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Why is social media popular?

oberlo.com - Why Do People Use Social Media? [Oct 2022 Update] - Oberlo

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Whether you’re thinking of starting a new business or are already running one, social media should be at the forefront of your marketing strategy. And to do it well, you not only need to know how the most popular social media platforms operate like the back of your hand, but you also need to understand the main purpose of social media. In other words, you need to know what social media platforms are being used for.

So then, what do users say is their primary reason for using social media?

According to a recent survey, the biggest reason people use social media is to keep in touch with their friends and family. As many as 47 percent of internet users list this as one of their top uses of social media. This is no surprise, considering that’s exactly what the purpose of social media is. From profiles and messaging and commenting opportunities to milestone events and day-to-day updates, there’s not a whole lot about an individual (and a business, for that matter) that does not ultimately end up on social media. The second main reason people use social media is to tackle boredom – 35.4 percent of internet users say they use social media to fill their spare time. This is followed by reading news stories at 34.6 percent. Given that social media is visual content-heavy, making it very easy to consume, and offers infinite scrolling, its entertainment value is extremely high. In fact, analysts consider it an aggregator of news and entertainment. The next three main uses of social media are finding content (done by 30 percent of internet users), seeing what’s being talked about (28.7 percent), and finding inspiration for things to do and buy (27 percent). The seventh most popular reason internet users go on social media is to find products to purchase. As an (aspiring) ecommerce business owner, this is a statistic to pay extra attention to: 26.2 percent of people use social media to browse for purchases. That’s more than one in four – a whole lot of sales opportunities – and certainly highlights the benefits of social media marketing. Sharing and discussing opinions with others also rank among the top uses of social media, with just under one in four users doing so. At around 23.6 percent each, watching live streams and making new contacts make up the top ten uses of social media.

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Which country is hacked the most?

China. By quite a significant margin, China houses the largest number of hackers on Earth. During the last quarter of 2012, the world's most populous country accounted for 41 percent of the world's hacking traffic.

abcnews.go.com - The 7 Top Hacking Countries Photos - ABC News

The 7 Top Hacking Countries 7. Romania. Responsible for 2.8 percent of the world's hacking traffic during the last quarter of 2012, Romania comes in at seventh place. In recent years, the isolated town of Ramnicu Valcea has become a hacker hotbed. Peter Adams/Getty The 7 Top Hacking Countries 6. Brazil. South America's largest country comes in at sixth, accounting for 3.3 percent of the world's hacking traffic in the fourth quarter of 2012. Buda Mendes/Getty The 7 Top Hacking Countries 5. Taiwan. Don't let its relatively small size (23 million people) fool you. This province of China accounted for 3.7 percent of the world's hacking traffic during 2012's last quarter. Joyoyo Chen/Getty The 7 Top Hacking Countries 4. Russia. Falling from 6.8 percent in 2011 to 4.7 percent in 2012, Russia's digital attack traffic is falling, but it's still enough to slot this massive country into fourth place. Mordolff/Getty The 7 Top Hacking Countries 3. Turkey. Coming in at third, Turkey's hacker traffic was good for 4.7 percent of the worldwide total. Bloomberg/Getty The 7 Top Hacking Countries 2. United States. Although hacking traffic in the United States dropped from 13 percent to 10 percent during the fourth quarter of 2012, hacking groups such as Anonymous lead the USA to second place on this list. Franckreporter/Getty

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