As of 2021, Facebook is the largest social media platform globally with 2.85 billion monthly active users worldwide. YouTube follows with 2.2 billion, with WhatsApp, Instagram, Facebook Messenger and WeChat, all having over a billion users. ... Most Used Social Media Platforms Worldwide. Network Active users (MM) Quora 300 16 more rows •
On this page, you’re about to see the latest statistical data on just how huge the most famous social network really is.
DAUs – Facebook daily active users: Right now, 1.9 billion daily users access Facebook’s platform, a 6.89% increase year-over-year
Right now, 1.9 billion daily users access Facebook’s platform, a 6.89% increase year-over-year MAUs – Facebook monthly active users: Right now, 2.9 billion monthly users access Facebook’s platform, a 7.18% increase year-over-year
Right now, 2.9 billion monthly users access Facebook’s platform, a 7.18% increase year-over-year Facebook reported that it removed 1.7 billion fake accounts in Q2 2021 alone
with over 260 million, followed by the US (180 million), Indonesia (130 million), Brazil (120 million), and Mexico (84 million) Facebook is the largest social media platform globally at 2.85 billion monthly active users worldwide, followed by YouTube (2.3 billion), and WhatsApp, Facebook Messenger, WeChat, Instagram, all bringing in over a billion users
at 2.85 billion monthly active users worldwide, followed by YouTube (2.3 billion), and WhatsApp, Facebook Messenger, WeChat, Instagram, all bringing in over a billion users Highest traffic time on Facebook is Wednesday at 9 am and 1 pm, posting then will typically get the most engagement
is Wednesday at 9 am and 1 pm, posting then will typically get the most engagement 60.42% of the world’s active internet users access Facebook monthly, and 73.13% access ‘Family’ owned services (FB, Messenger, Instagram, and WhatsApp) every month
access Facebook monthly, and access ‘Family’ owned services (FB, Messenger, Instagram, and WhatsApp) every month DAPs – Facebook ‘Family’ daily active people: Right now, 2.76 billion daily people access Facebook-owned services (FB, Messenger, Instagram, WhatsApp), an 11.74% increase year-over-year
Right now, 2.76 billion daily people access Facebook-owned services (FB, Messenger, Instagram, WhatsApp), an 11.74% increase year-over-year MAPs – Facebook ‘Family’ monthly active people: Right now, 3.51 billion people access Facebook-owned services (FB, Messenger, Instagram, WhatsApp) on a monthly basis, a 11.78% increase year-over-year
Right now, 3.51 billion people access Facebook-owned services (FB, Messenger, Instagram, WhatsApp) on a monthly basis, a 11.78% increase year-over-year Facebook’s family product’s user base is equal to the current population of Africa, Europe, North, and South America combined
Let’s kick things off with a simple breakdown of the misinformation online surrounding the platform’s daily and monthly user figures.
According to Facebook’s most recent investor’s report, Facebook currently has 2.895 billion monthly active users (MAUs).
Furthermore, the number of Facebook’s daily active users (DAUs) currently stands at 1.908 billion people, meaning 65.9% of the total monthly users log in on a mobile device or desktop each day.
Now let’s look at the current daily and monthly user base in a little more detail:
Key Statistics:
Last quarter’s investors’ report shows a 7.18% increase in MAUs year-over-year
65.9% of the monthly users will log in daily on mobile devices or desktop
98.5% of user accounts access the platform via mobile phone
Key Statistics:
Last quarter’s investors’ report shows a 6.89% DAUs increase year-over-year
65.9% of the monthly users will log in daily on mobile devices or desktop
98.5% of user accounts access the platform via mobile phone
Messenger
WhatsApp
According to the latest Q2 2021 investor report, the current global number of people using Facebook services is 3.51 billion monthly active people (MAPs). On average, 78.63% of these users are daily active people (DAPs). That means 2.76 billion people log in daily to one of Facebook’s family-owned services, which include WhatsApp, Messenger, and Instagram.
Now let’s look at the current daily and monthly user base in a little more detail:
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WhatsApp as a stand-alone platform gets 2.00 billion monthly active users, of which may have accounts on other family products
Last quarter’s investors’ report shows an 11.78% increase in monthly active people year-over-year
78.63% of the monthly people will log in daily to one of these family-owned services
Key Statistics:
WhatsApp, as a stand-alone platform, gets 500 million daily active users, which may have accounts on other family products
Last quarter’s investors’ report shows an 11.74% increase in daily active people year-over-year
78.63% of the monthly people will log in daily to one of these family-owned services
According to Brandwatch, Facebook adds over 500,000 new user accounts every day, which equals 6 new profiles every second. Additionally, Facebook’s current daily active user growth rate is around 7.8% year-over-year, down from 12.9% in 2018.
Statista places the world’s internet users at 4.8 billion people, and Facebook has 2.9 billion monthly active users – and that’s not even counting their family services like WhatsApp, Messenger, and Instagram.
What is bad news for Facebook is the fact they see the most significant growth rates in Asia-Pacific and other territories where the company’s average revenue per user is $4.16.
If that same user growth were in the US and Canada, the average revenue would be $53.01 per user. In fact, North America and Europe generate 72.25% of the company’s revenue.
In 2020, out of its 2.7 billion monthly active users, Facebook estimates that 135 million (5%) are fake accounts, and the social network claims to take down 7.7 million fake profiles a day.
Key Statistics:
On average, the platform removes 7.7 million fake profiles on any given day
The attention-grabbing part of this data comes from the advertising aspect.
Facebook sells many of us on their 2.9 billion users accessing the platform every month, which is over half the world’s total number of active internet users today.
But, how many of these users are actually bots and fake accounts?
The answer lies in how the Silicon Valley company defines these falsified accounts. Typically, these ‘fake accounts’ are classified as rule-breakers, for example, by bots, duplicate accounts, scammers, spammers, and less severe instances such as pages set up as profiles.
With that, here’s a table that contains the full data:
Most Used Social Media Platforms Worldwide
As of 2021, Facebook is the largest social media platform globally with 2.85 billion monthly active users worldwide.
YouTube follows with 2.2 billion, with WhatsApp, Instagram, Facebook Messenger and WeChat, all having over a billion users.
Facebook has 98.5% of its users accessing the website with a mobile device, and 81.5% of those users only use a phone to access the social network.
Users with both desktop and mobile are 16.7%, while desktop-only users are a mere 1.5%.
Facebook’s Desktop Vs. Mobile Usage Statistics Device Share of users (%) Via a mobile device 98.5 Only via mobile phone 81.8 Via phones and computers 16.7 Only via laptop or desktop 1.5
Key Statistics
Out of its 2.85 billion monthly active users:
98.5% / 2.8 billion access Facebook through mobile devices like phones and tablets
81.8% / 2.33 billion access Facebook only through a mobile phone
As you can see, this paints a pretty good picture of Facebook’s mobile vs. desktop usage split, especially how the company’s accessibility through mobile apps and their mobile site is crucial to their success.
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Globally, 56.4% of Facebook users are male compared to a 43.6% female user base. In the US, however, 77% of females use Facebook – compared to 61% of men.
Since the platform’s launch in 2004, many younger generations have now grown up with Facebook. As the social network evolves with new tools, algorithms, and trends, so does the user base.
Right here, we take a look at the current demographics of the world’s biggest social media platform.
70% of people aged 18-29
77% of people aged 30-49
73% of people aged 50-64
50% of people aged 65+
64% of people educated at high school or less
71% of people educated at the college level
73% of people educated at more than college level
70% of people earning less than $30,000
76% of people earning between $30,000 to $49,999
61% of people earning more than $75,000
According to an eMarketer study of Americans aged 18+, the average time spent on Facebook per day is 33 minutes in 2021. This is down 6 minutes from the 39 minutes in 2017.
Key Statistics:
In comparison, the average user spends 1 hour and 20 minutes per day on social media
According to this data on all platforms, the average person over the age of 18 will spend over 19 days a year on social media
One important factor to mention is that younger users are spending their time on other social platforms like TikTok and similar alternate digital experiences.
The company has made a concerted effort to influence its users’ engagement with the content they consider ‘meaningful.’ This means we’re seeing more posts from groups, family and friends, and less, which means less from mainstream media, brands, and businesses they follow.
The company knew this would result in a negative impact on platform time, but it restores some balance to how the user feels about the platform as a whole.
When digging into the numbers, the best traffic times on Facebook are weekdays between 9 am and 3 pm. This is where posts see the most engagement. Looking specifically at the highest traffic time, Wednesday is the best day, where you can target posts specifically at 11 am and 1 pm.
Key Statistics:
With these restrictions in place, as a brand, it’s more important than ever to consider posting at the right time to maximize your organic content exposure. You can measure this performance from the platform’s own analytics ‘Facebook Page Insights’ and make adjustments for your audience.
A massive increase from Mark Zuckerberg in his Harvard dorm room in 2003.
Conclusion
Now I’d like to hear what stat shocked you the most?
What else would you like to see added to this roundup?
Social Media Means
Photo: Mikhail Nilov
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