Social Media Means
Photo by Karolina Grabowska Pexels Logo Photo: Karolina Grabowska

Which social media is growing?

TikTok and Reddit are the only two on this list of the fastest-growing social media platforms in the US that saw growth increase by more than 10% in 2021. The third fastest-growing social network is LinkedIn. In 2021, the professional networking platform saw a 4.2% increase in the number of users.

What social media platform do professionals use?
What social media platform do professionals use?

LinkedIn LinkedIn is a huge professional networking site. In fact, it is the world's largest professional network, with more than 610 million users...

Read More »
Is it mentally healthy to be alone?
Is it mentally healthy to be alone?

Being alone can be a very positive thing for your mental health and can provide people with the opportunity to explore their passions in their own...

Read More »

There’s no question that social media is one of the best ways to market and grow a business. Along with knowing the amount of time spent on them, knowing which platforms are becoming increasingly popular among consumers can also help guide your brand’s social media marketing strategy.

This begs the question: What are the fastest-growing social media platforms?

The latest data shows that the fastest-growing social network is TikTok. The ByteDance-owned company first made headlines for its rapid growth when it launched in 2018. And even though its user base continues to grow to this day, the sign-up rate of new users has slowed rather significantly. In 2021, the number of TikTok users grew by 18.3% (to total 78.7 million)—much slower than the whopping 87.1% it registered in 2020. This is followed by Reddit, whose user base grew 14.4% in 2021. Like TikTok, its growth has also slowed in comparison with 2020, when the number of Reddit users rose by 25.9%. TikTok and Reddit are the only two on this list of the fastest-growing social media platforms in the US that saw growth increase by more than 10% in 2021. The third fastest-growing social network is LinkedIn. In 2021, the professional networking platform saw a 4.2% increase in the number of users. This is two percentage points less than the 6.2% increase it had in 2020. This is followed by Instagram and Pinterest, with growth rates of 3.7% and 3.1% respectively. Sixth on the list of the fastest-growing social network is Snapchat, with a 2.6% increase in the number of users. Facebook is next, with 0.8%. As the world’s most popular social media platform in terms of users, its growth is starting to plateau. Its increase in 2021 is the network’s slowest ever annual increase.

Twitter is in eighth place, with a marginal growth of 0.2%.

All of these social networks experienced a slower rate of increase in number of users in 2021 compared to 2020. According to analysts, this is because of the higher-than-expected growth in 2020 brought on by the COVID-19 pandemic, which caused social media use to skyrocket.

Start selling online now with Shopify Start your free trial

Want to learn more?

What are the happiest trade jobs?
What are the happiest trade jobs?

You're definitely not alone. For many people, attaining happiness at work is among their top goals in life. ... Careers That Make People Happy...

Read More »
How many crores is 200million?
How many crores is 200million?

20 Crores Therefore, we can write [{ ext{200 Million = 200,000,000}}] in international place value system and [{ ext{200 Million = 20,00,00,000}}]...

Read More »

Which country has best media?

Best Countries Rankings #1. Switzerland. #2. Germany. #3. Canada. #4. United States. #5. Sweden.

As we celebrate World Press Freedom Day, global freedom of the press confronts an increasingly divided world and “information chaos,” according to the 2022 edition of the World Press Freedom Index released today by Reporters Without Borders. Nowhere is this challenge more apparent than in the United States, which this year’s index places at No. 42, a mere two-place increase from its 2021 ranking. However, as researchers have found, this struggle for freedom is not only an American affliction, as other major powers such as France (No. 26) and the United Kingdom (No. 24) fail to break the top 20. Instead, Nordic countries lead the world in press freedom, according to the report. Overall, EU nations account for a large portion of the top 10, with one notable exception: Costa Rica, which comes in at No. 8. Despite less-than-stellar rankings for the world’s foremost democracies, the situation remains particularly dire for countries in Asia and Latin America. Nicaragua (No. 160), for example, recorded the biggest drop in rankings (down 39 places) and entered the index’s red zone, which indicates “very serious” trouble for journalists living and working there. Much like Nicaragua, Myanmar similarly drops 36 places to 176, and North Korea slips to last. The index, now in its 20th year, examined the state of journalism in 180 countries across the globe from January to December of 2021. It draws from data on rights abuses carried out against journalists and media workers tied to their work, as well as opinions from human rights experts, academics, and journalists themselves, assigning the countries a rank and score out of 100.

How can I work remotely?
How can I work remotely?

To stick to regular hours, here are remote work tips and strategies you can try: Schedule blocks of time for specific tasks. Layout a plan of what...

Read More »
What are the 5 types of content?
What are the 5 types of content?

Those are: Infographics. Blog content. Podcasts. Videos. Social media. Aug 5, 2020

Read More »
How do I start a career in marketing?
How do I start a career in marketing?

Steps to Kickstart your Career in Marketing Choose Your Specialization. As marketing is a vast field, there are various job opportunities in...

Read More »
Why is running addictive?
Why is running addictive?

6 days ago Running can be particularly addictive because of what is known as “runner's high,” the elated feeling that results from hormones in the...

Read More »