Why is it called a meme?

In French, the word “même” translates to “same” and the Greek word “mimoúmai” means “to imitate.” In his book, Dawkins said, “We need a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation.” He wanted to use a monosyllable that sounded like “gene.” Dawkins ...

nytimes.com - What Is a Meme? The Meaning and History - The New York Times

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Memes didn’t start with the internet. Some linguists argue that humans have used memes to communicate for centuries. Memes are widely known as conduits for cultural conversations and an opportunity to participate in internet trends (trust us, The Times is on it). Even if you’re not extremely online, you’ve probably participated in a meme trend, knowingly or not.

Where does the word “meme” come from?

The word “meme” has been used in the New York Times Crossword 60 times since the puzzle’s inception in the 1940s, according to XWordInfo. Although it’s difficult to identify the first meme ever, the British evolutionary biologist Richard Dawkins is credited with introducing the term in his 1976 book, “The Selfish Gene.” In Mr. Dawkins’s original conception, a “meme” was analogous to a “phoneme,” the smallest unit of sound in speech, or a “morpheme,” the smallest meaningful subunit of a word, Kirby Conrod, a professor of linguistics at Swarthmore College, said. “I would explain the concept of a meme — a self-replicating chunk of information — by asking someone about an inside joke they had with friends or an advertising jingle that’s been stuck in their head for 20 years,” Professor Conrod said. “That chunk of information, the joke or the jingle, self-replicates because we humans like to share and repeat stuff. When we repeat the joke, or sing the jingle, that’s an instance of the meme reproducing itself.” The word “meme” first appeared in the New York Times Crossword in 1953 with the clue “Same: French.” Its most recent appearance was on Dec. 24, 2021, with the clue “Something that gets passed around a lot.” Humans have used memes to communicate for as long as they have used any symbolic system, Professor Conrod said. D. Andrew Price, the head of content at Memes.com, agreed. Mr. Dawkins merely “coined the term for something that’s existed literally forever,” he said. “A meme is just an idea that rips through the public consciousness.”

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How much does an influencer with 1 million followers cost?

$20 per post, per 10,000 followers. $200 per post, per 100,000 followers. $2,000 per post, per 1,000,000 followers.

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How to Determine Influencer Cost

There is no magic formula or clear-cut answer to the question of how much to pay an influencer. Today, influencers vary from everyday users to well-known celebrities like Kim Kardashian. This is why prices often vary. However, there are factors that determine the price range of an influence, some of these factors include:

Social Platform

The platform you intend using for marketing will largely impact the influencer costs. The cost of influencer marketing varies based on the platform and the number of channels to be used. You can see it this way; first, there is a market rate for each social media platform, and the more platforms equals more money.

Following

Before you determine how much to pay an influencer for an ad, you have to evaluate his/her potential reach based on following. The whole point of influencer marketing is to reach, connect and persuade a wide base of target consumers to use your product or service, making following a major consideration. An influencer with more followers has more reach and charges more.

Engagement

This is another vital metric used by brands in judging the reach of an influencer. It is easy to buy fake followers, but engagement can’t be easily faked. The more organic engagement a post gets, the more people see the post, and the more the influencer charges. Looking to kickstart a contra gifting campaign instead? Check out our sister biz #gifted, the fun and easy platform changing the influencer gifting game.

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