Photo: Ron Lach

Which platform is best for advertising 2022?

The Right One Is Out There The Best Advertising Platforms for Ecommerce in 2022. Google Marketing Platform. Taboola. Media.net. Facebook Ads Manager. AdRoll. The Right One Is Out There.

adroll.com - The Best Advertising Platforms for Ecommerce in 2022 - AdRoll

What industry will make you rich?

What business makes the most millionaires? A few businesses have made more millionaires than any other. These businesses include investment...

Last updated Apr 9, 2020

Which social media most popular?

1. Facebook — 2.9 billion MAUs. Facebook is the largest social media site, with more than two billion people using it every month. This means that...

Last updated Nov 12, 2021

Promotion

With the highly competitive nature of today’s ecommerce market, there’s often simply too much for one marketer to handle: multiple ad channels, social media accounts, emails, tracking, analysis, testing, and much more. Success in the world of ecommerce marketing requires the ability to focus on multiple campaigns at once and the use of data to continuously refine creative choices and overall strategy. That’s why so many ecommerce marketers turn to digital advertising platforms that can bring all those tasks and responsibilities into one place, making it easier to assess campaign progress and effectiveness. With the abundance of advertising platforms out there, it’s easy to be overwhelmed by the options. Here are some of the best advertising platforms reviewed for 2022.

Google Marketing Platform

It’s impossible not to include Google on this list simply because of their ubiquity: they’ve been in the digital ad game for a long time, and their tools have always been well-respected by marketers and analysts. Google Marketing Platform, formerly called DoubleClick, combines campaign-building tools with the robust data interface offered by Google Analytics 360 Suite. One of the most attractive aspects of the Google platform is the saturation of their display network — one of the largest in the world. If your goal is to get your brand’s name out in front of as many shoppers as possible, Google’s platform might make sense for you. Its multifaceted dashboard lets you manage everything from analytics, optimization, and audience surveys to search and display ads, tagging, and building new campaigns. However, the Google Marketing Platform might have some drawbacks, especially for larger businesses. A platform with greater scalability and enhanced analytical tools could better serve enterprises with large, complex campaigns and millions of customers.

Pros:

Affordable for small businesses with limited resources

A vast display network provides access to 3 billion searches per day

Excellent for new customer acquisition and boosting brand awareness

Easy to integrate into other marketing software

Cons:

Pricing scales up quickly, can run up to $150,000 per year or more for large enterprises

Customer service is limited

It can be confusing for marketers without experience managing complex software

Taboola

Native advertising remains a standard tool for ecommerce businesses, and Taboola is one of the most popular advertising platforms for this type of marketing. For newcomers, native advertising is when a brand places ads in context with other related content. Usually, these are highly creative ads, often taking the form of advertorials or other informational content that blends in with the website where they’re being published. The key: they look less like ads than traditional advertisements. Taboola’s native advertising tools make it relatively simple to produce, publish, and track native advertising campaigns across different marketing channels. Its broad reach means that brands can hope to have their ads placed in various contexts, assuring visibility and helping generate brand awareness. Generally, users have enjoyed its ability to attract new customers and generate traffic at the start of the conversion funnel, where users first enter the brand experience.

What if I have 1k followers on Instagram?

Growth is always a good indicator of a successful, thriving account and once you have 1,000 followers, a lot of monetization opens up for you. All...

Last updated Mar 4, 2021

Can you retire $1 million?

One common rule of thumb is to withdraw 4% from retirement funds each year. Four percent of $1 million provides $40,000 each year for retirement...

Last updated Mar 30, 2018

Promotion

Pros:

Responsive customer service agents

An intuitive user interface makes it easy to build and launch campaigns

Easy to create campaign reports and review broad performance metrics

Cons:

The content approval process can be slow; Taboola must approve advertorial content before it can be published, and their criteria can be strict Unable to drill down to the level of individual native ads for data

Media.net

Brands hoping to get outside the Google ecosystem might consider Media.net, which provides exclusive access to the Yahoo/Bing search and display networks. As a contextual advertiser with a comprehensive portfolio of ad hosts, including highly respected websites and publications, Media.net is a great way to access high-value traffic — if your brand can create great content. Mobile, display, video, native, and search ads are all within Media.net’s toolkit, and its relationships with top-tier publishers make it attractive for brands that invest in top-tier content creation. However, this also means that Media.net’s standards are high, and brands can have their ads denied for various reasons.

Pros:

Supports full range of ad types

Access to Yahoo! and Bing networks

Large marketplace with comprehensive pricing to help brands connect with publishers that will move the needle with their customers

Cons:

Competitive standards mean that a brand might have its ads frozen if they don’t generate high-quality content from Tier 1 countries Social media ads are a must-have for every brand in 2022, and Facebook Ads Manager — which covers both Facebook and Instagram — is a popular choice. From dynamic carousel ads to vertical Stories, there are dozens of unique placements and ad formats to choose from.

Pros:

Wide customer reach and powerful audience targeting

Variety of ad formats and placements

Its cost effectiveness makes it accessible for growing brands

Flexibility in terms of budget, frequency, and bidding strategies

Cons:

It can be difficult for smaller brands to get help for their specific ad accounts The platform’s conversion data has been less reliable after Apple’s iOS 14.5 updates

Are introvert Overthinkers?

This means introverts may process more information than extroverts per second, which helps explain why introverts may be prone to overthinking. Jul...

Last updated Oct 6, 2021

Does 1m mean 1 meter?

The current definition was adopted in 1983 and modified slightly in 2002 to clarify that the metre is a measure of proper length. ... metre 1 m in...

Last updated Apr 21, 2019

Promotion

Its interface can be confusing and unintuitive to beginners

Ideal for ecommerce brands of all sizes, AdRoll provides a full suite of campaign creation tools and multichannel analytics, with accurate attribution modeling and a huge list of integrations. AdRoll’s automation capabilities make it easy to create campaigns and monitor them without getting involved in the details of retargeting. It’s also the only option on this list that offers display, social, native, and contextual ads all on the same platform, so brands can easily manage, track, and optimize their ad campaigns across different channels with ease. Talk about saving time and making more informed decisions! AdRoll is also popular for the high degree of personalization it gives brands. In a world where personalization is the most critical factor in the level of impact that an ad has on consumers, there’s nothing more vital than crafting campaigns that speak directly to customers’ needs and interests. You can use these customization tools in tandem with AdRoll’s budgeting functionality to ensure you’re maximizing the ROI of your campaigns.

Pros:

Our dynamic ads features allow marketers to easily create personalized digital ads based on shoppers’ behaviors and histories A wide array of out-of-the-box templates provide great-looking ads without investing a ton of time in the creation

Integrates seamlessly with all major ecommerce selling platforms and other marketing tools

Its feature-rich free tier and paid tier priced at just $19/month keeps brands growing without draining budgets

The Right One Is Out There

There’s an advertising platform out there for virtually every type of brand and business. When deciding on the right option for your brand, make sure to evaluate their primary strengths and compare them with your marketing goals. Finding a partner whose pricing, features, and support match your needs will make all the difference for your brand in the long run.

adroll.com - The Best Advertising Platforms for Ecommerce in 2022 - AdRoll

Is 100k followers on Instagram good?

For instance, the nano category has influencers with less than 10,000 followers, the micro category has up to 100,000 followers, the macro category...

Last updated Aug 14, 2018

Is WordPress still relevant 2022?

(W3Techs, 2022) According to data from W3Techs, WordPress is used by 43.2% of all websites on the internet in 2022. This is an increase from 39.5%...

Last updated Aug 27, 2019

Promotion

Are people happier after deleting Facebook?

"Deactivation caused small but significant improvements in well-being, and in particular on self-reported happiness, life satisfaction, depression,...

Last updated Jul 22, 2019

Promotion

How do I gain a lot of followers on TikTok?

10 ways to grow your TikTok followers Know your target audience. ... Up your video quality. ... Jump on trending songs and sounds. ... Use trending...

Last updated Apr 19, 2020