flexible scheduling Comprehensive yet beginner-friendly

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Online Marketing Course Comparison Chart

Tips for Succeeding in an Online Marketing Course

1. Consider the cost

How much do online marketing classes cost?

Online marketing course costs vary widely. You can expect to spend anywhere from $0 for a free course to upwards of $12,000 for a comprehensive course run by an elite business school. Most fee-based courses offer you the option of making payments in installments as opposed to upfront. Furthermore, some courses charge by the month for access, so the sooner you complete the course, the sooner you can stop paying the monthly fee. If you do not want or need a verified certificate at the completion of your course, then you can audit some courses for free.

Will my employer pay for me to take the course?

Employers often reimburse or help to subsidize the cost of professional development courses and programs for their employees. This is definitely something worth speaking to your boss or HR department about. It’s likely that your employer will be happy to cover, or at least subsidize, the cost of digital marketing training.

2. Get your tech squared away

The online marketing courses featured in this guide do not require any fancy software or programs. You can engage with all the course materials through your web browser. Your computer will need to be able to support streaming video, so you’ll want to make sure you have a fast, reliable wifi connection and at minimum, an i5-level processor and 8 GB of RAM.

3. Use the right study resources

Some of the courses included in this guide are geared towards established digital marketers. If you’re looking for beginner-friendly learning resources to engage with before or during your online marketing course(s), here are a few good places to start: Donald Miller’s book Building a StoryBrand: Clarify Your Message So Customers Will Listen and Jonah Berger’s book Contagious: Why Things Catch On.

Frequently Asked Questions About Online Marketing Courses

What jobs can you get after completing an online marketing course?

The skills and strategies learned in an online marketing course can prepare you for a range of marketing-related careers, including content manager/strategist, SEO specialist, and digital marketing manager. In addition to taking one or more online courses, you’ll want to work on building a strong portfolio of work to showcase to potential employers.

Are there free online marketing courses?

There are some free marketing courses available online, some of which are featured in this guide. If you are just getting started with marketing and want to test out a few different areas of specialization, then free online marketing courses can be a great option. If you are a more established marketer looking to gain advanced skills and knowledge, it is probably worth investing in a more formal paid course with individualized feedback.

How long is the average online marketing course?

Online marketing courses can be as short as a few hours and as long as two years or more. Most courses run for approximately 3 to 4 months, with 3 to 5 hours of work per week.

How can I learn online marketing?

Online marketing, also called digital marketing, is marketing that takes place on the internet and other forms of digital communication, including email, social media, texts, and multimedia messaging. Online digital marketing courses such as those included in this guide are a great way to learn online marketing to promote an existing business or help launch a future business. Some online marketing courses focus on establishing strong fundamentals in digital marketing basics, while others are geared more specifically towards specific platforms, such as email or social media. The online marketing courses featured in this guide are a great place to start learning digital marketing, as most of the courses are self-paced, reasonably priced, and beginner-friendly.

intelligent.com - The 10 Best Online Marketing Courses of 2023 - Intelligent

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