Social Media Means
Social Media Means
Photo: Karolina Grabowska
But to craft an effective social media marketing strategy, you need to know where consumers are most active—in other words, the most popular social media platforms in the US. The latest data shows that Facebook currently leads the pack.
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Read More »With the number of social media users increasing year after year, marketing on social networks is one of the best ways to grow a brand. But to craft an effective social media marketing strategy, you need to know where consumers are most active—in other words, the most popular social media platforms in the US. The latest data shows that Facebook currently leads the pack. It’s sitting comfortably in first place on the list of the top social media platforms in the US, with nearly three in four (74.2%) adults using it. As it stands, the platform is the top social media marketing platform, with as many as 23.6% of companies using it to promote their business. The second most popular social media network in the US is Facebook Messenger. It is used by 61.1% of adults—13.1 percentage points lower than Facebook. Third on the list of the top social media platforms in the US is Instagram, with three in five (60.7%) US adults using it. Before you jump to start marketing on the platform, doing some research on the average engagement rates on Instagram can help to guide your strategy and set realistic benchmarks. Interestingly, all of the three most popular US social media sites are owned by the same parent company, Meta. One way this benefits businesses is that there are plenty of convenient integrations between the two networks, including cross-platform messaging. TikTok is the fourth most popular social media platform in the US. Just over four in 10 (42.4%) adults use the social network. If you’re thinking about making money on TikTok, knowing its user demographics can help you better position your brand on the platform. For instance, research on the age demographics of TikTok users shows that the majority of them are young adults. Rounding out the list of five most popular social media platforms in the US is Twitter, with 41.8% of all adults on the professional network. When using Twitter for business, it’s important to keep in mind key Twitter statistics such as its gender and age demographics. Here are some of the other top social media platforms in the US and the percentage of adults who use them:
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Read More »1 job on the list: Registered nurse.
The "perfect job" doesn't exist — but the most popular, sought-after roles have a few attributes in common: competitive salaries, a positive workplace culture and clear opportunities for career advancement. According to new research from Indeed, many of the top jobs are seeing rapid growth and offering six-figure salaries. On Tuesday, Indeed released its latest report highlighting the 20 best jobs in America for 2022, focusing on positions with an average salary of at least $75,000, which was calculated as the mean of salaries listed in job postings for that role, and at least 25 job postings per one million total postings on the website. Indeed ranked jobs based on these two metrics and the growth rate of openings on its website for each job between 2019 and 2022. Jobs in health care dominate the list, claiming four spots in the top 10, including the No. 1 job on the list: Registered nurse. As demand for health services continues to soar amid the ongoing Covid-19 pandemic, an aging population and rise of people living with chronic health conditions are also fueling the need for more health-care professionals. Here are the 10 best U.S. jobs in 2022, according to Indeed, along with the full list of the top 20 jobs here.
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