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Which social media platforms are growing?

TikTok and Reddit are the only two on this list of the fastest-growing social media platforms in the US that saw growth increase by more than 10% in 2021. The third fastest-growing social network is LinkedIn. In 2021, the professional networking platform saw a 4.2% increase in the number of users.

oberlo.com - Fastest-Growing Social Media Platforms in the US - Oberlo

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There’s no question that social media is one of the best ways to market and grow a business. Along with knowing the amount of time spent on them, knowing which platforms are becoming increasingly popular among consumers can also help guide your brand’s social media marketing strategy.

This begs the question: What are the fastest-growing social media platforms?

The latest data shows that the fastest-growing social network is TikTok. The ByteDance-owned company first made headlines for its rapid growth when it launched in 2018. And even though its user base continues to grow to this day, the sign-up rate of new users has slowed rather significantly. In 2021, the number of TikTok users grew by 18.3% (to total 78.7 million)—much slower than the whopping 87.1% it registered in 2020. This is followed by Reddit, whose user base grew 14.4% in 2021. Like TikTok, its growth has also slowed in comparison with 2020, when the number of Reddit users rose by 25.9%. TikTok and Reddit are the only two on this list of the fastest-growing social media platforms in the US that saw growth increase by more than 10% in 2021. The third fastest-growing social network is LinkedIn. In 2021, the professional networking platform saw a 4.2% increase in the number of users. This is two percentage points less than the 6.2% increase it had in 2020. This is followed by Instagram and Pinterest, with growth rates of 3.7% and 3.1% respectively. Sixth on the list of the fastest-growing social network is Snapchat, with a 2.6% increase in the number of users. Facebook is next, with 0.8%. As the world’s most popular social media platform in terms of users, its growth is starting to plateau. Its increase in 2021 is the network’s slowest ever annual increase.

Twitter is in eighth place, with a marginal growth of 0.2%.

All of these social networks experienced a slower rate of increase in number of users in 2021 compared to 2020. According to analysts, this is because of the higher-than-expected growth in 2020 brought on by the COVID-19 pandemic, which caused social media use to skyrocket.

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How can I earn money by sitting at home on the Internet?

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Why is new media better than old media?

Unlike traditional media, the results you receive from new media are often in real-time. That allows you to make instant changes to your creative in order to achieve maximum effectiveness. It also gives new media a leg up over traditional, where it often takes time to see the results of a campaign.

techfunnel.com - Traditional Media vs. New Media: Which is Beneficial - TechFunnel

Relationship between Traditional Media and New Media

In spite of the way it’s often positioned, traditional and new media do not have to go head to head. These mediums can actually be used together to make your advertising campaign stronger than ever. Traditional and new media can complement one another, with each playing a vital role. To help that concept hit home, let’s look at an example. Say, for a moment, that you own a hair salon and are trying to grow your business. Your target demographic is women ages 18+, and you would especially like to reach mothers whose children need a haircut. You are currently using your entire advertising budget on print and radio, and have seen some return on your investment, but would like to see more. One way you could achieve that is to spread out your advertising dollars. Imagine your advertising budget as a pie. Each form of media is one piece of the pie, so right now your pie has two pieces: one for print, and one for radio. What if you cut the pie into six pieces, however, and added in a couple of other forms of media. New media, as we’ll get into a little later, tends to be much more affordable than traditional advertising. You could take some of the radio and print dollars and shift them into targeted mobile ads, sponsored social media posts, and banner ads, and you would exponentially increase your reach.

(Download Whitepaper: Why Digital Channel Marketing Benefits Traditional Media Buyers)

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