Social Media Means
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Why do I lose followers every time I post?

When your posting schedule is off, people will lose interest in your account and unfollow you. So if you've completely ghosted and haven't posted in a while, or you're suddenly posting 3 - 4 images all in one day, this lack of consistency is bound to get you an unfollow.

nadinedaff.com - 5 Reasons You're Losing Instagram Followers (& How to INSTANTLY ...
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I hear ya friend!

You're probably posting consistently, using the right hashtags but for some reason not only are your instagram followers not budging, but you actually end up losing a few.

What gives?!

As a matter of fact, I myself gain a handful of new followers every single day. But I'm also losing a handful too. And you know what, that's totally fine by me.

Why?

Because the followers you lose were never really interested in you, your product or your service, so it's actually super beneficial to you if you end up losing them as followers since they weren't going to convert into customers or clients anyway. Here's the thing, the Instagram Algorithm favours accounts with high engagement levels. That means when they detect that your followers are engaged by interacting with you through likes, comments and DMs your engagement levels increase.

And we both know, that's not where you want to be... right?

Now let's dig into the actual reasons behind why your instagram followers are decreasing...

1) THE FOLLOW/UNFOLLOW GAME

There are thousands of people out there playing the follow/unfollow game.

So what's that all about?

Well, basically people will follow you in hopes of you following them back so that they then eventually unfollow you. It's their attempt of "getting your attention" even though they had absolutely no intention of actually following you or your work. It's very sneaky! And kinda egocentric too, since all they're interested in is beefing up their follower count rather than developing and cultivating genuine relationships. It's kinda like a guy who says he'll call you, does it once and disappears forever.

Such a douchebag!

SO WHAT'S THE FIX?

You're probably unaware, but you might unwillingly be making yourself too accessible to the people who play the follow/unfollow game by using extremely generic hashtags. The fix here is to tighten your instagram hashtag strategy game and be much more specific with your hashtags.

WRONG!

Unfortunately, constantly pitching or selling to your audience is the fastest way to get them to hit that unfollow button.

Really think about it. Wouldn't you do the same?

If you're following an account and all they ever do is talk about how awesome their product is, or push one promotion after the other, wouldn't you be so eager to unfollow?

If you're constantly selling or being too self-promotional, it's no different than your narcissistic friend who always tries to one-up your stories.

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You can still drive a few promotions on Instagram here and there. But if that's what all your posts are centred around, then maybe it's time to adopt a new strategy.

SO WHAT'S THE FIX?

Here's something you probably didn't know about Instagram... it outperforms Facebook, Pinterest, Twitter and any other social media platform in terms of engagement.

That's something that can never be achieved through ads or a website!

So instead of pitching or self-promoting over and over, instead you should adopt an 80/20 approach. Meaning you're providing value to your followers 80% of the time which in turn earns you thee right to self-promote for the remaining 20%.

3) YOUR POSTING SCHEDULE IS WACKY!

You must have heard this like a million times before, and because this is important, I'm going to make it a million and one. When your posting schedule is off, people will lose interest in your account and unfollow you. So if you've completely ghosted and haven't posted in a while, or you're suddenly posting 3 - 4 images all in one day, this lack of consistency is bound to get you an unfollow.

Let's adopt this in real life, shall we?

I'm still puppy training my friend's cute little pug on a "bathroom schedule". So whenever he's over, we know that we'll feed him once at 1 pm and then again at 6 pm.

This consistency helps develop that routine.

But what happens if we change around the schedule of a meal? We get a nice and unexpected poopy stain on our carpet. The general idea is when you post according to a consistent schedule, you're slowly creating a relationship with your followers because they already expect to hear from you on a given day at a given hour.

SO WHAT'S THE FIX?

You definitely need to be super consistent with what you post and when you post it. Be like that friend who's always on time! The friend you know you can rely on.

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4) YOU POST TOO MUCH OF THE SAME CONTENT

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There's a fine line between consistency and repeating similar content over and over again. People nowadays have a super short attention span AND they get bored easily. So if you're posting similar images repeatedly throughout your feed, it can get an unfollow because it's not stimulating or engaging enough to your follower. If you take a look at what my past content used to look like, you'll find that all the images are rather similar and kinda stagnant too! Bottom line is, people get bored from seeing similar images repeatedly - that's something you definitely want to stay away from.

SO WHAT'S THE FIX?

The answer is rather simple... Mix up your content.

So whether you're an artist, designer or small business owner, you need to be a little intentional with your feed rather than just posting any random image for the sake of feeling obligated to post. You should really be posting images that extend beyond what your work, product or service is.

So you can ultimately mix up your content by posting things like:

Your workspace

Behind the scenes

Unboxing products

Lifestyle shots of your product or service in use

But when they do...

Plain and simple!

This is actually majorly beneficial...

SO WHAT'S THE FIX?

Stop worrying about the number of followers you're losing, and worry more about how to keep your current followers engaged.

Because, I'll let you in on a little secret...

The more engaged your followers are, the faster it is to convert them to customers and clients!

THE TAKEAWAYS:

Nobody likes to lose Instagram followers... but unfortunately, it's part of the greater scheme of things.

And I've adopted this philosophy...

Rather than crying over lost followers, celebrate the ones who are sticking around - because those peeps are your REAL TRIBE! Your success is not and should not be measured by how many instagram followers you have, rather it should be quantified by how many genuine relationships you were able to create through the app.

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