Some of the popular courses that candidates can pursue at undergraduate and postgraduate levels are: BJMC (Bachelor of Journalism & Mass Communication) BJ (Bachelor of Journalism) BMC (Bachelor of Mass Communication) MJMC (Master of Journalism & Mass Communication) MJ (Master of Journalism) More items... •
Mass Communication is a medium of dispersing information to a large number of people. The term Mass Communication is not limited to only Journalism but spreads its branches to various other media fields including newsgathering and reporting, film direction and production, event management, public relations, advertising, corporate communication, and the list continues.
In recent years, the field of Mass Communication and Media has evolved into a partially interactive concept that touches almost every aspect of human life. And, with the sheer proliferation of media into our lives through newspapers, television, and the internet the field of Mass Communication is gaining popularity like never before. The course offers numerous career opportunities to candidates which are not only high paying but also bring in job satisfaction and expression of creativity.
Mass Communication and Media Eligibility Criteria
Eligibility criteria for undergraduate and postgraduate Mass Communication courses offered at different institutions are mentioned below:
UG Courses: All candidates should clear class 12 in any stream from a recognised board with the minimum required percentage as stipulated by a university/college. Eligibility criteria of some universities/colleges also require candidates to be minimum 17 years in age at the time of admission.
PG Courses: All candidates should clear graduation in any stream from a recognised university with the minimum required percentage as stipulated by a university/college. Eligibility criteria of some universities/colleges also require candidates to be minimum 23 years or more in age at the time of admission.
Candidates can pursue Mass Communication and Media courses at the undergraduate or postgraduate level. Some of the popular courses that candidates can pursue at undergraduate and postgraduate levels are:
Mass Communication and Media Entrance Exams
Admission to a majority of colleges/ universities offering Mass Communication and Media courses is done on the basis of candidates’ performance in the written exam followed by a personal interview round. However, some institutions also offer direct admission to candidates on the basis of their performance in the qualifying exam (Class 12 or graduation). Some of the top Mass Communication entrance exams are as follows:
Required Skills For Mass Communication and Media
Unlike the complex streams of engineering and medical, one does not need to have a “set formula” to succeed in the field of Mass Communication and Media. However, all that one needs is the passion, drive and right skills to make it big as a Mass Communication and Media professional. Have a look at the kind of skills and traits needed to build a career in Mass Communication:
Skills For Mass Communication & Media Creativity Communication skills Confidence Ability to work under strict deadlines Networking skills Research skills Observation skills Interviewing skills Problem-solving skills Interpretation skills Critical thinking Ability to work under rough conditions Good interviewing skills Ability to express ideas and thoughts clearly Aptitude for presenting information in a precise and effective manner
Planning to study Mass Communication in India? Find useful insights below. Download All India Mass Communication Guide 2021
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Course Curriculum for Mass Communication & Media
Subjects that candidates study in Mass Communication and Media depend on the type of course (UG/PG/Degree/Diploma/Certificate) they pursue. However, the curriculum of any course that a candidate pursues covers both theories as well as practical experience in the form of internships, study tours, seminars, etc. Given below is the course curriculum of the two popular Mass Communication and Media programmes – BJMC and MJMC:To get details on curriculums of different Mass Communication and Media courses, click on the below links:
Popular Colleges for Mass Communication and Media by Location:
Mass Communication and Media Specialisations
The field of Journalism and Mass Communication is vast and the options are innumerable. You can go through the top mass comm specialisations.
Journalism
The first form of Journalism was through writing and through writing, the masses were informed. From letters to newspapers to now reading the news on your smartphone, the basic job of a journalist is to gather, assess, create and present news and information which should be disseminated to the masses. Students who opt for a Bachelor's in Mass Communication are taught about how to write for media, the history of media, the pattern, the flare and how to produce newsworthy content. You can go on to write various beats in the news such as politics, sports, entertainment, technology and much more.
Broadcasting
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Broadcasting is basically the face of Mass Communication. Through broadcast, media channels connect to the masses electronically, via radio, television and webcasting. The field of broadcasting started in the early 1900's when the radio was first introduced in 1957. Following radio, television was introduced in 1959 and the daily transmission began in 1965. Through broadcast media, the masses get to see and hear content i.e audio-visual content. In the field of broadcast, students who study journalism and Mass Communication can take up jobs in media channels (TV & Radio). You can go on to be an anchor of a leading media channel in India, or can go out to report live from abroad. If you are into the technical arena, students can get to work with production and the camera as well.
Public Relations
Now how does Public Relations fit in with Mass Communication? It's quite simple. Other than reporting news, you are reporting for an organisation and thus promoting the organisation you work for. Public Relations is all about building and promoting the brand image along with upholding the organisation's reputation. PR focuses on maintaining a positive image between the public and the media. If you love communicating and want to take it up professionally, PR is the job you are aiming for.
Event Management
If you are wondering how an event is all planned out, well it takes months in the making to host a successful event and emerge with profits. Event Management as a career requires people to plan, create and organise an event. An event which could range from a political rally to a rock concert to hosting a college fest. As a part of an event management group, people specialise in different areas in the event management sector such as logistics, creation, to handling budgets and accounts. However, the main aim of planning an event is to promote the brand and gather the right target audience. The various types of events that are hosted are as follows:
Awards Parties Launches VIP Events Exhibitions Sports Events Meetings Roadshows Conferences Weddings Festivals Concerts Charity Events Fashion Events
Advertising is an art. For art to stand out, the content needs to be creative, eye-catching and interesting. Advertising is the means of communication with a product or service through paid promotion from clients. Advertising is always present, be it paid or none paid. Be it television, radio, newspapers, billboards, the internet, the ads are everywhere. Nowadays, before you can even watch a YouTube video, an ad pops up. There are various advertising agencies that make, create and promote the idea a client wants.
Mass Communication & Media: Job Profiles & Top Recruiters
Candidates successfully completing a Mass Communication course have ample career opportunities in various media fields. A professional course in Mass Communication opens doors for a career in television, films, publishing, journalism, editing, public relations, event management, filmmaking, production, scriptwriting, direction, advertising, and so on. Depending on personal interest, a Mass Communication professional can choose to be a journalist, actor, radio jockey, video jockey, director, editor, screenwriter, event manager, advertising agent, copywriter, media planner, and the list continues. To know the profiles of different jobs that Mass Communication and Media candidates can take up, click on the links below: Some of the top recruiters in the field of Mass Communication and Media are:
Top Recruiters for Mass Communication Candidates Hindustan Times India Today Group Times Group All India Radio Indian Express The Hindu Zee Network Doordarshan Outlook The Pioneer NDTV Network 18 BBC India TV Cineyug Entertainment Star India Balaji Telefilms Limited Yashraj Films
FAQs for Mass Communication and Media
Q. What are the popular Mass Communication and Media Colleges in Delhi?
A. In Delhi, JIMS (Jagannath Institute of Management Science), LSR (Lady Shri Ram College for Women), IIMC (Indian Institute of Mass Communication), DCAC (Delhi College of Arts and Commerce), AIMC (Apeejay Institute of Mass Communication) are known for their Mass Communication Programmes.
Q. What jobs are offered in the Mass Communication and Media field?
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A. A professional course in Mass Communication opens doors for a career in print media, digital media, films & television, public relations, journalism, copywriting, production and more. In short, courses or subjects covered under the Mass Communication programme widens up the horizon of career options for an individual. Choosing a career depends on one's interest.
Q. What is a Mass Communication and Media course all about?
A. Mass Communication can simply be defined as the process of creating, sending, receiving and analysing messages to the target audience, using various mediums of media. The various mediums are – print media, digital media, radio, television and more.
Q. Which programme or course is best for Mass Communication and Media?
A. Mass Communication is one field wherein a person can develop good communication skills and make themselves big in the market. However, some of the popular Mass Communication courses offered at the undergraduate level include: BJMC
BMC
BJ
BA in Journalism & Mass Communication
BSc in Journalism & Mass Communication
Q. Where can one apply with a degree in Mass Communication and Media?
A. There are numerous media houses, news channels etc that one can work with after graduating from a Mass Communication course. Some of the top recruiters for Mass Communication graduates include: Times Group
Hindustan Times
Star India
Zee Network
Balaji Telefilms Limited
Cineyug Entertainments
Q. What are a few career options or job profiles after pursuing a course in Mass Communication and Media?
A. With a degree in Mass Communication, you can be a News Anchor, News Editor, Actor, Radio Jockey, Journalist, Advertiser, Event Manager, Photographer, Professor and more.
Q. Which are the top Government Mass Communication and Media colleges in India?
A. Talking about Government colleges for Journalism and Mass Communication, IIMC, LSR, DCAC (Delhi College of Arts and Commerce), FTII (Film and Television Institute of India), IP College (Indraprastha College for Women), AJK Mass Communication Research Centre, Jamia Millia Islamia University are some of the best colleges for the course.
Q. Which are some popular Mass Communication and Media entrance exams in India?
A. Many of the top colleges for Journalism and Mass Communication in India offer admissions based on the performance of candidates in the university level or state level entrance exam. Some of the exams are – IIMC Entrance Exam, XIC OET by Xavier Institute of Communications, DUET, ACJ Entrance Exam, UPU CET by Guru Gobind Singh Indraprastha University, Jamia Millia Islamia Entrance Exam and more.
Q. What are the major Mass Communication and Media channels and examples?
A. The most common modes or channels for Mass Communication include Television, Social media, Radio and Print Media. Talking about examples, commercial advertising, public relations, journalism and more are some general examples of Mass Communication.
Q. Which level courses are there in Mass Communication and Media and what is their duration?
A. The course level and duration differ. Usually, a Diploma in Mass Communication is of 1 year, Advance Diploma in Mass Communication is of 2 years, BVOC and Bachelor’s in Journalism and Mass Communication are of 3 years, while Master of Journalism and Mass Communication is of 2-year.
Q. What is the basic eligibility for various Mass Communication and Media programmes?
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