Photo: Alex Knight

Why do you want to work in marketing?

Marketing is all about ascertaining the best way to engage with people. Through a combination of commercial awareness and insights into different personality types, you'll gain the ability to be tactful in your approach – something which is extremely useful in every career, not to mention all areas of life.

reed.co.uk - Nine reasons you should work in marketing | reed.co.uk

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by Amber Rolfe

If you’re looking for a career where you can put your creativity, communication skills, and analytical abilities to good use, marketing could be the perfect industry for you. And with a wide range of roles to choose from, there’s sure to be something to suit your skillset. We’ve already covered a few of the best jobs in the marketing industry, but here are nine great reasons you should work in marketing:

It comes with excellent career prospects

Marketing is a growing industry.

With technology constantly advancing, so are the opportunities to market more effectively. So not only could you be involved with new and exciting marketing techniques, you could also use what you learn to move up within the industry. And with a number of career paths to choose from – whether you want to move into management, analytics, product design, or anything else – there’s nowhere to go but up.

You don’t need a degree

Whilst a degree might be essential for some marketing roles, it’s not always a necessity. In fact, there are a number of ways to start a career in this field – whether it’s by gaining work experience through an internship or placement, taking a course, or even working freelance. Keeping up-to-date with industry developments through webinars or conferences is also a good way to demonstrate your skills. Other possible routes include starting out in a sales role and working your way into marketing or pursuing an entry level job as a Marketing Assistant.

You’ll be able to use your skills (almost) anywhere

Marketing is a vital part of almost every organisation.

This means that your expertise will be in demand across a vast range of fields. Whether you want to work for a digital marketing agency, for your favourite brand, or even for a charity – you’ll always be able to work on something you’re passionate about. And with marketing roles teaching you everything from commercial awareness and critical thinking, through to interpersonal skills and creativity, you’ll be developing an invaluable set of transferable skills for any role you decide to pursue.

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You’ll get the chance to be creative

Not a fan of complacency? You’ve come to the right place.

Marketing is one of the most creative industries there is, calling for a constant array of new ideas and innovative ways of doing things. Not only will you be responsible for coming up with fresh and effective approaches, you’ll also need to think outside the box in order to beat the competition. So you’ll get to apply your creativity in a variety of areas, from initial campaign ideas all the way through the small details – like choosing copy or imagery.

There’s no limit to what you can do

The marketing industry is made up of a wide range of career paths, from PR, content, and social media roles, to events organisation, analytics, or account management. But it’s not just the job titles that are varied. Marketers also have access to a range of media, using a combination of everything from SEO and email marketing to mobile apps, blogs, and press releases, No matter where your strengths lie (and how you want to send a message), there’ll be something to suit you.

You’ll learn from your successes (and mistakes)

Marketers have the opportunity to drive a high level of success with what they do. Not only could you be making a difference to an organisation’s image, reputation, and sales, you’ll also be able to actually see the results. Using tools like Google Analytics, you’ll gather a wide range of audience insights – and understanding and interpreting this data could not only tell you what you’re doing wrong, but also what you’re doing right.

You’ll figure out how to be tactful

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Marketing is all about ascertaining the best way to engage with people.

Through a combination of commercial awareness and insights into different personality types, you’ll gain the ability to be tactful in your approach – something which is extremely useful in every career, not to mention all areas of life. So if you’re interested in gaining a better understanding of what makes certain people tick, along with what drives audience engagement, a career in marketing could be for you.

It’s social and collaborative

You know what they say, there’s no ‘I’ in marketi…oh wait. OK, so the letters might be deceiving, but in reality – this industry is all about the people. Not only will you spend your day-to-day figuring out how to interact with your audience, you’ll also spend a lot of time collaborating internally – in order to come up with well-thought out creative ideas for campaigns. This makes marketing the perfect career for anyone looking to utilise and develop their communication skills, work collaboratively and learn new skills.

You could boost your earnings

With marketing professionals in high demand, salary expectations are lucrative.

Not only do those working in this field have the potential to earn an average of £39,000, salaries are also on the up from last year. If you chose to move up within the industry, they could rise to even more. And if you move on to the highest level? Marketing Directors could stand to earn an average of £80,000.

Because, let’s face it, there’s nothing wrong with a bit of ambition…

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reed.co.uk - Nine reasons you should work in marketing | reed.co.uk

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