Social Media Means
Social Media Means
Photo: cottonbro studio
Instagram Demographics: Age 25–34-year-olds make up the age group with the most Instagram users at 31.2% (Statista, 2021). According to the statistics, 18–24-year-olds are the second most populous group in the Instagram usage world. 65+ year-olds make up the least number of Instagram users at only 2.2%.
According to data that FinanceBuzz compiled from the U.S. Bureau of Labor Statistics (BLS) and the Occupational Information Network (O*NET), some...
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Top Social Media Platforms in 2022 Facebook. 2.9 billion. YouTube. 2.56 billion. WhatsApp. 2 billion* Instagram. 1.47 billion. WeChat. 1.26...
Read More »There are 2 billion active monthly users on Instagram in 2021 (Statista, 2021), having crossed the 2 billion mark in 2021, only 3 years after it crossed the 1 billion mark. This brings it to the super-league club of other social platforms like Facebook and YouTube. Current Instagram figures show an increase of a billion users than the total numbers in 2018. Although experts had previously expected the platform to hit this milestone in 2024, analysts attribute a big part of this massive growth to the coronavirus pandemic, which drove users to sign up for Instagram. Based on these numbers, it is clear that the audience and reach of the platform are growing at a rapid pace in most countries outside the U.S. While the figures for the U.S do not seem to change, India recorded approximately 20 million new users between the period of October 2020 and January 2021 (Hootsuite, 2021) and then a 100 million more between 2021 and 2022 (Statista, 2021). The other countries with the highest number of social media users besides the U.S and India are: 51.6% of all Instagram users are female, while 48.4% are male (Statista, 2021). Unlike other major social media platforms like Twitter which have a very wide gender gap among its users, Instagram appears well-balanced and embraced by both genders equally. More Instagram demographic insights to follow. 25–34-year-olds make up the age group with the most Instagram users at 31.2% (Statista, 2021).
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Read More »65+ year-olds make up the least number of Instagram users at only 2.2%. Besides Facebook, this is one other app that has consistently maintained the top five position, with the number of downloads for the last couple of years. The numbers are quite impressive, even with the entry of other more recent apps like TikTok.
Social media platforms like TikTok, Instagram, and Snapchat ranked lower on the toxicity scale, and YouTube had the lowest toxicity rating of the...
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How many followers do you need to go live on TikTok? You need 1,000 followers to go live on TikTok. And, you need to be at least 16 years of age.
Read More »Another noteworthy statistic is that 36.2% of B2B decision-makers use Instagram to research new products or services (Hootsuite/ WeAreSocial, 2020). These figures clearly indicate the power of Instagram as a crucial business tool in this digital era. The average engagement rate for an Instagram post by a business account is 1.11%. That’s true for accounts with less than 10,000 followers. (SocialPilot, 2021). These figures imply that for every 100 Instagram followers, you should expect at least engagement from one account. Engagement is currently the highest for image posts at 1.03%, followed by carousel posts at 0.86%. Videos receive the third-highest engagements on Instagram at 0.75%. 58% of Instagram users claim to have become more interested in a brand/product after seeing it in Stories. A further 50% of them say they have visited a website to buy a product/service as a result of seeing it in Stories. We shouldn’t also forget that brand stories have an 86% completion rate, according to Conviva Social Insights. Lastly, Instagram Stories generate a quarter of the platform’s ad revenues. This year, Stories ads are predicted to bring in almost $16 billion in global net ad revenues, according to eMarketer Insights.
First on the list is Cristiano Ronaldo, who currently has a total of 484.3 million followers across three social media sites. Next is Justin Bieber...
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TikTok may be popular in countries all around the world, but most of its users are in China (where the platform is called Douyin) with 600 million...
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