Why is digital marketing important?

Digital marketing is important because it connects brands with consumers when they're most receptive. Digital marketing strategies increase awareness, leads, and revenue in a scalable yet cost-effective way.

terakeet.com - 11 Reasons Why Digital Marketing Is Important for Brands - Terakeet

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Digital marketing strategies increase awareness, leads, and revenue in a scalable yet cost-effective way. Digital marketing is important because it connects brands with consumers when they’re most receptive. Consumers have gone digital. They browse, research, shop, work, and share content online. Technology changed the way consumers discover, evaluate, and purchase products and services, which has amplified the importance of digital marketing. Over the last 30 years, marketing has become much less Don Draper and much more Steve Jobs, Larry Page, and Rihanna. Online ads are the new billboards, podcasts are the new radio, and everything is powered by AI.

We live, work, connect, relax, learn, and buy online.

Effective digital marketing is now non-negotiable for brands that want to be where their customers are.

1. Increased brand awareness

To acquire new customers, it‘s essential to first expand your reach and increase brand awareness. A robust digital marketing strategy helps you reach a larger audience more quickly and efficiently than traditional marketing methods. You can use multiple digital marketing channels to expand your brand’s online presence, including:

Search engines

Video

Influencer marketing

Podcasts

Social media marketing Webinars

Email

Programmatic advertising

Affiliate marketing

Pay-per-click (PPC) ads

Perhaps most importantly, digital marketing reduces overall marketing costs and strengthens your brand awareness. If your primary marketing strategy is TV and print advertising, the only way to increase awareness is to increase your ad spend. However, you can reach new audiences with multiple free or low-cost channels if you use digital marketing. You can also run A/B tests to determine which channels are most effective. After you determine the channels with the highest return on investment (ROI), you can allocate a greater share of your budget accordingly.

2. Lower Customer Acquisition Cost (CAC)

A crucial benefit of digital marketing is that it allows you to acquire new customers at a lower cost than traditional marketing. Customer acquisition cost (CAC) represents the total amount of money your business spends on average to acquire a new customer. “ Lower CAC translates into a higher profit margin and reduced marketing costs. This, in turn, generates greater ROI for your marketing activities. TERAKEET

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Online marketing lowers acquisition costs in the following ways, enabling you to:

Target the most relevant audiences

Craft messaging that resonates effectively

Generate high-quality leads

Improve website conversion rates

Activate retargeting campaigns

Track and optimize campaigns in real time

Automate repetitive marketing tasks

Bottom line: a well-executed digital marketing strategy helps you acquire customers while lowering your overall acquisition costs.

3. Automate marketing activities

Another reason digital marketing is important is that it allows you to automate many of your marketing activities. This helps you execute your marketing campaigns faster. It also enables you to increase marketing efficiencies and save on effort, resources, and costs. All this contributes to the lower CAC described above. Marketing automation enables you to nurture more leads consistently. At the same time, it helps you free up resources so you can spend time on marketing efforts most likely to produce conversions, sales, and repeat purchases. Overall, marketing automation is a building block for scaling your marketing.

Some ways you can automate your digital marketing activities include:

Schedule your social media posts in advance

Automate the delivery of email sequences

Salvage abandoned shopping carts

Create workflows to automate lead scoring, lead nurturing, customer follow-up, etc.

4. Easy personalization and customization

Digital marketing allows you to personalize and customize your marketing campaigns to target specific audience segments as well as individual customers. Rather than targeting broad, vague, generic audiences, you can focus your marketing efforts on the demographics and groups most interested in your messaging. First-party data is important because it helps you segment audiences and create specific content for each group. In addition to first-party data you collect, you can also leverage second, or third-party data. After you gather the data, create granular audiences and build customized marketing campaigns for each audience. Then, personalize your campaigns further based on each individual’s expressed interests or online behavior. As a result, each customer feels like they receive a tailored and relevant message.

All this customization and personalization typically leads to higher conversion rates.

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For example, a beauty brand that serves multiple audiences could use digital marketing to create separate email and content marketing campaigns for each target audience. One campaign might focus on skincare products for women in their 20s. Another may focus on makeup products for women in their 30s. Each segment of the audience receives digital media that is relevant to them, leading to increased interest, engagement, conversions, and sales.

5. Improved lead generation

Digital marketing offers an important advantage when it comes to lead generation. Going digital makes it easier for potential customers to find your brand, learn about your products or services, and ultimately become a lead in your pipeline. For example, through effective search engine optimization (SEO) strategies, you can significantly increase the odds that your website appears near the top of the SERPs for relevant keywords. This cost-effectively puts your brand in front of customers who are actively searching for what you offer — increasing the likelihood that they will become a lead. 53% 53% of US buyers conduct research in a search engine before deciding whether to make a purchase. Google Before deciding whether or not to buy a product, 53% of US buyers conduct research using a search engine and approximately 32% of all clicks go to the top search result in Google. The higher your website pages appear in relevant searches, the greater the odds your visitors will convert to leads and ultimately customers. Digital marketing campaigns are also an excellent way to generate leads by ensuring the right people see your message at the right time. You can use multiple digital marketing channels to accomplish this, including SEO, content marketing, digital ads, email marketing, and more.

terakeet.com - 11 Reasons Why Digital Marketing Is Important for Brands - Terakeet

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