Who is the most famous social media manager?

Top Social Media Marketing Influencers Mark Schaefer. Mark Schaefer is an extremely prominent voice in marketing. ... Marsha Collier. Niche: Social media commerce, social customer service. ... Mari Smith. Niche: Facebook marketing. ... Mike Allton. ... Madalyn Sklar. ... Matt Navarra. ... Jane Manchun Wong. ... Rachel Pedersen. More items... •

searchenginejournal.com - 10 Top Social Media Marketing Experts to Follow

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Want to learn more about social media marketing?

Or are you just looking for a little inspiration?

There are so many smart, influential, and helpful marketers sharing valuable insights and tips. What follows is my recommended list of 10 social media marketing experts you should be following.

Top Social Media Marketing Influencers

1. Mark Schaefer

Mark Schaefer is an extremely prominent voice in marketing. He is an author and a keynote speaker, and his latest book “Marketing Rebellion: The Most Human Company Wins” has changed the way many marketing experts approach their job. He writes about the importance of relationships and the sense of belonging in marketing turning to psychology and even sociology as the basis for his social media marketing analysis and predictions. My favorite piece: There was a lot to choose from, but this blog post about the business value of social media engagement was a winner for me. Show it to your boss next time they ask what is it exactly you’re doing.

2. Marsha Collier

Niche: Social media commerce, social customer service.

The author of a popular book series on marketing “for dummies”, Marsha Collier is a guru of ecommerce and customer service. She appeared on “The View” and the “Today” Show, was named one of the top twenty iCitizens by Kelly Mooney in her book, “The Open Brand”. Where to follow: You can catch her on Twitter and join #custserv chat. To learn more about news from Silicon Valley and beyond, follow #techradio on Periscope.

3. Mari Smith

Smith is the person to follow to learn what’s happening with the platform, best contemporary practices, and growth hacks. Where to follow: Well, the answer is obvious! Her Facebook page is a true gold mine. Besides, there are two Facebook Groups that you might want to join: to learn more about Lead Ads and the group for leading entrepreneurs. My favorite piece: This “oldie-but-goodie” blog post will teach you what not to do on social media.

4. Mike Allton

Niche: Social media growth hacks, social media tools.

Mike Allton is a social media blogger and brand evangelist for Agorapulse.

He is the founder of The Social Media Hat site and the Blogging Brute blog, where he writes about the newest social media trends, techniques, and growth hacks. On his platforms, he shares tips about blogging, content marketing, and social media marketing. His newsletters deserve a special shutout — I personally hate newsletters, but his emails are actual letters where he shares stories from his life that segue smoothly into social media strategy tips. My favorite piece: There are lots of amazing insights I learned from Allton, but I have a soft spot for mixing pop culture with valuable tips, so this “Star Wars”-themed blog post on the best principle for social media marketing won my heart.

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5. Madalyn Sklar

She was on social media even before there was such a thing: in the ’90s she became one of the founders of a forum for female musicians called GoGirlsMusic, which could be considered an early attempt at a niche social media network.

6. Matt Navarra

Niche: Social media news.

In my mind, Wong and Matt Navarra are the key persons in the social media news world (also joined by Josh Costine of the TechCrunch fame). Navarra is a consultant and social media industry commentator with a fresh and sober perspective on social media trends.

7. Jane Manchun Wong

Niche: Social media news, discovering new features.

If you work in social media, it’s impossible that you haven’t heard the name of Jane Manchun Wong. She is a reverse engineer queen behind most of the scoops regarding upcoming social media features. Where to follow: Wong shares all of her findings on her Twitter (and retweets them once they are officially announced with a sassy countdown announcing how much time ago she discovered them). She also has a blog where she shares the most important updates. My favorite piece: It’s quite hard to say which discovery is my favorite, so I choose her whole Twitter account. As an added benefit, Wong is funny and is not afraid to speak up, so seeing her tweets never gets boring.

8. Rachel Pedersen

Niche: Social media strategy, social media growth hacks, social media management.

Rachel Pedersen was inspired to start sharing her social media marketing expertise with her own career. She gave up a 9-to-5 job to become a freelance social media marketer and really wished she had a helpful community when she started out. That’s why, once she gained experience, she decided to create this community for social media marketing beginners. Her content will be extremely useful for freelancers or those who are thinking about becoming a freelancer – she shares tips on how to get first clients, organize your workday, negotiate contracts, and more. My favorite piece: What I love the most are the video lessons she shares on Facebook. Here is one on managing TikTok – if you haven’t tried it yet, you will want to after this video.

9. Ian Cleary

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Niche: Social media tools, social media strategy, content marketing.

Ian Cleary is the founder of RazorSocial, providing digital marketing advice to B2B companies. He is a social media expert and keynote speaker at many international events. What distinguishes Cleary is his technical background: his career started in tech so social media tools are his main focus of interest. Where to follow: Cleary’s LinkedIn is the best place to keep up with his writing and social media opinions. RazorSocial’s blog is where you should go for a social media marketing tool review – it’s one of the best places to learn about the pros and cons of the tools you are considering! My favorite piece: Sometimes social media managers, especially those who are just starting out, are unaware of the technical aspect of marketing on social media. This blog post is a good rundown of them explaining the tech side of social media in a clear way.

10. Rand Fishkin

Niche: Social data analysis, social media influencers.

Most of you will know Rand Fishkin as the founder of Moz, an SEO tool. While he still shares his opinions about SEO, it’s his social media and digital marketing opinions I’m most interested in. He talks a lot about the shortcuts and misconceptions we make in social media marketing and the use of social data – which is exactly my cup of tea. Fishkin also writes about the life of modern professionals in the digital marketing space: networking, working in a startup, equality in tech, and so on. My favorite piece: This presentation on the next era of marketing really changed my perception of the value of social media marketing (and taught me something about other areas of marketing as well).

Conclusion

I know. This list is subjective.

You probably won’t agree with all of my choices — but these are all people who teach, encourage, and entertain me. Hopefully, you’ve discovered someone from my list who will help do the same for you – and become a better marketer in the process.

And maybe someday you’ll turn up on a similar list!

All screenshots taken by author, December 2019

searchenginejournal.com - 10 Top Social Media Marketing Experts to Follow

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