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Which thing is most searched on YouTube?

Top 100 YouTube searches in the US # Keyword No of Searches 1 pewdiepie 45,71,398 2 asmr 40,36,274 3 music 33,47,560 4 markiplier 29,69,267 48 more rows

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Do you know what people are searching for on YouTube in 2021?

YouTube is the second-largest search engine in the world with millions of videos uploaded daily. In order to stand out from the stiff competition, channel uploads must rank on relevant search terms for their topic. Also, a look at trending searches on the platform can provide insights on social and pop culture trends that can refine marketing strategies as well as understand the evolving tastes of viewers for future reference. This brings us back to our opening query – what are people searching on YouTube in 2021? The answer is given below, beginning with trending searches from India.

Top 20 Most Searched Topics on YouTube in India

# Keyword No of Searches 1 wwe

7,64,000

2 ashish chanchlani

6,82,000

3 punjabi songs

6,69,000

4 dynamo gaming

6,32,000

5 carryminati

6,26,000

6 pewdiepie

6,18,000

7 bb ki vines

6,16,000

8 t series

5,44,000

9 pubg

5,12,000

10 tom and jerry

4,85,000

11 emiway bantai

4,81,000

12 study iq

4,78,000

13 5 minute crafts

4,65,000

14 amit bhadana

4,06,000

15 stand up comedy

4,03,000

16 mumbiker nikhil

4,02,000

17 bts

2,70,000

18 tik tok

2,37,000

19 free fire

1,63,000

20 baby shark

95,000

Also read –

Top 100 YouTube searches in the US

# Keyword No of Searches 1 pewdiepie 45,71,398 2 asmr 40,36,274 3 music 33,47,560 4 markiplier 29,69,267 5 old town road 25,01,430 6 billie eilish 23,55,459 7 pewdiepie vs t series 21,79,597 8 fortnite 20,10,834 9 david dobrik 20,06,263 10 jacksepticeye 19,56,498 11 joe rogan 19,22,619 12 james charles 18,52,057 13 baby shark 18,43,336 14 bts 16,48,962 15 dantdm 16,48,379 16 snl 15,69,452 17 game grumps 13,99,182 18 cnn 13,83,248 19 wwe 13,51,784 20 lofi 13,17,905 21 minecraft 12,94,920 22 shane dawson 12,18,344 23 fox news 11,94,207 24 msnbc 11,62,435 25 mrbeast 11,55,660 26 fgteev 11,32,139 27 ssundee 11,30,356 28 lofi hip hop 11,15,248 29 t series 11,06,948 30 gacha life 10,88,275 31 stephen colbert 10,71,076 32 flamingo 10,53,715 33 ariana grande 10,45,804 34 nightcore 99,2960 35 songs 94,5140 36 jake paul 938,932 37 lazarbeam 921,944 38 tyt 905,280 39 eminem 901,503 40 taylor swift 894,841 41 post malone 888,713 42 vanossgaming 888,357 43 memes 871,174 44 jeffree star 861,302 45 trump 853,570 46 study music 840,359 47 cardi b 833,307 48 juice wrld 809,349 49 game of thrones 807,388 50 espn 801,990 51 unspeakable 794,403 52 john oliver 784,305 53 logan paul 775,211 54 nba youngboy 770,299 55 try not to laugh 766,004 56 blackpink 761,919 57 coryxkenshin 759,131 58 avengers endgame 752,274 59 roblox 735,723 60 andrew yang 732,854 61 dude perfect 730,066 62 last week tonight 726,970 63 peppa pig 725,073 64 mr beast 715,461 65 chad wild clay 708,328 66 dunkey 706,010 67 ufc 699,040 68 game theory 693,334 69 nfl 688,779 70 jre 687,693 71 buzzfeed unsolved 682,198 72 popularmmos 679,442 73 drake 679,361 74 borderlands 3 670,494 75 ninja 670,413 76 colbert 669,343 77 sml 662,973 78 tik tok 658,256 79 itsfunneh 652,226 80 undisputed 651,707 81 ben shapiro 650,475 82 seth meyers 650,378 83 rachel maddow 648,303 84 projared 641,203 85 pokemon sword and shield 640,846 86 jeffy 640,603 87 trevor noah 640,279 88 critical role 637,750 89 trisha paytas 636,567 90 blippi 634,897 91 gmm 623,242 92 first take 622,691 93 nintendo 620,470 94 queen 619,303 95 sssniperwolf 618,963 96 ryans toy review 611,976 97 tati 604,341 98 funny videos 601,083 99 sis vs bro 599,916 100 jenna marbles 598,684 As per Ahrefs, the top 100 list contains musicians and singers topping the charts this year as well. With over 2 Million searches Billie Eilish moved from #7 to #6 compared to the previous year. Billie Eilish seems to be the most famous artist on the list, with over two million monthly searches. This song, “The Power,” which was released in April 2021, already garnered over 97M views According to YouTube data, these are the top 10 most popular music channels. # Keyword No of Subscribers 1 justin bieber 64,800,000 2 ariana grande 49,400,000 3 eminem 48,700,000 4 katy perry 41,300,000 5 rihanna 37,800,000 6 bruno mars 32,600,000 7 wiz khalifa 24,900,000 8 nicki minaj 23,200,000 9 beyonce 23,500,000 10 chris brown 22,000,000 Along with singers, people are also looking for YouTubers and gaming vloggers now. This becomes increasingly obvious in YouTube’s global search trends list. This video from Fortnite showing German player of the Year Marco Reus joining the icon series squad proved very popular with over 1.1M monthly searches on YouTube. According to YouTube data as updated on 1st September 2021, these are some of the popular gaming channels with their no of subscribers.

# Keyword No of Subscribers 1 sssnipperwolf

2,92,00,000

2 ksi

2,34,00,000

3 popularmmos

1,73,00,000

4 stampylonghead

1,03,00,000

5 rooster teeth

93,20,000

6 anesongib

23,00,000

7 thejwittz

15,80,000

8 putther

9,30,000

9 ser winter

5,98,000

10 giancarlo parimango

3,27,000

Let’s understand US statistics Comparison with Worldwide.

Top 100 YouTube searches worldwide

# Keyword No of Searches 1 bts 16,723,304 2 pewdiepie 16,495,659

3 asmr 14,655,088 4 billie eilish 13,801,247 5 baby shark 12,110,100 6 old town road 10,456,524 7 music 10,232,134 8 badabun 10,188,997 9 blackpink 9,580,131 10 fortnite 9,117,342 11 minecraft 8,540,800 12 pewdiepie vs t series 8,252,156 13 peliculas completas en español 8,223,530 14 senorita 8,203,240 15 ariana grande 7,599,148 16 alan walker 7,011,862 17 tik tok 6,918,634 18 musica 6,776,562 19 wwe 6,720,364 20 calma 6,570,493 21 bad bunny 6,462,239 22 eminem 6,454,801 23 queen 6,443,123 24 ed sheeran 6,098,093 25 peppa pig 6,011,992 26 despacito 5,694,159 27 la rosa de guadalupe 5,653,795 28 taki taki 5,437,988 29 enes batur 5,424,066 30 michael jackson 5,079,319 31 songs 5,040,082 32 t series 4,948,708 33 maluma 4,858,299 34 bad guy 4,806,490 35 markiplier 4,770,407 36 taylor swift 4,709,317 37 ozuna 4,665,643 38 nightcore 4,622,362 39 paulo londra 4,606,009 40 karaoke 4,542,724 41 james charles 4,530,707 42 youtube 4,472,373 43 imagine dragons 4,471,413 44 dance monkey 4,468,853 45 twice 4,388,230 46 roblox 4,383,944 47 free fire 4,368,431 48 gacha life 4,360,138 49 post malone 4,268,859 50 justin bieber 4,153,259 51 felipe neto 4,129,776 52 bruno mars 4,125,165 53 7 rings 4,071,507 54 china 4,007,730 55 doraemon 3,919,814 56 anuel 3,895,705 57 kill this love 3,841,537 58 jacksepticeye 3,777,353 59 maroon 5 3,771,017 60 joe rogan 3,763,617 61 game of thrones 3,762,771 62 marshmello 3,739,179 63 linkin park 3,735,715 64 david dobrik 3,707,115 65 bohemian rhapsody 3,702,925 66 squeezie 3,639,897 67 lady gaga 3,636,055 68 aaj tak live 3,576,911 69 5 minute crafts 3,542,329 70 cardi b 3,541,762 71 geo news live 3,529,420 72 музыка 3,510,408 73 selena gomez 3,452,110 74 coldplay 3,438,660 75 dantdm 3,432,755 76 lofi 3,423,363 77 anuel aa 3,421,588 78 rihanna 3,399,253 79 drake 3,391,085 80 dross 3,388,714 81 los polinesios 3,378,828 82 rap 3,372,895 83 shawn mendes 3,303,856 84 cocomelon 3,286,720 85 sia 3,286,486 86 song 3,216,548 87 slime 3,215,921 88 dua lipa 3,215,514 89 con calma 3,209,614 90 funny videos 3,185,759 91 mikecrack 3,183,225 92 vegetta777 3,150,688 93 pubg 3,052,130 94 avengers endgame 3,043,992 95 movies 3,041,954 96 soolking 3,039,784 97 believer 3,008,394 98 gta 5 3,000,893 99 romeo santos 2,995,028 100 katy perry 2,993,646 Going by the list, “bts” and “pewdiepie” are still the most searched terms on YouTube this year as well. Along with BTS, people are also listening to Eminem, Ed Sheeran and Michael Jackson’s songs.

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Seems like BTS has a huge fan following as it has over 16M monthly Searches and its one of the most search query on YouTube Let’s check out this song by BTS, which has over 1.2 Billion views. According to YouTube data as updated on 1st September 2021, these are some of the popular Tech channels with their no of subscribers.

# Keyword No of Subscribers 1 unbox therapy

1,81,00,000

2

uravgconsumer

31,20,000

3 engadget

12,50,000

4 phonearene

12,10,000

5 derek banas

11,40,000

6 barnacules nerdgasm

8,89,000

7 the art of photography

7,21,000

8 roberto blake

5,33,000

9 droid life

4,14,000

10 david di franco

1,77,000

According to YouTube data as updated on 1st September 2021, these are some of the popular Cooking & Health channels with their no of subscribers.

# Keyword No of Subscribers 1 bon appetit

58,30,000

2 the food ranger

52,40,000

3 eater

28,20,000

4 vahchef vahrehvah

24,10,000

5 foodfood

14,80,000

6 nickos kitchen

12,40,000

7 just one cookbook

8,01,000

8 steph and adam

5,71,000

9 I heart recipes

5,07,000

10 cookwithapril

3,19,000

According to YouTube data as updated on 2nd September 2021, these are some of the popular Beauty & Fashion channels with their no of subscribers.

# Keyword No of Subscribers 1 alishamarie

81,00,000

2 meg deangelis

47,50,000

3 sarai jones

34,90,000

4 simplynessa15

25,50,000

5 arden rose

14,50,000

6 gabriella

8,51,000

7 leah pripps

7,11,000

8 cambria joy

6,19,000

9 daina

5,16,000

10 tasmin dhaliwal

2,68,000

According to YouTube data as updated on 2nd September 2021, these are some of the popular Comedy channels with their no of subscribers.

# Keyword No of Subscribers 1 jennamarbles

2,00,00,000

2 good mythical morning

1,72,00,000

3 failarmy

1,50,00,000

4 lilly singh

1,48,00,000

5 collegehumor

1,43,00,000

6 people vs food

1,24,00,000

7 all def

45,30,000

8 jinx

16,80,000

9 clifford owusu

4,31,000

10 whatsupwoods

2,36,000

According to YouTube data as updated on 2nd September 2021, these are some of the popular Film & Entertainment channels with their no of subscribers.

# Keyword No of Subscribers 1 miranda sings

1,09,00,000

2 buzzfeed multiplayer

99,00,000

3 awesomenesstv

85,50,000

4 clevver news

48,30,000

5 mcjuggernuggets

41,10,000

6 grace helbig

26,50,000

7 button poetry

13,40,000

8 hamilton evans

6,39,000

9 eilemonty

6,31,000

10 fyi television network

2,43,000

YouTube Statistics You Should Know.

YouTube is used monthly by more than 2.6 billion people globally.

Total daily active YouTube users: +120122 million

On an average, users spend 18 minutes on YouTube Daily

1,000,000 hours of YouTube videos are watched daily in total.

In 2021,YouTube generated $8.6 billion in ad revenue.

There are 3,000,000 Subscribers who pay for YouTube TV.

23.6 million users are YouTube Premium subscribers.

The number of videos seen each day is 1 billion and higher.

1000 hours of videos are uploaded per minute.

Number of users on YouTube each year.

Year Number of Users 2010 0.2 billion 2011 0.5 billion 2012 0.8 billion 2013 1 Billion 2014 1.1 billion 2015 1.2 billion 2016 1.4 billion 2017 1.5 billion 2018 1.8 billion 2019 2 billion 2020 2.3 billion 2021 2.6 billion

YouTube Demographics USA

53.9% of worldwide YouTube users are male.

46.1% of worldwide YouTube users are female.

81% of United States adults use YouTube.

82% of United States male adults use YouTube.

80% of United States female adults use YouTube.

95% of 18-29 year olds in the United States use YouTube.

91% of 30-49 year olds in the United States use YouTube.

49% of 65+ year-olds in the United States use YouTube.

62% of United States of YouTube users say they visit the site daily.

37% of Millennials aged 18-34 are binge-watch YouTube daily.

YouTube services are available in more than 100 nations.

YouTube Usage Statistics

15.9% of YouTube site traffic comes from the United States.

Around 21% of YouTube watch time comes from mobile devices.

A total of 80 distinct languages are supported for YouTube navigation, while 19 languages are available to YouTube Creators.

With 22.8 billion monthly visitors, YouTube is the world’s second-most visited website.

YouTube is the world’s second most popular social platform.

YouTube is the main source of video for 78% of users.

On YouTube, people watch gaming video’s for about 100 billion hours.

With 467 million subscribers, India tops the list of countries for YouTube usage. Between 2016 and 2021, the growth rate of YouTube subscribers is drastic year over year. A 13% growth rate was recorded in 2016, while a 4.9% growth rate was recorded in 2021. The number of YouTube users worldwide was approximately 1.86 billion in 2021, up from 1.47 billion in 2017. There will be 210 million viewers in the United States by 2022, up from 192 million in 2018. There were 500 minutes videos uploaded every minute on YouTube In May 2019.

There are over 30,000 hours of video uploaded to YouTube per hour.

Between 2014 and 2019, 40% more video content hours were uploaded to YouTube every 60 seconds. With 85% of US internet users viewing online videos through YouTube at least once per week, watching videos is one of the most common ways to consume content. In 2019, YouTube announced having two billion daily users and one billion hours of video being watched.

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In 2019, Netflix had 26.6% of the global video streaming traffic market share, followed by YouTube with 21%. There were 912,000 streaming channels on YouTube Gaming Live in the last quarter of 2020.

55% of marketers used YouTube.

84% of viewers purchased from a company after seeing it on YouTube.

For 10% of marketers, display advertising are the most successful YouTube ad marketing strategy. With a 237.15 million dollor budget, Apple Inc. was the biggest advertiser on YouTube in 2020. Pre-roll, skippable YouTube video ads are thought to be the most successful kind of online advertising by 29% of marketers.

Hyundai x BTS was the most popular YouTube video ad in 2021.

YouTube Financial Statistics

In 2021, YouTube generated 28.8 billion dollars in revenue, increased 30.4% from the previous year. In Q4 2021, YouTube generated 8.8 billion dollars in revenue, increased 25% from the previous quarter. According to estimates, Jimmy Donaldson, aka YouTube Mr. Beast, was the top-earning YouTuber in the world in 2021 with profits of almost 54 million dollars.

YouTube was acquired by Google in 2006 for 1.65 billion dollars.

Influencers on YouTube who have between 500 and 5000 followers charge, on average, 315 dollars every video. Influencers on YouTube who have 500k+ followers demand, on average, 3857 dollars each video.

The average YouTube channel receives 0.5 dollars for every 1000 video views.

On average, YouTube pays 18 dollars for every 1,000 ad views.

Over the last five years, YouTube has paid 2 billion dollars to partners using Content ID.

Annual YouTube Premium subscribers worldwide

2015 – 1.5 million

2016 – 3 million

2017 – 2.8million

2018 – 10 million

2019 – 18 million

2020 – 30 million

2021 – 23.6 million

Keyword tool.io

With “Keyword Tool.io,” you can enter a query and select YouTube to find a particular keyword’s search volume and competition on youtube.

Let’s check out how many people are searching for “bts” globally.

Ahrefs

This tool gives you the data on how many searches a particular keyword gets on YouTube every month. So, these are some of the queries that people are looking for in YouTube in 2021, and the year has just started. Let me know in the comments section which of these queries you are looking for on YouTube.

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