Social Media Means
Photo: Karolina Grabowska
Instagram is one of the fastest-growing social networking platforms. While it is mostly app-based, users can also access their feed through the website version.
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Read More »As socially inclined creatures, human beings have embraced technology that connects us with others. Every year, there is an increasing number of people signing up for and using social media. While there weren’t even a billion people using social media back in 2010, the number exceeded more than 4 billion within just the last 12 years. Don't believe us? Then check out the Influencer Marketing Hub Social Media Benchmark Report for up to the minute information on user statistics, data and other insights around what happened in social media marketing in 2022. In 2021, there were around 4.48 billion people using social media. And, with smartphones and internet connectivity becoming cheaper and easier to access, we should expect to see these numbers grow even higher. In 2022, more than 4.74 billion people are using social media. Social media company revenues also reflect the rising popularity. In this post, you’ll discover 128 social media sites that you can include in your social media marketing strategy for 2023. Some of these platforms could even help you build valuable connections in your areas of interest.
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Read More »MyHeritage is a genealogy-based social media site. Users can create family trees, upload and view family photos, and update their family histories. People have even used the platform to find their ancestors and learn more about them. MyHeritage has also introduced DNA testing so users can more accurately trace back their family histories and discover their blood relations. This is a blog-based social media site where users can create blogs and journals for other users to read. The platform also curates the top blogs and communities so users can easily access the most popular content on the platform. Classmates is a social media site that connects you with your ex-classmates and school alumni. Users can easily plan their high school reunions through the platform and access their high school yearbook. SoundCloud is a music-sharing social media platform where users can upload their original tracks or listen to tracks from other artists. They can add music to their playlists and comment on parts of a track that they like for other users to see. Flickr is a photo-sharing social media site that’s a favourite among photographers and graphic designers. You can share original, high-quality images on the platform or discover relevant images from other users. You can also join groups and connect with new people with shared interests. This is another image-based social media site where users can discover and curate their favourite images into their collections. There are several channels on the platform including art, music, school, quotes, and more. Users can check out these channels for relevant images to inspire them. Influenster is a product review and discovery platform where users can view honest reviews from other consumers. They can gain access to reviews of products across various categories ranging from beauty and makeup to tech and electronics. They can also submit their own reviews of products they’ve used. The platform will measure each user’s social impact by collecting data from leading social media platforms. Based on this analysis, users can even become part of influencer marketing campaigns relevant to their interests. Another social media site for film enthusiasts, FilmAffinity is a movie recommendation platform. Users can rate the movies they’ve watched and get movie recommendations based on their favourite genres. Open Diary is one of the earliest social media sites, founded in 1998. Users can keep a virtual diary to record their daily lives and deepest thoughts. The Open Diary community will be able to access these entries and interact with them. You can even create anonymous posts to share thoughts and experiences that you can’t talk about with anyone else. Yelp is a crowd-sourcing review website where users can share their opinions about local establishments. It’s a great way to find the most recommended places and events in your area. Gaia Online is an anime-themed social media site where users can participate in trending conversations through forums. They can also explore the platform to meet new people with shared interests and play browser-based games. This is a mobile social community where users can connect with other members through public chat rooms and group chats. They can also engage in private chats with other users. They can play mobile games, send eCards, and more. This social media site connects travellers with people from all over the world. They can discover locals in the destinations they’re visiting, request to stay with them, and meet other travellers. Funny or Die is a humour-based social website that mainly focuses on video content. Users can view the latest trending videos and upload their own humour videos. In addition to videos, the website also publishes some humour articles and lists to entertain the community. It is frequented by several celebrities like Will Ferrell, Selena Gomez, and Jeff Goldblum. italki makes language-learning easier by connecting users with native language teachers through video chat. This helps language learners to get interactive, one-on-one tutoring sessions so they can easily learn the language of their choice. They can choose from thousands of teachers in any language. eToro is a social trading platform that allows users to follow leading traders in the community and connect with other traders. Users can also earn some extra income by having other traders copy their trading strategies and portfolios. This is a career-oriented social media site that helps people expand their professional networks. Users can conduct a job search, get the latest industry news, and discover professional events like conferences, seminars, and trade shows. It is mostly a European-focused website. Previously known as myYearbook, this social media site helps users discover new people to connect with. You can discover new people in your area to connect with and people who share your interests. Care2 is a social media site for activists, where they can discover trending stories and petitions from around the world. The community is made up of more than 45 million people who want to make the world a better place and stand against cruelty and injustice. YY is one of the biggest social media sites in China, where users share video content with other users. It has more than 300 million users and allows group video chats. Like Twitch, users can watch a single video of someone engaging in an activity. These activities can range from tutorials to karaoke. Vero is a social media site where users can share their favourite things with the community. They can share songs, photos, books, and movies. The platform markets itself as a social network that cares about building real connections between users and doesn’t use data mining and algorithms. Medium is a content publishing site with some social network elements to it. Members can publish content on the site and share it with other users. They can “clap to” and comment on posts created by other members. While most articles are free to read, some of them are reserved for paying members. This is an online database of animated GIFs that are usually humour-based. Users can upload their own GIFs or search for and discover GIFs created by other users. They can react to their favourite GIFs and even share them with friends on other social media platforms. Tribe is a cloud-based community where consumers can connect with a brand community. Users can engage in conversations and discussions under specific brands. They can explore and follow different brands, ask questions, start discussions, and create polls relevant to the brands. This is a Chinese instant messaging platform that was initially launched only in China but later expanded to 80+ countries. It supports text messages, voice calls, and video calls. It also has a built-in language translator to help you communicate with people who speak a different language. It had 574,4 million users in China, in 2022. WeChat is a popular messaging app that allows you to connect with people using your app ID. This makes it possible to talk to strangers without divulging your phone number or other information. So, the unique selling point (USP) of this app is it helps maintain anonymity when connecting with strangers. You can use it to send text messages or share photos and videos. It also supports voice and video calls. It has 1.2 billion monthly users as of 2022. QZone is another app from the makers of QQ and WeChat—Tencent. This social media platform is very popular in China with as many as 574 million users currently. You can use it as a blog, an online diary, a platform to share photos, watch videos, listen to music, and more. TikTok is a short-form video sharing platform that has become quite popular within a short span of time since its launch in 2016. It was created by the Chinese company, ByteDance, and has a Chinese version called Douyin. This app is famous for its lip-sync videos and has over 1 billion monthly users. This is a Chinese microblogging and social networking website with over 573 million monthly users. It is often called the Chinese version of Twitter because it is actually quite similar in the sense that people share short updates and posts just like a tweet. This is a Chinese video-sharing platform that has been active since 2011. It has over 573 million monthly users in over 9 countries. It is a communication-based social networking platform that is most popular for making video conference calls. It also provides instant messaging functionality and you can use it to share texts, images, videos, and audio files. Viber is an instant messaging platform from the Japanese company Rakuten. It can be used on both mobile devices and desktops. You can use it to make free voice or video calls and send messages. It had over 1.1 billion registered users in 2020, however, not all of these are active users. LINE is a popular Japanese social network that also attracts users from other countries like Thailand. You can use it to send messages and make free voice or video calls. It also allows photo and video sharing options. It is an avatar-based network, like a virtual world. It combines elements of both a game and a social networking platform. You simply need to create your avatar and meet people online from anywhere in the world. It has over 75 million users. It is available as a mobile app as well. This is a professional networking platform for people who are in creative fields. It is a good space to collaborate with others, find jobs or clients, and upskill yourself. You can also talk to other experts in your field and seek advice from them. Overall, it is a great platform to showcase your work and get discovered. You can check it out in your browser or download their iOS app. This is an instant messaging platform that is somewhat similar to WhatsApp in that you can use it to send free messages. One unique benefit of Telegram is that all the messages shared on this platform are encrypted and can self-destruct. So, when it comes to security and privacy, it gets a big thumbs up. Another great feature is that it allows you to create groups of as many as 200,000 members, which is more than what other messaging platforms offer. It is available for both iOS and Android devices, as well as desktops. It has over 55 million active users. Foursquare is a search-and-discovery based app that helps users discover nearby places by providing recommendations. Foursquare is so much more than a social media platform but is also a location data and technology platform. Their social networking feature is now available as a separate product called Swarm. It is a social networking app that has Foursquare’s popular functionality of check-ins when visiting a place. This is a culture-oriented Chinese social media site with a focus on movies, music, and books. You can use it to create fan pages or review books, movies, etc. It also has the option to create groups to discuss specific topics. The average audience on Douban is more educated and culture-oriented than any other social media site in the country. Discord is the preferred instant messaging platform for gamers. A lot of gamers use it to create team channels and discuss game strategy. You can use it directly from your browser or download the app. Even though it is popular for gaming groups, it can be used for creating practically any type of group and connect over a group chat. It can be a book club, a movie club, and even a study group. So, with Discord, the possibilities are endless. It is a social media cum dating platform where you can create your profile and find people with similar interests. The platform claims to have over 318 million registered users who send 350 million messages every day, on average. This makes it one of the largest social discovery platforms in the world. It is available across devices and platforms and provides multiple login options. It is available for use in over 200 countries. You can use it to find people in your location and make friends. Myspace is one of the older social networking platforms. In fact, it was the largest social platform almost a decade ago and was extremely popular in the US. The rise of other platforms like Facebook and Twitter eventually led to a decline in its popularity. This is a Japanese social networking site that started as an invite-only service but can now be used by anyone. You can use it to find and connect with people who have similar interests. It has over 2.7 million community groups based on different hobbies and interests. The platform also provides you with the option to create and join events for people with specific interests. This is a niche, hyper-targeted social media site for people who like knitting, weaving, and crocheting. The purpose is to discover ideas, share your own work, and seek advice. It is a free site and provides tons of resources for knitters and crocheters. It is a social gaming community where you can create avatars, play games, socialise, and purchase virtual commodities. The site is free to use, but you can pay to get additional features using FunCoins, their virtual currency. It can be used on both mobile and desktop devices. This is a social networking platform for bloggers and allows you to create and share blog posts. The social networking aspect is that you can create your profile, connect with friends, and share blog updates with your subscribers like you would for a social media post. Friends and subscribers are two different categories. Subscribers can follow you and get updates on your blog. Friends, on the other hand, can have a more direct connection with you. They are currently updating their platform and will soon launch Xanga 2.0 with updated features. This is an American social media image-sharing site somewhat similar to Instagram, but not quite. It is mostly popular for sharing viral images and memes and is not as versatile as some other platforms. However, it does provide features like hashtags and topic-based content search. Ello is a niche social media platform for and global community of artists. You can use this to showcase your work, look at other artists’ creations, and connect with them. The platform is visual and vibrant in nature. So, even if you are not an artist, you can always check out the beautiful work done by them. WT Social is a new social network created by Jimmy Wales (co-founder of Wikipedia). The site touts itself as the "non-toxic social network" and is trying to position itself as an alternative to large, established social networks like Facebook and Twitter. WT Social is ad-free and funded by donations from users. The network seeks to let members choose their own content, fostering a community with integrity. Behance is a platform that’s a part of Adobe and is especially designed for creatives around the world. The site lets them showcase their work while allowing them to discover other talents through features like Search (Discover), Live, and Jobs. On Behance, creative professionals from various disciplines can create and curate their portfolio. You can create a profile for free. Other Behance members can follow your profile, as well as the profiles of other Behance users. The great thing about Behance, aside from the free participation, is you can create practically an unlimited number of projects—there’s no limit to how many images or media you can upload. BlogHer is a vital resource for bloggers and content creators who want to expand their reach and cultivate their brands. It’s been around since 2005 and now reaches over 10 million women who are looking to scale their businesses. One of its key features is a content library that’s focused on bringing education to small businesses and inspiration to its audience. Dribbble—with three Bs—is a platform that lets design professionals showcase their work. It covers various design practices, including animation, branding, illustration, typography, and web design. As of writing, this creative community has over 18 million “shots dribbbled” and over one trillion pixels shared. It was founded in 2009 and has since become one of the top places for design professionals to share their talent and get hired by over 40,000 of the top global brands like Apple, Google, and Slack. Letterboxd is a haven for film enthusiasts. With Letterboxd, you can keep track of all the movies you’ve watched, given ratings, written reviews, and more. Share reviews and opinions with friends and follow them to see all the movies they’re watching or enjoying. Apps are available for iOS, Android, and Apple TV devices. Even without an account, you’re free to browse all of Letterboxd. However, if you want to join in on all the fun, you’ll need to create a Letterboxd account. It’s free to use, but if you want to access all its exclusive features, you’ll need to upgrade to a Pro or Patron account. If you love design and décor ideas, then you need to head on over to Houzz. It’s a comprehensive resource for design inspiration and a venue where you can find and hire design and construction professionals. On Houzz, you can save design inspiration photos, post questions about the photos, and view the profile of the professionals responsible for the design and construction of these works. What’s more, Houzz lets you shop for furniture, fixtures, home décor, and more—no need to go to separate sites to purchase items for your home. Stack Overflow is a global hub for developers where they can share technical and non-technical know-how. This community-based platform lets users ask coding questions and find the best answers from a pool of global coding experts and enthusiasts. It serves over 100 million monthly visitors and has been helping developers get the answers they need since 2008.
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thousand million The USA meaning of a billion is a thousand million, or one followed by nine noughts (1,000,000,000).
Read More »If you love DIY projects and making handmade things, then this one’s for you. Instructables is an online community where DIY and craft enthusiasts come together to share their knowledge in the form of easy-to-follow instructions. The site’s scope covers an assortment of projects ranging from circuits and workshop projects to cooking and crafting outdoor gear. CaféMom is a social networking site that’s geared toward mothers. This “mommy blog” has anything and everything that mothers and mothers-to-be need, from baby name ideas to health and relationship resources. This hub also helps its audience learn from other mothers who share their experiences with pregnancy, motherhood, and everything in between. If you love dogs, then this is the place for you! Dogster is a social network site that caters to dogs and dog owners. It has resources on topics like dog health and care, dog breeds, dog training, and puppies. While it’s primarily an online publication, you can connect with and learn from other dog lovers and owners by leaving comments on the published articles. And if you’re stressed from a long day at work, nothing beats looking at photos of all the adorable dogs featured on Dogster’s Instagram account. Goodwall is a social networking site whose mission is “to connect youth to opportunity.” It’s an online community that connects the youth to opportunities that can help them make a meaningful impact. This social network lets members connect with other youths, showcase their abilities, and explore personalized job and scholarship opportunities. Yes, lawyers have social networking sites too! Law Link is a niche site dedicated to the legal community. As a member, you get access to a network of professional lawyers who can answer queries, tackle more complex issues, and help you with legal advice. WAYN, an acronym for “where are you now,” should be one of your go-tos if you love traveling and discovering new locations. Here, you can find inspiration for your next travel destinations, book hotels and flights, and get travel guides and tips. If you’re interested in the paranormal, then Supernatural Connections is a great resource for interdisciplinary dialogues, which cover a range of topics including supernaturalism and indigenous cultures and the commodification of the supernatural, among others. It also features a calendar of events for global conferences on the supernatural. Supernatural Connections is part of the Progressive Connexions network, a nonprofit organization based in the United Kingdom. Octi is the first of its kind to leverage augmented reality to merge the real world and the metaverse. As an Octi user, you get access to dynamic objects and scenes you can use to create unique videos. The platform also lets you interact with other Octi users and the more engagement you get, the more virtual Octi Coins you can potentially earn. You can use your Octi Coins to purchase digital items and physical goods from the brands you like. Clubhouse is a social audio app that lets you discover conversations, listen in, and share your ideas. With Clubhouse, you can connect with other users and host your own room for conversations about anything under the sun. The Clubhouse app is available for download on the App Store and on Google Play. CloutHub is a social platform where you can connect with others to engage in meaningful discussions on some of the world’s most pressing issues and the campaigns you’re interested in. It’s a platform that lets you get involved with various topics you’re passionate about. Like any other social media platform, you can join groups and connect with new people. Twitter Spaces lets you share, host, and join in on live conversations that are happening on Twitter. With its live audio feature, you can start or join a conversation anytime, anywhere. If you’re hosting a Space, you can invite up to 11 speakers and have two co-hosts who can act as moderators. HalloApp offers you a safe and private digital space where you can connect with people you actually know. Unlike other social media platforms, you can use your phone number to connect with those people. HalloApp’s feed is free of brands, ads, and influencers, so you can focus on connecting with friends and family. Polywork is a social network that’s dedicated to bringing professionals across various disciplines together. It lets you create your own personal web page (for free!) and talk about anything concerning your personal and professional life, giving you a space to carve your identity online. It also allows users to send collaboration requests to other Polywork members. The site currently has a waitlist, but you can follow Polywork on Twitter or request for an invite from an existing member. This is a photo-sharing app that lets your friends create your social profile. In turn, if you’re a Poparazzi user, you can create your friend’s profile. When a Poparazzi user takes your photo, you’ll receive a notification. Although your friends are responsible for creating your profile, you still get full control over the photos that you want or don’t want to appear on your profile. You can download the app on the App Store or Google Play. Honk is an alternative to other messaging apps like WhatsApp and Messenger. It offers real-time messaging, so you can stay on top of things. Your contact will see what you write as you’re typing, including backtracks and typos—that’s putting the real in real-time. Unlike conventional messaging apps, Honk has no send button and chat history. Your contact’s not in the chat? Use the Honk button to get their attention. You can also play games (Emoji battle) and share Moments with your Honk contacts. MyAnimeList is a community dedicated to anime and manga. Launched in 2004, it still remains as one of the world’s most active online communities for anime and manga. On MyAnimeList, you can create, well, a personalized list of all the anime you’ve watched or all the manga you’ve read. It has a community (forums) where you can get updates and discuss your favorite anime or manga. You can also get industry insights as the network also shares anime- and manga-related news. This global database has users from over 200 countries and has more than 500,000 users daily. Are you a coffee enthusiast? Then this one’s for you. Barista Exchange is a niche network for all things coffee. You can create your own Barista Exchange profile and start interacting with other members. Take part in discussions centered on coffee and get to know more about various roasters, speciality shops, and more through its Classifieds section. Like any other social network, you can join groups and take part in their discussions. Barista Exchange also lets you post a job or look for one. Flip is a social shopping app that lets beauty and fashion enthusiasts learn more about the latest products and find products to purchase through videos hosted by expert shoppers. Think of it as a social media platform and eCommerce store all rolled into one. Rumble is a video sharing and streaming platform whose goal is to help creators host, distribute, and monetize their content by connecting them with brands and publishers, aside from their subscribers. On Rumble, you can create a custom video player, conduct video exchanges with full transparency and analytics, and manage and monetize your content. Stage 32 is dedicated to becoming a network for film, TV, and digital content creators and professionals. Its community currently has more than 800,000 creatives and professionals who are developing an online community that is focused on making connections and providing access to entertainment industry education. It also gives members access to a marketplace where they can work with top entertainment industry executives for mentoring, consultations, and more. Microsoft Teams lets you connect easily with friends, family, classmates, and colleagues. With Microsoft Teams, you can call, chat, and share videos all in one place. It also lets you share documents and files, so you can share ideas and collaborate with your network. Patreon is a social network that lets content creators showcase their abilities and enables fans to support their work through monthly memberships. Unlike other social networks, Patreon gives creators more control over the ownership of their work and the revenue they generate from it. Founded in 2013, it has since grown to house over 250,000 creators and more than eight million patrons. Spotify Live is a space for live audio conversations. You can access live audio content from your favorite creators and athletes via virtual rooms where you can listen to and interact with creators. The best part is, you don’t need to have a Premium account to enjoy this feature. Simply download the Spotify Live app, create an account, and start listening. Substack is reinventing newsletters for the digital age. The platform allows individual creators to create their own newsletter and connect directly with their audience. It follows a subscription model where writers are paid directly by their readers. With Substack, you get complete ownership over what you publish, as well as your IP and mailing list. If you have an existing blog, you can transfer it to Substack. The platform also lets you do podcasts.
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