Social Media Means
Photo: Zura Modebadze
This version of the song was performed by then-10-year-old Korean-American singer Hope Segoine. The music video featured two child actors, one of whom is child actress Elaine Johnston, a 9-year-old New Zealander of Korean-Scottish descent.
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Read More »Due to its popularity, this version of the song has spurred an online dance craze which is sometimes referred to as the Baby Shark Challenge. It has been cited as "the next big thing after the domination of Gangnam Style".[25] K-pop groups including Blackpink and Red Velvet have been credited with further spreading the viral song through their coverage of the song and dance, specifically on their featured TV shows and concerts.[26] The song began to go viral in the Western world in August 2018.[27] In 2019, it was announced that Baby Shark would be adapted into Baby Shark's Big Show!, an animated television series aimed at preschoolers.[28][29] SmartStudy (the company that owns the Pinkfong brand) partnered with US cable network Nickelodeon, which premiered the show in the United States in December 2020. In South Korea, the Educational Broadcasting System (EBS) airs the cartoon.[30]
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