Social Media Means
Social Media Means
Photo: Mikhail Nilov
A true marketing genius is one who can successfully observe, innovate and execute the strategies based on the transitions, which this ever-changing world can bring to business anytime.
Instagram influencer pricing Type of Influencers Rate Micro (10-100k followers) $100-500 Mid (100-500k followers) $500-$5k Macro (500k-1m...
Read More »
1,000 TikTok requires you to be at least 16 years old and have 1,000 or more followers to go live on the platform. Creators who are at least 18 can...
Read More »Obviously, the key skills of a marketing genius are understanding ‘how and why’ people think and act the way they do. It is difficult to create compelling content marketing, for example, if you do not know why it would be compelling to your audience in the first place. Consumer behavior is difficult to understand, especially considering that customers have different interests and opinions. Looking into the psychology behind consumer behaviour may offer useful responses on questions like ‘Which marketing tactics drive sales?’ and ‘What works on social media?’ Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group, gives the physiological definition of a marketing genius: “The word that interests me is genius, not marketing. It is very telling that the etymology of the word genius can be traced back to the Sanskrit word for mother, birth giver, and compassion. Because, at their best, that is what marketing practitioners do, viz listen to the consumer and engage with compassion.” Karthi Marshan feels that the real marketing genius is about being a sponge that absorbs everything, from culture, the arts, human psychology, and then creating products and services that not only feed the body but also sustain the soul of the society. Humanizing marketing is the key to business success. To do this, brands need to build an emotional connection and relationship with their customers and eventually earn their trust. Companies must build the customer relationship rather than just talk about customer centricity. According to Anjali Malhotra, Chief Customer, Marketing, Digital, and IT Officer at Aviva Life Insurance the term genius is often resonated with someone who solves complicated problems. “On the contrary,” she says, “in marketing parlance, genius is someone who can simplify brand communication. The most effective brands are those that communicate in simple language, use crisp communication, sound humane, relatable, empathetic and cracking the customer insights and tapping it.” Anjali Malhotra believes that it is about sharing and respecting ethics and values, listening to what customers wants and then delivering solutions, engagements, and communications that can add value to customers lives. This authenticity makes it even more powerful because it not only helps you build relevant products and propositions but also ensures that customers stay satisfied and delighted, says she, adding: “That is why a marketing genius could be creating tomorrow’s revenue and customer stickiness while delivering today’s programs.”
With the average YouTube pay rate hovering between $0.01 and $0.03 for an ad view, a YouTuber can make around $18 per 1,000 ad views, which comes...
Read More »
Few Tips to Spruce up a Job Description Bullet Points: Bullet points give the candidate quick access to the overall picture of the job. ... Smart-...
Read More »What topics does a Marketing degree cover? Consumer brand relationship. Consumer psychology. Data insight for business decisions. Digital marketing. Global marketing. Marketing communications. Principles of management. Social marketing. More items...
How To Land a Digital Marketing Job With No Experience Pick a Specialty That Interests You. ... Build Your Foundational Knowledge. ... Take a...
Read More »
While 20,000 views can be viral within a specific niche, it may take millions or even tens of millions of views before a video is known among the...
Read More »
Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified...
Read More »
The good news is, there's no strict minimum. Three influencers Insider interviewed — all with under 3,000 Instagram followers — said they got paid...
Read More »
Promotion
Promotion
Promotion