Why do people love social media?

oberlo.com - Why Do People Use Social Media? [Oct 2022 Update] - Oberlo

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Whether you’re thinking of starting a new business or are already running one, social media should be at the forefront of your marketing strategy. And to do it well, you not only need to know how the most popular social media platforms operate like the back of your hand, but you also need to understand the main purpose of social media. In other words, you need to know what social media platforms are being used for.

So then, what do users say is their primary reason for using social media?

According to a recent survey, the biggest reason people use social media is to keep in touch with their friends and family. As many as 47 percent of internet users list this as one of their top uses of social media. This is no surprise, considering that’s exactly what the purpose of social media is. From profiles and messaging and commenting opportunities to milestone events and day-to-day updates, there’s not a whole lot about an individual (and a business, for that matter) that does not ultimately end up on social media. The second main reason people use social media is to tackle boredom – 35.4 percent of internet users say they use social media to fill their spare time. This is followed by reading news stories at 34.6 percent. Given that social media is visual content-heavy, making it very easy to consume, and offers infinite scrolling, its entertainment value is extremely high. In fact, analysts consider it an aggregator of news and entertainment. The next three main uses of social media are finding content (done by 30 percent of internet users), seeing what’s being talked about (28.7 percent), and finding inspiration for things to do and buy (27 percent). The seventh most popular reason internet users go on social media is to find products to purchase. As an (aspiring) ecommerce business owner, this is a statistic to pay extra attention to: 26.2 percent of people use social media to browse for purchases. That’s more than one in four – a whole lot of sales opportunities – and certainly highlights the benefits of social media marketing. Sharing and discussing opinions with others also rank among the top uses of social media, with just under one in four users doing so. At around 23.6 percent each, watching live streams and making new contacts make up the top ten uses of social media.

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Who has the most social media followers?

As of 4 January 2023 the most-followed person is Portuguese footballer Cristiano Ronaldo with over 535 million followers, and the most-followed woman is American reality television personality Kylie Jenner with over 378 million followers.

en.wikipedia.org - List of most-followed Instagram accounts - Wikipedia

This article is a list of the top 50 accounts with most followers on the photo and video-sharing social platform Instagram.[1][2][3] As of 4 January 2023 the most-followed person is Portuguese footballer Cristiano Ronaldo with over 535 million followers, and the most-followed woman is American reality television personality Kylie Jenner with over 378 million followers. Instagram's own brand account on the platform is the most-followed account overall, with over 593 million followers. Nike is the second-most-followed brand account, with over 263 million followers. A total of 35 accounts have exceeded 100 million followers on the platform, with 20 of those having exceeded 200 million followers, 8 of those having exceeded 300 million, 3 exceeding 400 million and 2 exceeding 500 million.