Photo: Pixabay

Why is it called social media?

hilowebdesign.com - Why is Social Media Called “Social?” - Hilo Web Design

What are 3 effects of social media?

However, social media use can also negatively affect teens, distracting them, disrupting their sleep, and exposing them to bullying, rumor...

Last updated Feb 15, 2022

What are the differences new and old media?

The Difference Between Traditional Media vs. New Media. Traditional media involves businesses targeting a large audience via billboards, print ads,...

Last updated Apr 20, 2018

Promotion

At the end of April, ASDS offered a class called, “Introduction to Social Media.” (If you missed the class, we will be offering another soon.) Towards the end of the class, one student asked the obvious question: “Why is it called ‘social’ media?” Truthfully, I answered, it is such a part of my day that I wasn’t really sure. So I went to find out.

Old School Media – 19th and 20th centuries

In the Old School media model, information was doled out to the population by powerful authority figures, who told you want they wanted you to hear. There wasn’t a way to easily respond (other than to buy the product), and it was next to impossible to find and connect with other like-minded people. Information flowed one way. Advertising was crafted to reach the widest audience, and the lowest common denominator.

Social Media – 21st century

In the Social Media model, information now runs both ways between the authority source and the reader. This ability to communicate directly and immediately with the source of news is a major change in the way information gets handled. Because of its direct, one-to-many-and-back-again method, it’s called “social.” But more than that, social media allows information to run around the authority source. And whole conversations about any topic can be discussed directly among all the constituents, regardless of their physical location.

The Cost of Social Media

In the Old School methods, we had to craft messages for the masses. You never knew who was going to see your message and it needed to be generic enough to make it worth the cost of producing and distributing it. Now, Social Media is essentially free, and not only can we afford to pick a niche and fulfill it, we will be able to find the people who want this niche.

Building Tribes

In short, we will begin to build tribes. Fortunately, the concept of tribes is as old as humanity, so we aren’t completely re-inventing communications. We are implementing the next incarnation of tribes, facilitated by social media – Twitter, Facebook, Google+ and others. Here’s a great TED Talk about how media has evolved from Old School to being social. We would love to hear your comments or experiences with social media.

What job titles to put on LinkedIn?

The Most Popular Job Titles on LinkedIn Artificial Intelligence Engineer. Big Data Developer. Community Manager. Customer Success Specialist....

Last updated Aug 11, 2022

Do TikTokers get paid for gifts?

Some TikTokers also make money by receiving virtual "gifts" during livestreams or in other parts of the app, which can be converted into cash. ASMR...

Last updated Jan 25, 2021

Promotion

How much are publisher fees?

How much does it cost to publish a book in the United States? It usually costs between $500 and $5,000 to publish a book in the United States. A...

Last updated Jun 12, 2021

How can I get free PayPal cash?

Some of the best ways to earn free PayPal money include using online survey sites, cashback apps and plug-ins, shopping online, and watching...

Last updated Jul 23, 2022

Promotion

What skills do you need to be a social worker?

Essential Skills and Traits for Social Workers Empathy. Empathy is the ability to identify with and understand another person's experience and...

Last updated Jul 19, 2018

Promotion

Does YouTube pay for views?

Even if you don't have enough subscribers to make a significant amount of money from your videos, you can still earn some cash if your video...

Last updated Dec 2, 2021