Social Media Means
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Why is social media so popular?

According to a recent survey, the biggest reason people use social media is to keep in touch with their friends and family. As many as 47 percent of internet users list this as one of their top uses of social media. This is no surprise, considering that's exactly what the purpose of social media is.

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Whether you’re thinking of starting a new business or are already running one, social media should be at the forefront of your marketing strategy. And to do it well, you not only need to know how the most popular social media platforms operate like the back of your hand, but you also need to understand the main purpose of social media. In other words, you need to know what social media platforms are being used for.

So then, what do users say is their primary reason for using social media?

According to a recent survey, the biggest reason people use social media is to keep in touch with their friends and family. As many as 47 percent of internet users list this as one of their top uses of social media. This is no surprise, considering that’s exactly what the purpose of social media is. From profiles and messaging and commenting opportunities to milestone events and day-to-day updates, there’s not a whole lot about an individual (and a business, for that matter) that does not ultimately end up on social media. The second main reason people use social media is to tackle boredom – 35.4 percent of internet users say they use social media to fill their spare time. This is followed by reading news stories at 34.6 percent. Given that social media is visual content-heavy, making it very easy to consume, and offers infinite scrolling, its entertainment value is extremely high. In fact, analysts consider it an aggregator of news and entertainment. The next three main uses of social media are finding content (done by 30 percent of internet users), seeing what’s being talked about (28.7 percent), and finding inspiration for things to do and buy (27 percent). The seventh most popular reason internet users go on social media is to find products to purchase. As an (aspiring) ecommerce business owner, this is a statistic to pay extra attention to: 26.2 percent of people use social media to browse for purchases. That’s more than one in four – a whole lot of sales opportunities – and certainly highlights the benefits of social media marketing. Sharing and discussing opinions with others also rank among the top uses of social media, with just under one in four users doing so. At around 23.6 percent each, watching live streams and making new contacts make up the top ten uses of social media.

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How long is a media degree?

three years Media studies are generally three years long, resulting in a BA. You may have the chance to add a sandwich year and spend 12 months in industry, meaning that your degree will last four years. With the competition for jobs in the media industry, you should consider your placement options very carefully.

The job market for media studies graduates is competitive, and that’s reflected in the course. Don’t expect to be watching videos or listening to music all day, there’s a high degree of theoretical, research, and analytical work that goes hand-in-hand with the creative aspect of the subject. As you look at the role of media studies in contemporary society, you can expect to recognise bits of other subjects in your studies, including history, sociology, philosophy, psychology, and politics. Whichever route you choose – academic or vocational – you can expect a lot of self-study. Media studies are generally three years long, resulting in a BA. You may have the chance to add a sandwich year and spend 12 months in industry, meaning that your degree will last four years. With the competition for jobs in the media industry, you should consider your placement options very carefully. You may also want to develop a niche during your second and third years, when you begin to choose your own modules and specialise in certain areas. With the media industry going through such rapid change, there has never been a better time to enter this academic field. The rise of online platforms, and the innovations within the traditional media giants, is creating a need for highly skilled media professionals who can adapt and change with the times.

Media studies undergraduates can expect the following tasks during their studies:

writing reports and essays

presentations and pitches

film, music and creative projects

attending lectures and seminars

hearing from industry speakers

placements and industry experience

project and teamwork

Are you considering an accelerated degree? Click here to read more about the possibility of completing your undergraduate course in two years rather than three.

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