Photo: Serhii Volyk

Who is the most viewed on Instagram?

It's also the most liked Instagram post on the site. Many blogs state that Lady Gaga's tattoo video has the most views on the site with nearly 25 million views.

vistasocial.com - Top 5 Most Viewed Instagram Videos - Vista Social

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Promotion

It’s not going to be easy.

Just having the right IG tools in your arsenal isn’t going to be enough.

Let’s go!

Lady Gaga — “Tattoo”

Khaby Lame — “Learn from Khaby”

Letterlapse — “Cup of Joe”

Cochin Aquatics — “One Word, Happiness”

Krish Gawali — “GTA Poster with a Dog”

1. Lady Gaga — “Tattoo”

The first clip was posted in 2019 by singer, songwriter, and actress Lady Gaga. Many blogs state that Lady Gaga’s tattoo video has the most views on the site with nearly 25 million views. But, in a minute, you’ll know that those sources are outdated.

In the video, the celebrity showed a simple tattoo of music notes.

Granted, Lady Gaga has over 51 million followers on Instagram. But some people theorized that its popularity had something to do Bradley Cooper, whom the singer allegedly used to date.

What SMM agencies can learn

Social media users love a little mystery—even more so if there are rumors floating around the subject matter. They love to guess, theorize, and discuss their ideas. Celebrities aren’t the only ones who can use mystery to attain social media relevance. If possible, consider creating Instagram videos that don’t spoon-feed the whole story to your audience. Give your followers something to talk about, be it about celebrities, thought-provoking questions, or trending news. A little intrigue will make it hard for people to get something out of their heads. Whatever you do, just try not to post about something controversial or divisive.

2. Khaby Lame — “Learn from Khaby”

Khaby is a social media influencer who rose to fame in the midst of the pandemic. Thanks to his success, he could upload the next most viewed Instagram video and no one will be surprised. His most viewed video depicts his character checking to see if he unplugged a flatiron multiple times. His brand is built around relatability and poking fun at “tutorials” that needlessly make tasks, like peeling bananas, more complicated. In most cases, he even features the accounts he’s basically mocking at the beginning of each clip.

What SMM agencies can learn

Imagine this: thousands of videos that went viral are from creators who don’t take themselves too seriously. In fact, a lot of them create videos not for fans, but simply for friends.

Less serious is fun, authentic, and relatable.

These are the things social media users are after — not highly promotional content from businesses.

3. Letterlapse — “Cup of Joe”

This next video is posted by Letterlapse.com — a typography art page that uploads lettering pictures and designs. It netted an impressive 351,781,538 views since it was uploaded back in 2016. The video’s uploader also claims that it’s the most viewed video on Instagram. And, looking at the massive numbers, he’s not wrong.

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Promotion

The post is a timelapse video of the artist designing with the phrase “cup of joe” — that’s it. It doesn’t feature extravagant effects. In fact, the clip doesn’t even have audio. What it shows, however, is a person having fun and getting creative with their passion.

What SMM agencies can learn

Brought to you by Try Vista Social for Free A social media management platform that actually helps you grow with easy-to-use content planning, scheduling, engagement and analytics tools. Get Started Now Sometimes, people care more about the rigorous process that happens behind the scenes — not the end product. Showcase the art behind what your company does. Don’t rely on effects, filters, or extensive editing and let your audience focus on your content’s essence. For businesses, try posting about all the detail-oriented processes and work that goes into your product or service. You can also post Instagram videos about your culture, be it during a typical huddle, a Halloween party, or any memorable company moment. The same formula can be applied if you want to create one of the most viewed Instagram Reels or Stories.

4. Cochin Aquatics — “One Word, Happiness”

Their video shows a woman feeding a school of Koi — a species of ornamental fish — before smiling at the camera. It’s yet another proof that you don’t need loads of effects or meticulous editing to connect with Instagram users. As long as your idea is unique and your message is undiluted, people are willing to lend their attention.

What SMM agencies can learn

Apart from the video’s simplicity, Cochin Aquatics also managed to reach millions of viewers through the video’s concise caption. “One word, happiness” is impactful as it is memorable. To top it all off, they sprinkled the caption with a set of well-used hashtags, which maximized the video’s searchability. Combining these elements allowed them to create their most liked post. It proves that you don’t need a million followers to get the attention of Instagram users.

5. Krish Gawali — “GTA Poster with a Dog”

The video, which is less than 10 seconds long, shows Krish and his dog posing as videogame characters. It appealed massively to his audience, which consists of millennials and aspiring video creators — attaining incredible social media engagement.

What SMM agencies can learn

Know your audience, cover topics they care about, and don’t waste their time. Just focus on what’s useful and relevant to your audience—that’s how to create a most-viewed Instagram video. Sometimes, memes, cute expressions, and food clips are enough to create a most-viewed video on the platform. Once get your stroke of brilliance, it’s time to put your content together.

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Promotion

For Instagram automation, post scheduling, and social media listening. KineMaster — Use tools to add transition effects, apply filters, compress video for Instagram, and more. Use tools to add transition effects, apply filters, compress video for Instagram, and more. Clips ( iOS only ) — Utilize the AR features of iOS devices to achieve unique video effects. iOS only Utilize the AR features of iOS devices to achieve unique video effects. Flick — Find the best hashtags to maximize your video’s searchability and website traffic.

Should you upload videos as posts, Reels, or Stories?

It depends on how you want your audience to consume your videos.

Posts — Upload long and permanent videos that users can watch at any time. Posts are great for publishing evergreen video content, such as product tutorials, interviews, and customer testimonials. Upload long and permanent videos that users can watch at any time. Posts are great for publishing evergreen video content, such as product tutorials, interviews, and customer testimonials. Instagram Stories — Connect with your audience through short, time-limited clips or save them as highlights. Add shoppable stickers, GIFs, music, and polls if you have ideas for the best questions to ask on Instagram Story. Connect with your audience through short, time-limited clips or save them as highlights. Add shoppable stickers, GIFs, music, and polls if you have ideas for the best questions to ask on Instagram Story. Instagram Reels — Publish videos that are up to 60 seconds long and make them discoverable to other accounts through the Reels page. You can use multiple clips, filters, stickers, backgrounds, interactive effects, and more. Instagram allows you to share videos up to 60 seconds long as stories. However, these will be split into multiple 15-second segments as soon as they’re uploaded. You can, however, upload videos as Reels and share them on Instagram Stories. This way, users have the option to tap your story and watch up to 30 seconds via Instagram Reels. There’s a science behind every popular Instagram video ever posted. And you don’t have to be Lady Gaga, Justin Bieber, Cristiano Ronaldo, or Kylie Jenner to create one that racks a million views. You can say it’s all about captions, hashtags, promotion strategies, or each brand’s overall social influence. But no one can deny that it takes a brilliant and original idea to rack millions of views. If you’re looking to streamline your social media marketing initiatives and bring more traffic to your site, sign up for a free Vista Social account today.

vistasocial.com - Top 5 Most Viewed Instagram Videos - Vista Social