Why do Instagram pay celebrities?

Celebrities who are successful are experts at using Instagram to strengthen their brands and maintain their names in the public eye. Celebrities are also making money through it. And because of this, many of the highest-paid celebrities on Instagram in 2022 will make millions of dollars per post.

ndtv.com - Instagram Rich List 2022:In Pictures: Ronaldo To Beyonce - Highest Paid ...

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Celebrities demand incredible figures for a sponsored post.

Nowadays, celebrities use Instagram more frequently than other social media platforms. For them, Instagram has emerged as their top choice when it comes to sharing their lives, discovering new content, demonstrating their creativity, attracting people, showcasing their businesses, and a variety of other goals. When considering these factors for its widespread usage, Instagram comes out on top. Celebrities who are successful are experts at using Instagram to strengthen their brands and maintain their names in the public eye. Celebrities are also making money through it. And because of this, many of the highest-paid celebrities on Instagram in 2022 will make millions of dollars per post. Hopper HQ, a UK-based Instagram planning and scheduling platform, has released a list of celebrities that earn the most money out of all Instagram users. Numerous well-known sports stars and movie stars are featured on this list. 1:Cristiano Ronaldo, a well-known athlete, is at the top of this list. Ronaldo has millions of fans. On Instagram, he receives $23,97,000 for each sponsored post. 2: The highest-paid female star on the list, Kylie Jenner, is in second place. Kylie has over 365 million followers on the social networking site, making her the most popular female user. She makes $1,835,000 per post. 3: Messi, a soccer legend, is currently in third place. On Instagram, he has 362 million followers. He receives $1,777,000 for sponsored posts. 4: Selena Gomez, an American singer, songwriter, and actor, has 348 million Instagram followers. She receives $17,35,000 for every sponsored Instagram post. 5: Dwayne Johnson dropped three spots from second in 2021 to fifth in 2022 after signing for Black Adam (2022) in the DC Extended Universe (DCEU). His income per sponsored post on Instagram is $17,13,000. 6: Kim Kardashian, who has been making headlines lately for her appearances for Balenciaga, is currently in sixth place. She bills $1,689,000 for each paid posting. 7: Ariana Grande, a pop diva, is the seventh most well-liked celebrity. On Instagram, she has 332 million followers. Her Instagram revenue per sponsored post is $1,687,000. 8: Beyonce, the Pop icon, is one of the world's most famous people. She charges $1,393,000 for each post on Instagram. 10: Kendall Jenner, an American socialite, media personality, and model, is in the 10th position. Her income per sponsored post is $12,90,000. The highest-paid Asian on the list is Indian cricketer Virat Kohli, who is now in position 14 on the list. Each sponsored post brings in $1,088,000 for Kohli.

Photo Credit: AFP

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How much money need in blue tick in Instagram?

Instagram users have been paying up to $7,000 (£5,305) to have their accounts verified with the coveted blue tick. The check mark is usually given to high-profile figures or influencers for free to confirm their identity.

harpersbazaar.com - Instagram users are paying £5,000 to have their accounts verified

The check mark is usually given to high-profile figures or influencers for free to confirm their identity. Gaining verification gives influencers an elevated status, signalling their Instagram popularity, which means brands are more likely to hire and pay them to promote their products. "It all comes down to money and who you know," one middleman told Mashable. "It's sad, but it's kind of how life is, you know? I've sold verifications anywhere from $1,500 to $7,000 [£5,305]." The Instagram staff member generally charges around $1,200, then a middle man adds on his or her cut. Verification is not guaranteed and it helps if the person is already enjoying a level of fame and has attracted press attention. The Instagram black market - which is well known among influencer circles - is becoming increasingly difficult to operate. The social media platform is aware of the underhand verification methods and has fired numerous employees over it.

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