Social Media Means
Social Media Means
Photo: Pavel Danilyuk
Snapchat Demographics: Gender 54.4% of all Snapchat users are female and 44.6% are male (Statista, 2021).
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Read More »There are 319 million Daily Active Snapchat users (Snapchat, 2021). This marks an increase of 54 million, or 20%, year-over-year. In Q4 2020, the total number of DAU in the rest of the world shot up by a whopping 55% year-over-year to hit 99 million. In contrast, there were only 92 million DAUs in North America and 74 million in Europe. Q4 2021 experienced yet another growth – the revenue increased 42% compared to Q3 2021, while the full-year revenue increased 64% year-over-year.
Those who engage in these activities are part of a virtual social network. For businesses, social media is an indispensable tool. Companies use the...
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Read More »North American Snapchat users accounted for 57% of the total user base in Q1 2014. Europe accounted for 30% while the rest of the world took up 13% of the total usage numbers. However, by Q2 2020, the North American user base decreased to only 38% while the European market accounted for 30% while the rest of the world took up the remaining 32%. An African country with the highest number of Snapchat users is in 2021 is Nigeria with 8.6 million users. In 2021 in the U.S., Snapchat was downloaded 56 million times. This makes it the third most downloaded social networking app in the U.S. It’s worthy to mention that before the gender-swap and baby lenses were released on May 8, 2019, the average downloads per day were 600,000. The numbers doubled up soon after the filters were released making this one of the most downloaded apps and today we can see that it is one of the most popular social media platforms. Snapchat has an extremely strong power that entices its users to socialize on the app. This is why some of the top reasons people use Snapchat daily are to keep in touch with friends, share images, and play around with filters and lenses. Given the visual nature of the app, its users are more reliant on their cameras, which without, we would have never gotten Snapchat, to begin with. This makes it much easier for people to log into their accounts, take pictures (or snaps) and share them with friends – as easy as that. In the 2019 survey published by Snapchat based on the reports from the Murphy Research, it was revealed that Snapchat is the most popular app that’s used ‘on-the-go.’ This clearly shows that Snapchat is best for those quick snatches of time as compared to longer or more habitual travelling.
What is Social Media? Social media refers to the means of interactions among people in which they create, share, and/or exchange information and...
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These include 1 arab (equal to 100 crore or 1 billion (short scale)), 1 kharab (equal to 100 arab or 100 billion (short scale)), 1 nil (sometimes...
Read More »Instead, more than 30 million Snapchatters play Games on the platform each month, on average. They also experiment with filters and lenses. There are plenty of Snapchat influencers out there, but when compared to many other social media platforms, this app is only a favourite for a select few. This is because there has been a great rift between the platform and content creators, as it doesn’t offer them a seamless method to promote their content or products through the app. Even though Snapchat has been giving influencers a cold shoulder, things seem to change with the recent introduction of verified influencers. This makes it easier for brands to use public figures to promote their products/ services. Millennials and Gen Zs have a combined purchasing power of over $1 trillion. This shows how important Snapchat is when it comes to marketing and advertising products that target the younger generation. Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.
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