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Why social media is growing?

Growth will come primarily from the rapidly expanding online and mobile user bases in emerging markets. Individuals will be highly connected through mobile technology and social media. More than 30 percent of the global population will have the unprecedented capability to connect with anyone.

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Growing influence of social media

What is changing?

Implications

Connectivity

Individuals will be highly connected through mobile technology and social media .

and . Interacting with screens in more ways and more places will become a part of everyday behavior for many consumers as technology rapidly advances, costs drop, and retailers and marketers find innovative ways to implement interactive screens.

Computing

platforms, such as Twitter. Customers, competitors and investors alike will be able to search social networks and use interconnected data to build a real-time picture of current activity and draw insights and inferences about what is happening to a particular firm. and use interconnected data to build a real-time picture of current activity and draw insights and inferences about what is happening to a particular firm. New location-based merchant-funded reward platforms will emerge that improve the targeting of offers and social media channel insight will be used to improve service and delivery. channel insight will be used to improve service and delivery. Learning 3.0 will incorporate social media, gaming, real-time feedback, and simulations. Augmented reality tools such as AR mobile browsers (like Layar) or wearables (like Google Glass) will become affordable and widespread. Social media presence will no doubt increasingly become a cheaper substitute for actual human assistance. Lawyers entering the courtroom will have a range of wearable technologies and augmented reality applications.

Analytics

The convergence of social media and analytics can lead to significant reduction in the innovation process. and analytics can lead to significant reduction in the innovation process. Most recruitment efforts will be moved online through social media and the Internet. and the Internet. Social media will also take the place of the commentator. will also take the place of the commentator. Social media will come to be considered part of watching a sporting event with the ability to gauge the 'social pulse' of the event being integral to the overall experience. will come to be considered part of watching a sporting event with the ability to gauge the 'social pulse' of the event being integral to the overall experience. Firms will adopt sophisticated intelligent automated social search and analysis algorithms.

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Company culture and behaviors will be monitored through social media .

. Aggregating social data with all the other performance data will provide an added dimension that could well see coaches responding to spectator sentiment. Semantic web technology will apply rules to aggregated data to synthesize and filter the most relevant information and events and minimize the risk of overwhelming users with data.

Trust

Social media will be the media.

will be the media. Corporations will act out of social responsibility because of an increased cultural intelligence and a deeper appreciation of the relationship between business and society. and society. Governments will need to explore greater use of new m edia . . Police and State Security organizations are going to have to respond much faster to the changing information and intelligence opportunities presented by big data . opportunities presented by . Domain knowledge and thought leadership will be at a competitive advantage. Access to personal data will have to be safeguarded with commitments to protect user privacy and control. Explore Shaping Tomorrow to find the sources and more resources on the future of social media, some of which were used in this Trend Alert. Shaping Tomorrow can help your organization rapidly assess and respond to these and other key issues affecting your business, please contact us to find out how.

shapingtomorrow.com - Growing influence of social media - Shaping Tomorrow

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