Photo: Anete Lusina

Why do depressed people use social media?

Using it activates the brain's reward center by releasing dopamine, a “feel-good chemical” linked to pleasurable activities such as sex, food, and social interaction. The platforms are designed to be addictive and are associated with anxiety, depression, and even physical ailments.

mcleanhospital.org - Here's How Social Media Affects Your Mental Health | McLean Hospital

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“Even if you remove the likes, there continue to be opportunities for comparisons and feedback. People still can compare themselves to others, and people still can post comments.”

The impact of social media on our mental health

Tips for healthy social media use in adults and teens

The Risks for the Reward

Social media has a reinforcing nature. Using it activates the brain’s reward center by releasing dopamine, a “feel-good chemical” linked to pleasurable activities such as sex, food, and social interaction. The platforms are designed to be addictive and are associated with anxiety, depression, and even physical ailments. According to the Pew Research Center, 69% of adults and 81% of teens in the U.S. use social media. This puts a large amount of the population at an increased risk of feeling anxious, depressed, or ill over their social media use.

But what makes users come back for more even when it can literally make them feel sick?

“When the outcome is unpredictable, the behavior is more likely to repeat. Think of a slot machine: if game players knew they never were going to get money by playing the game, then they never would play,” Sperling says. “The idea of a potential future reward keeps the machines in use. The same goes for social media sites. One does not know how many likes a picture will get, who will ‘like’ the picture, and when the picture will receive likes. The unknown outcome and the possibility of a desired outcome can keep users engaged with the sites.”

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Is TikTok mostly female?

U.S. Audience – As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44.

wallaroomedia.com - TikTok Statistics - Everything You Need to Know [Nov 2022 Update]

Last updated: Jan 20, 2023

TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 210 million times in the United States alone. If your brand’s target audience includes anyone between the age 13 and 60, you should be on TikTok right now. Need inspiration on launching your TikTok strategy? Click here for amazing TikTok examples from brands. Want to know how the TikTok algorithm works? Click here. Without further ado, here are the most important TikTok statistics (we will continuously refresh this article as new data becomes available – some data is directly from our TikTok contacts).

Here’s a quick rundown of some marketing and advertising related statistics:

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