Social Media Means
Social Media Means
Photo: Pixabay
“I've started going through longer stretches of not posting," says one creator, "because there's really no point if no one can see them.” Instagram famously loves to make unpopular decisions – most of which are eventually reversed due to them being, er, unpopular.
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Read More »As screenshots are particularly hard to adapt for video, Gajda may soon have no choice but to abandon the platform. “If they keep refusing to change back to the old Instagram, I’ll simply stop posting,” she tells VICE. “It’s unbearable to see eight years of research and screenshots go down the drain – it’s not fair that this virtual space is being destroyed.” Fairness aside, it’s worth questioning in business terms why a social media platform would pursue an update so unwanted by some of its most steadfast creators. “Platforms expect a certain amount of user grumbling no matter what changes they make,” explains Frances Corry, a postdoctoral researcher at the Centre on Digital Culture and Society, whose work has explored the closure of social media platforms. “But after some time, users adjust their habits, get used to a new configuration and we largely forget the interface was any other way.” Essentially though, Corry adds, Instagram has so much capital already that it can pretty much do whatever it wants. “Users have already built out a robust network of people they follow and who follow them,” she explains, “[which provides] decreased incentive to leave.” However, Corry does concede that this latest change signals a “fundamental shift in emphasis, rather than just a new feature-set”. And if embittered artists are anything to go by, it could mark a mass exodus. Eliza Hatch, a London-based photographer and activist, who founded the photo campaign Cheer Up Luv, says Instagram’s move away from still imagery “has basically rendered the original story-sharing format of Cheer Up Luv redundant.” Hatch launched the account – a photo series telling stories of sexual harassment and misogyny – in 2017, and says it was “catapulted into the public eye with the help of early Instagram.” But, she adds, if she were starting it now, “it would be a very different story”. Today, Cheer Up Luv’s still images get just a fraction of what they used to, while her Reels get 20 times the amount of reach. It makes sense that Hatch has adapted to video – though she says it’s a topic of “inner turmoil and stress”, adding that she “probably wouldn’t have been pushed to work with video if the algorithms had stayed the same.” While she admits that this “could be a good thing”, she also feels conflicted about featuring more heavily on the account herself. “It’s not a space I want to dominate, nor a movement I want to centre myself in,” she says. “Finding that balance is only going to get harder for other activists, artists, and creatives.” For some, speaking to camera isn’t something they’re interested in or able to do. “I suffer from body dysmorphic disorder, which makes making videos extremely difficult for me,” says London-based photographer Santiago Franco Schicke. “And as a trans person starting my transition, I’m at a stage where I don’t want to be seen just yet.”
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Read More »As Instagram has pushed forward with its prioritisation of video, Franco Schicke has seen their engagement decline. “At this point, I don’t care as much as I should,” they say. “As an artist who’s slowly but surely quitting the platform [in favour of my own website], I’m not worried. It provided an easy and uncomplicated way to share our art, but it also made artists think that they needed to ‘stay relevant’ in order to be successful. I’ve come to the realisation that my work is worth more than likes.” Corry doesn’t believe these updates will lead to Instagram’s demise. “Tumblr is a good comparison when thinking about changes to a platform that seemed to fundamentally alter its DNA,” she says. Tumblr lost swathes of its users, notably LGBTQ+ people, after it banned sexually explicit content in 2018, which had always been a huge part of the site’s culture. However, where Tumblr was responding to legal pressure – due to the presence of child pornography on the site – Corry says Instagram is “responding to commercial concerns”. She explains: “This means that if these changes do not take off the way they’d like them to, Instagram has the option to shift their path.” Even so, artists and creators are already looking for alternative ways of displaying and promoting their work. For Gajda, this is by taking it off social media completely. “My current plan is to take my project offline and into a new space – whether that means writing a book, hosting a podcast, or developing a TV show around the idea of @Swipes4Daddy,” she says.
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