Social Media Means
Social Media Means
Photo: George Milton
The latest data shows that Facebook currently leads the pack. It's sitting comfortably in first place on the list of the top social media platforms in the US, with nearly three in four (74.2%) adults using it.
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There's no one-size-fits-all solution for success in digital marketing. However, by incorporating different facets of digital marketing as...
Read More »With the number of social media users increasing year after year, marketing on social networks is one of the best ways to grow a brand. But to craft an effective social media marketing strategy, you need to know where consumers are most active—in other words, the most popular social media platforms in the US. The latest data shows that Facebook currently leads the pack. It’s sitting comfortably in first place on the list of the top social media platforms in the US, with nearly three in four (74.2%) adults using it. As it stands, the platform is the top social media marketing platform, with as many as 23.6% of companies using it to promote their business. The second most popular social media network in the US is Facebook Messenger. It is used by 61.1% of adults—13.1 percentage points lower than Facebook. Third on the list of the top social media platforms in the US is Instagram, with three in five (60.7%) US adults using it. Before you jump to start marketing on the platform, doing some research on the average engagement rates on Instagram can help to guide your strategy and set realistic benchmarks. Interestingly, all of the three most popular US social media sites are owned by the same parent company, Meta. One way this benefits businesses is that there are plenty of convenient integrations between the two networks, including cross-platform messaging. TikTok is the fourth most popular social media platform in the US. Just over four in 10 (42.4%) adults use the social network. If you’re thinking about making money on TikTok, knowing its user demographics can help you better position your brand on the platform. For instance, research on the age demographics of TikTok users shows that the majority of them are young adults. Rounding out the list of five most popular social media platforms in the US is Twitter, with 41.8% of all adults on the professional network. When using Twitter for business, it’s important to keep in mind key Twitter statistics such as its gender and age demographics. Here are some of the other top social media platforms in the US and the percentage of adults who use them:
What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking,...
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1080×1920 Orientation: TikTok is formatted to be viewed on a smartphone, so vertical video is best, though horizontal is also allowed. Dimensions:...
Read More »New media — often known as multimedia or digital media — relies on digital means to communicate, as opposed to traditional media like print newspapers or television. New media technologies include blogs, videos, websites and internet ads.
It’s no exaggeration that the digital age has transformed how businesses and creatives connect with their audience. While print newspapers and TV ads can still facilitate this connection, new technologies present new opportunities. Social media, for example, allows users to form personal connections with businesses and brands that the one-way nature of print newspapers and TV ads preclude. Print newspapers, TV ads, billboards — these are known as traditional media. They don’t rely on digital technology to connect with an audience. New media, on the other hand, refers to platforms that depend on digital technology to communicate with an audience. In today’s nomenclature, new media can also often be referred to as digital media or multimedia.
Since it's a relatively new technology, there's little research to establish the long-term consequences, good or bad, of social media use. However,...
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