Social Media Means
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Which platform pays the most to influencers?

Ways influencers make money: top platforms In terms of platforms used, the majority of influencers say Instagram is their go-to platform when they're looking to monetize. More than half of the influencers surveyed say they would use Instagram to generate revenue over any other platform.

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The influencer marketing sector has boomed over the past few years, and in more ways than one. Not only do more people want to become an influencer, brands’ influencer marketing spend has also been increasing year after year. As a brand, it helps to know what some of the popular ways influencers make money are, as this can guide your offer to them when approaching them for their services.

Here’s a look at the top ways influencers make money.

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Ways influencers make money: top seven revenue sources

Topping the list of the most popular ways influencers make money is brand deals. This is how the majority of influencers earn an income, with over two-thirds (68.81%) of them citing this as their highest-earning source of revenue in their capacity as content creators. In fact, the same study also analyzed influencers’ income ranges, and the results show that the majority of influencers make up to $10,000 a year solely from their collaboration with brands. The second most popular way influencers make money is through ad shares. 7.28% of them say it’s their biggest source of income. This is followed by revenue from their own business and affiliate links, which 4.78% and 4.57% of influencers name as their highest-earning sources, respectively. The fifth- and sixth-most popular ways influencers make money are through courses, which 4.37% of influencers say is their biggest revenue source, and financial advice from fans, listed as the top income source by 3.53% of influencers. Subscription services round out the seven most popular ways influencers make money. 0.21% of influencers say this is their top revenue source.

Ways influencers make money: top platforms

In terms of platforms used, the majority of influencers say Instagram is their go-to platform when they’re looking to monetize. More than half of the influencers surveyed say they would use Instagram to generate revenue over any other platform. The second-most popular platform for monetization is TikTok. This is followed by YouTube and the music-streaming app Spotify.

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What was TikTok original name?

Musical.ly Musical.ly users opened their phones to a surprise today as they found the app replaced with a new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Musical.ly into its own TikTok app this morning.

Musical.ly users opened their phones to a surprise today as they found the app replaced with a new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Musical.ly into its own TikTok app this morning. Existing Musical.ly users have been migrated over to their new TikTok accounts, which have been updated with a new interface but still retains the core feature of both apps: short-form videos up to 15 seconds. Teen karaoke app Musical.ly, which had just reached a milestone of 100 million monthly active users, is part of ByteDance’s larger strategy to break into the US market. In the first quarter of 2018, TikTok was the world’s most downloaded iOS app, according to a report from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe in the form of the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned from the platform due to her status as a “subversive gangster icon.” Some Musical.ly users are welcoming the changes, while others are debating how to identify themselves going forward:

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