Social Media Means
Social Media Means
Photo: cottonbro studio
Paid social media marketing is ideal for brand awareness, allowing you to reach new customers through strategic targeting, and remind existing customers of your business, drive sales and leads, and increase conversions.
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Read More »Organic vs. Paid Social Media Marketing in 2022 – Why integration is the ONLY way to win. Organic vs. Paid Social Media Marketing in 2022 – Why integration is the ONLY way to win. Globally, we spend an average of 147 minutes a day on social media. That’s more than two hours. Every. Single. Day. From a business perspective, social media helps build brand awareness with customers and can improve credibility. It can also provide an immediate connection to your audience and the unique opportunity to communicate at a one-to-one (think DMs and chat features) or one to many level (posts, videos, Reels, stories). But we’re not here to preach the benefits of social media. If you’re reading this, we can safely assume you’re already converted. We’re here to explain why we think your paid and organic social media activity MUST be integrated. So often, we see businesses with multiple agencies looking after their social media marketing activity, generally one for organic and one for paid, and often without any communication or consistency between the two. Why is this a bad thing, you might ask? Consumers don’t see the difference between organic and paid content. They just see your brand in their feed. If these messages aren’t integrated or consistent and in line with your business objectives, your results will most likely suffer (in 2022 and beyond). Paid and organic social media might have different goals, but they work best together. Organic social media content helps you build a brand presence. It allows you to influence your customers’ perception of your business, educate them on your offer and provide social proof of why they should want to trust your business. Your organic social media objectives should focus on increasing engagement, brand sentiment and customer satisfaction, as well as strengthening established relationships. Paid social media marketing is ideal for brand awareness, allowing you to reach new customers through strategic targeting, and remind existing customers of your business, drive sales and leads, and increase conversions. Both are essential parts of the customer journey and contribute to your overall social media marketing objectives, more than that when they work in conjunction with each other, they are significantly more effective. Consider this. You’re a boutique distillery launching a new Chilli Gin. Your organic social media content can educate consumers on why your gin is the best in the market (awards, media, reviews), what makes it unique (ingredients, production methods), and how they can drink it (cocktails, perfect pour G&T mixers) and what other customers are saying about it (#amazing). Your paid strategy can then retarget any consumer that has liked a post or watched a video about the product with a conversion advert driving them to purchase from your online store, or if they’re geographically located in the local area, encouraging them to try it for themselves at the distillery. If you have one business looking after both channels, they are in complete control of the narrative AND can maximise sales with a full funnel strategy.
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