Social Media Means
Social Media Means
Photo: Jess Bailey Designs
How Often Should You Post on Instagram A Week to Grow Your Followers? Based on Later's analysis of over 917K unique accounts, users that post more times per week typically have more followers. As you can see, there's a clear correlation between posting frequency and the average number of followers an account has.
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Read More »If you work in social media, you’ve probably asked yourself these exact questions at one point or another. To discover the answer, Later analyzed over 81 million feed posts (excluding Reels and IGTVs). Here’s what we found: Based on our analysis, the more you post on Instagram per week, the greater your overall reach will be. Similarly, posting more typically equals more likes and comments in total. However, the rate of reach and engagement per individual post varies as more posts are shared — and this changes even more depending on how many followers an account has. For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post. For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post. For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post. *NOTE: When we analyzed the results in smaller ranges (e.g. 1K-10K followers, 10K-20K followers, 20K-30K followers, etc.), the findings were the same — hence why the 1K-250K range is grouped together. Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. In an ideal world, you want your reach and engagement rates to be as high as possible for every post you share, while still posting frequently enough to make an impact.
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Read More »Both reach and engagement rates per post improve as posting frequency increases per week, with the average engagement rate climbing from 3.1% at one post per week, to 4.9% at 20 posts per week. To put this into perspective, if an account has 500 followers, the number of engagements will grow from 15 (at one post per week) to 500 (at 20 posts per week). That’s quite a significant increase. This is likely because these micro accounts don’t have a large community of followers as their primary source of engagement — they’re relying on new audiences to comment and like their posts via hashtags — and reach rate grows with each additional post shared. For accounts with between 1K-250K followers, reach rate per post still improves as more feed posts are shared, but engagement rates see a significant decline. For accounts with over 250K followers, both reach and engagement rates per post decline significantly as more feed posts are shared per week. This decline in reach rate could be due to the fact that these mega accounts are less likely to rely on hashtags as their primary source of reach. Instead, they rely on their existing community to engage with their content and drive virality — and for this group, posting more per week results in a major drop in engagement rate per post. It could also be that accounts of this size are more focused on using Instagram Stories to engage with their community. Stories are informal and engaging, making them perfect for daily interactions and relationship-building. Learn more about how to build a strong community on Instagram here. Based on Later’s analysis of over 917K unique accounts, users that post more times per week typically have more followers.
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Read More »As you can see, there’s a clear correlation between posting frequency and the average number of followers an account has. However, it’s worth noting though that this could be due to the type of accounts that are posting more frequently. For example, a professional influencer or well-known brand is likely to post more per week than an everyday user — it’s much more likely to be a full-time profession, rather than a part-time side hustle. According to our analysis, for the best reach rate per post, you should post:
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