Who is TikTok's target audience?

These TikTok age demographics statistics show that a whopping 92.39% of all TikTok users are aged 13 to 34, painting a clear picture of TikTok's appeal to teens and young adults. Looking at the rest of TikTok users, the data shows that just 5.97% of them are from 35 to 44 years old.

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Even though TikTok was launched only in 2016, it’s been lightning quick at attracting users and currently features among the most popular social media platforms in the world. That’s not all. It’s also the fastest-growing social media network, ahead of the king of social media, Facebook, and ranks among the top social media channels used by marketers. Given its reach and influence, arming yourself with key TikTok user statistics is key to creating an effective marketing strategy on the platform. To that end, one key piece of data you need to know is the age of TikTok users.

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TikTok age demographics: breakdown

TikTok has always been known to be especially popular among teens and Gen Z users. But to what extent?

According to recent research studying TikTok users by age, the majority of TikTokers are between the ages of 18 to 24. More specifically, 39.91% of all TikTok users—or two out of every five—fall within this age range. Interestingly, female TikTokers in this age group outnumber their male counterparts by nearly 2.5 times.

Male TikTok users aged 18 to 24: 11.97%

Female TikTok users aged 18 to 24: 27.94%

The second-largest age group of TikTok users is teens aged 13 to 17, with 27.37% of them belonging to this range. There are also many more female (19.5%) than male (7.87%) users in this age group. The percentage of TikTok users 13 to 17 years of age is also just marginally higher than the 25 to 34 group, which makes up 25.11% of all TikTokers. These TikTok age demographics statistics show that a whopping 92.39% of all TikTok users are aged 13 to 34, painting a clear picture of TikTok’s appeal to teens and young adults. Looking at the rest of TikTok users, the data shows that just 5.97% of them are from 35 to 44 years old. The 45 to 54 age group makes up 1.67% of all TikTokers, followed by the 55+ group, with 0.32%. These TikTok user statistics also show that there are slightly more male users among those aged 35 and above, while in the younger age demographics, female TikTok users significantly outnumber males.

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What are the 12 different personalities?

There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage. Let's take a look at a few examples: The Innocent: Exhibits happiness, goodness, optimism, safety, romance, and youth.

brandsbyovo.com - Brand Archetypes - What are they? Carl Jung's Archectypes as ... - OVO

Brand Archetypes defined: Noted psychologist Carl Jung (pronounced: “yoong”) theorized that humans use symbolism to more easily understand complex concepts. As a result of his research, Jung stated: “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.” In this work, Jung maintained that over the course of all time, for people, certain paths to greater understanding remain both recognizable and timeless. And that these paths to greater understanding should be categorized. Further, that these categories exhibit personality traits that are easily understood—and in the case of brands, by customers and by the companies looking to define their customer audiences. Archetypes, he called them.

“These [archetypes] are imprinted and hardwired into our psyches.”

When properly identified, brand archetypes will reflect the personality of brands and serves to better align personality type with specific Customer Personas. As it applies to brand, this idea of archetypes is fairly universal and may be particularly effective as an orienting tool for brand managers looking to focus the efforts of their team. There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.

Let’s take a look at a few examples:

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