Why is social media a powerful tool?

Social media is a powerful way to connect with your customers. By being on social, you're letting your customers know that you're there, you're open for business, and you're ready to listen.

medium.com - 3 Reasons Social Media Is A Powerful Tool In Your Marketing Strategy

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3 Reasons Social Media Is A Powerful Tool In Your Marketing Strategy

By Alex Rubio

Social media is a powerful way to connect with your customers. By being on social, you’re letting your customers know that you’re there, you’re open for business, and you’re ready to listen. This is a great marketing tool and can help increase your brand visibility and skyrocket sales in a way that’s fast and cost-effective. It used to be that a customer’s go-to source was the Yellow Pages to find and compare products or services and fit the right fit to meet their needs. Businesses had no real choice but to rely on a single source with expensive, static advertising that only reached a limited geographic region. Now, businesses can reach the 3 billion social media users around the world instantly. Are you ready to invest in your social media marketing? If you’re not convinced yet, here’s 5 important reasons why social media is a powerful tool in your marketing strategy:

#1 Build Relationships with Customers

What’s the best way to know what an audience really wants? Interaction. Social media allows you as a business to start a conversation and talk directly to your customers. Unlike the one-way conversation of traditional marketing, you can go beyond that and build a direct connection with your customers. Here’s just a few examples of the valuable insights you can learn by listening to your customers on social media:

What business values, products, or features customers like

What common frustrations customers experience

Whether or not customers feel that a product is a good value

The benefits of engaging with your audience go far beyond just marketing. You’ll be able to identify customer pain points, improve conversion, and improve your overall customer experience.

#2 Boost Inbound Traffic

Social media marketing opens the door of a business to the world. When you share content via social media, your giving your customers more opportunities to visit your website, click through pages, and read your owned content. Each interaction they have with you is one more chance for them to become customers. The more frequently you post quality content, the more opportunity you have for higher traffic and more conversions. Your customers are already on social, all you have to do is meet them where they are.

#3 Stay Ahead of the Competition

Social media is no longer an option, it’s a requirement. To keep up with your customers’ expectations and stay ahead of your competition, it’s crucial to build a strong social media presence. Social media is an amazing outlet for showcasing your brand. You can use the space to share what sets you apart from your competitors and build your credibility and brand authority. More people engaging with you and following you can help increase your sales, improve customer retention, and just might be the thing that makes you more successful than your competitors. Social media marketing is a must for any business to thrive. It connects you to your customers, increases your online traffic, improves your customer-brand relationship, and establishes your credibility.

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